VRScout

APRIL 28, 2023

High fashion, sustainable farming, and immersive technology collide. First spotted by Adweek , the Balenciaga Regenerative Agricultural Experience uses AR technology to educate users on the proper techniques for improving soil health, including intercropping, crop rotation, agricultural waste, and composting.

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VRScout

AUGUST 8, 2022

There’s nothing worse than purchasing a new article of clothing only to discover it doesn’t fit your particular body type. Reactive Reality’s PICTOFiT technology is available now to select Hugo Boss shoppers in Germany, the U.K., Credit: Hugo Boss. Credit: Hugo Boss. and France with more locations likely on the way.

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VRScout

FEBRUARY 16, 2023

It’s getting even harder to distinguish AR from reality. introduced Ray Tracing support for its Lens Studio app, allowing developers to craft more realistic augmented reality (AR) Lenses. The result is more immersive AR experiences powered by the Snapchat app. has been going all in on AR technology lately.

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VRScout

DECEMBER 9, 2021

Categories included fashion and beauty, environment and social good, gaming, utility, and more. . Below are the nine standout AR experiences and their creators recognized at the third annual Lens Fest (as provided by Snap): . To bring this magic to life through AR, he developed Rock Hand. Sallia Goldstein).

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ARPost

APRIL 29, 2022

In addition to being a fit for the AR company, the live venues came in handy for CEO Evan Spiegel’s “one more thing” moment. Snap does have interests outside of AR, and in the interest of timely publication and manageable article length, a lot of non-AR announcements aren’t covered here. Spiegel’s Intro. The Product Portion.

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VRScout

MAY 27, 2023

You can also sample a range of new lip colors from Supergoop! Social media giant Snapchat is back with even more fashion-forward Lenses powered by augmented reality (AR) technology. These latest filters allow you to virtually sample a new range of new beauty products available now in stores.

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VRScout

JUNE 14, 2023

AR-powered fashion invades the live music scene. the company behind the uber-popular social media app Snapchat, is partnering with Verizon to bring its immersive augmented reality (AR) mirrors to music festivals later this summer. Based on the images provided by Snap Inc., Credit: Snap, Inc.

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VRScout

SEPTEMBER 28, 2022

Augmented reality (AR) company Nreal today announced that its Nreal Air AR glasses are now available in the United States alongside a new adapter that introduces limited support to iPhone devices. Speaking of Nebula, the AR operating system has received a complete redesign.

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VRScout

FEBRUARY 3, 2023

World-renowned fashion house Louis Vuitton has partnered with acclaimed Japanese artist Yayoi Kusama on a colorful new campaign powered by augmented reality (AR) technology, according to Vogue Business. You can find the AR polka dot Landmarker Lens on the Louis Vuitton Snapchat page. Infinite possibilities.

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XR Today - Virtual Reality

SEPTEMBER 2, 2022

Digital fashion house and Metaverse production studio, The Immersive Kind, is debuting “The Other World,” an event on 4 September in conjunction with the New York Digital Fashion Week 2022. Metaverse Fashion adventures in Central Park #NY continue for the summer! OST by @bamsound pic.twitter.com/YL3d1Wb9iD. —

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VRScout

MAY 1, 2022

“Try before you buy” takes on a whole new meaning with Snap’s AR shopping Lenses. announced a handful of new updates on the way to Snapchat that promise to take the uber-popular social media platform in bold new directions. Then there’s Camera Kit for AR Shopping.

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Next Reality AR

JULY 8, 2021

Since the start of the COVID-19 pandemic, Google has packed new functionality into Google Meet to compete with Zoom, Microsoft Teams, and other video conferencing platforms. Don't Miss: Snap Releases Lens Studio 4.0 more Don't Miss: Snap Releases Lens Studio 4.0

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ARPost

OCTOBER 11, 2022

Fashion is physical. And, digital fashion brands have been exploring that intersection. Even physical fashion brands are using XR technology to sell their hard-copy clothing. Though some are selling soft-copy clothing too. Reactive Reality. See Also: Making High-End Digital Fashion a More Accessible Reality.

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ARPost

OCTOBER 8, 2020

Augmented reality may be the answer. AR technology enables an enhanced experience by superimposing information – images, text, sounds – on real-life objects. Here are three ways AR is being implemented. 3 Ways to Implement AR in Shopping and Digital Customer Experience. True Scale Virtual Modelling.

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ARPost

JUNE 9, 2023

Thanks to augmented reality and virtual try-on solutions (VTO), this is no longer an issue. Various AR and WebAR development companies allow retailers and e-commerce brands to offer their customers a highly realistic way of trying various products. This reduces the number of product returns and increases customer loyalty.

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VRScout

FEBRUARY 23, 2023

This year’s lineup features everything from AR fashion to AR gaming. This year’s competition featured over 3,000 developers working on a variety of augmented reality (AR) Lenses powered by the Snapchat app. Here are the big winners of Snap Inc.’s For more information visit here.

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VRScout

JULY 14, 2022

The app is powered by a combination of artificial intelligence (AI) and augmented reality (AR) technology. While there are several options you can try for free, a majority of the available styles are hidden behind a paywall. “We Have you ever wondered what you might look like with facial hair? Image Credit: Perfect Corp.

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ARPost

APRIL 7, 2023

While celebrating its 70th anniversary, Denny’s partnered with QReal to produce AR menus where food items seem to leap off its pages. You don’t need to install the restaurant chain’s app on your phone for the AR food menu to work. So, augmented reality makes perfect sense.

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ARPost

OCTOBER 17, 2022

Businesses with younger audiences in particular will do well to increase interaction on Web3 as digital natives are more open to exploring new technologies. Web3 has also spurred phygital experiences that merge physical and digital realities. Web3 Is Transforming the Way We Do Business. It’s not just hype.

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The Ghost Howls

FEBRUARY 22, 2021

This week in XR hasn’t had any explosive news, but it was interesting nonetheless: in particular we had cool info on AR glasses, with some news from Kura, Lynx, and Samsung. Among the top 5 news I have chosen, only 1 is about VR. Top news of the week. Samsung AR glasses concept has been leaked.

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ARPost

DECEMBER 18, 2020

KHAITE has once again teamed up with ROSE to use AR technology to bring fashion to the masses at a time when fashion shows are canceled or postponed due to social distancing requirements. 2021’s First AR Fashion Experience. See Also: Fashion Is the Perfect Fit for Augmented Reality.

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ARPost

APRIL 20, 2023

The event covered a lot of ground but we’ll be looking specifically at AR-related updates and announcements. See Also: Ray Tracing Comes to Snap Lens Studio Some of the announcements are already available for Snapchatters to explore, while others are coming soon.

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VRScout

APRIL 6, 2021

Augmented reality will forever change the way we communicate says the Apple CEO. According to a recent report by Apple research expert Ming-Chi Kuo , Apple will be launching a mixed reality headset later this year, followed by a dedicated AR headset in 2025 and AR contact lenses in 2030. Image Credit: Facebook.

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VRScout

NOVEMBER 19, 2022

Niantic Labs also revealed its Outdoor AR Headset powered by the AR2 platform. During the Snapdragon Summit, the company unveiled its latest piece of technology, the AR2 Gen 1 platform, which will be a key component for the next generation of slimmer and more fashion-friendly augmented reality (AR) glasses.

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ARPost

JULY 7, 2021

Technology continues to converge with our everyday lives and, in many ways, it’s almost like a beautiful form of illusionary art as realities are overlayed and we can engage in ways not previously possible. There are almost magical qualities to live AR as it’s used to enhance and guide our viewing and training experiences.

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ARPost

APRIL 15, 2021

Blockchain and extended reality technologies have been knocking on one another’s doors for a while now and doors are starting to open. While these words and letters are increasingly being thrown around by everyone from artists to technologists, the term’s roots are in fintech so we’ll forgive you if they’re not familiar.

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ARPost

NOVEMBER 15, 2022

Converse, for one, first offered this shopping experience back in 2010 through The Sampler iPhone app which leveraged augmented reality. Leveraging advanced AR and VR technology, virtual try-on presents an effective solution to this problem. However, limitations on technology and devices hampered the adoption of virtual try-on.

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AR Insider

NOVEMBER 20, 2020

A Week in WebAR: Fashion Edition — Vogue, Dior, KHAITE, Mulberry and More. A ugmented Reality has become quite in vogue with fashion brands that are using this technology to bring the runway to your home, help consumers get up-close and personal with clothing and accessories and more. by Tom Emrich.

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VRScout

JULY 7, 2021

Since its launch in 2016, 8th Wall has changed the way we access AR experiences, utilizing WebAR technology to remove the need for third-party apps or downloads. All you need is a smartphone with a camera and a web browser to access amazing AR effects. Image Credit: 8th Wall.

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ARPost

FEBRUARY 27, 2023

Even when companies aren’t dropping new products, apps, and services, they use the time to inform and inspire listeners about this rapidly developing space. Inbar’s addresses are always insightful and digestible with good measures of his palpable enthusiasm and humor. Let’s take a look. But, the company is definitely going places.

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ARPost

APRIL 11, 2023

AR and VR are two of the most promising technologies of the modern era. While AR and VR have been around for decades, it wasn’t until recently that they offered a quality experience without being too limited by technological constraints or not being portable enough for widespread use. They are: 1. billion by 2024.

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VRScout

DECEMBER 8, 2020

Over the course of four months (August 3rd to November 9th), applicants from nine different countries submitted a total of 145 works (59 in AR and 86 in VR) to the 2020 NEWVIEW Awards. This week event organizers The 2020 NEWVIEW Awards has listed their 25 finalists for immersive technology innovation; seven in AR and the remaining 18 in VR.

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ARPost

DECEMBER 8, 2022

If you aren’t a Snapchat user, you should still pay attention as Snap’s design tools are used by other organizations to develop their AR tools and games as well. To Murphy, this two-way development of Lens Studio is a major part of the development of AR as a whole. Snap Lens Fest took place on December 6 and 7. Welcome Back!

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AR Insider

APRIL 8, 2021

A Fashionista’s Experience with Desktop AR. O nline stores, especially in fashion, are more prevalent than ever. The change in lifestyle and restrictions caused by COVID-19 have boosted online fashion and e-commerce in general. Lesser-Known AR. The answer to all of these fashion issues and dilemmas is desktop AR.

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ARPost

JANUARY 28, 2022

When we talk about AR and e-commerce, we’re usually talking about virtual try-on. A lot of shoppers are all about virtual try-on, but these experiences are often separated from one another by virtue of being created by different brands. See Also: How Augmented Reality in E-Commerce Is Transforming Customer Experience.

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ARPost

JULY 13, 2020

Many decision-makers and CEOs are looking for ways to transform their companies by incorporating the latest technologies. Thus, the latest enterprise AR trends represent a topic of interest for management teams across various industries. What Is the Impact of Enterprise AR on the Business World? And for good reason.

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VRScout

MARCH 25, 2022

Snap Inc’s AR Spectacles glasses are nothing short of black magic. ’s offbeat smart glasses have seen several different iterations over the past five and a half years, each one improving upon the last with new features designed to merge the company’s social media platform with the real world.

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