XR Today - Mixed Reality tag

SEPTEMBER 22, 2023

Meanwhile, the immersive industry is coming closer to a potential paradigm shift in 2024, as big technology brands plan to make a mark on the emerging sector. XR Today recently marked this period with an XR Trends series, which brought together some of the best minds in the industry to share AR/VR/MR insights.

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XR Today - Mixed Reality tag

JANUARY 3, 2024

Microsoft spent the second half of 2023 championing what it coined as the industrial Metaverse, specifically an umbrella of multi-user XR services covering enterprise use cases such as collaboration, design procedures, and employee training. Will the loss of Windows Mixed Reality lead to a lull in XR products from the firm? Not likely.

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XR Today - Augmented Reality tag

MAY 11, 2023

Google has unveiled its Geospatial Creator for Unity platform, allowing developers to preview 3D assets via the Unity Editor. How Does Google’s Geospatial Creator for Unity Work? Currently, Google’s Geospatial Creator for Unity offers visualisations of more than 2,500 cities in 49 nations.

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The Ghost Howls

JANUARY 23, 2023

Top news of the week (Image by Microsoft) Microsoft lays off 10,000 employees and shuts down its mixed reality projects This is seriously a bad period for the tech industry in general, and of course also for mixed reality. For sure, not having Microsoft backing it will slow down a lot of its development.

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XR Today - Virtual Reality

JUNE 8, 2023

Even before the firm’s monumental and, in some ways, controversial device announcement, which saw audiences amazed at a high price point and technology promise, the XR industry was on each of their seats with predictions on Apple’s immersive debut. Apple supports Unity applications as part of its software stack.

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XR Today - Augmented Reality tag

MAY 9, 2023

This will expand the company’s offerings beyond mobile handsets and boost the number of use cases for its technologies. This aims to create a growing number of key partnerships capable of building use cases for AR technologies. It will also provide support for developers using Unity 2021.3

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XR Today - Mixed Reality tag

SEPTEMBER 21, 2023

Unity Technologies has reportedly backtracked on the controversial fees it introduced last week, triggering a public outcry from the developer community. Many Unity developers have slammed the new fees as unfair, prompting the San Francisco-based firm to rescind its announcement partially.

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XR Today - Virtual Reality

OCTOBER 5, 2022

Extended Reality has taken the world by storm, influencing workflows throughout virtually every industry. What’s more, Meta’s flexibility makes it easy to combine Oculus headsets with state-of-the-art technology and software for building prototypes and designs.

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UploadVR Between Realities podcast

OCTOBER 20, 2016

The very first Vision VR/AR Summit was home to keynote addresses from established leaders in the emerging industries, leaders such as Gabe Newell of SteamVR, Palmer Luckey of Oculus, and Dr. Richard Marks of PlayStation VR. Vision VR/AR Summit Asia will take place in Beijing, China at the NUO Hotel on December 14th and 15th.

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Asia Unity Technology AR 100

XR Today - Mixed Reality tag

MAY 4, 2023

joined Chevron Technology Ventures’ selection of technology corporations working to accelerate innovation in the energy industry. The Chevron Technology Ventures Catalyst program aims to accelerate the creation of emerging enterprise technology solutions which define the future of the energy industry.

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ARVR

SEPTEMBER 22, 2022

This follows investments in mobile hardware capability, interest in immersive virtual experiences with the metaverse, and rising industry competition. In this guide, we’ll discuss the details of augmented reality development in 2022, including the choice of technologies and the development flow. This is how location-based AR works.

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XR Today - Mixed Reality tag

JUNE 8, 2023

The global industrial extended reality (XR) market is expected to reach $60 billion by 2030, findings from ABI Research revealed this week. ABI’s Enterprise and Industrial XR Training report found that enterprises have been increasingly tapping virtual and augmented reality (VR/AR) devices over the last five years.

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XR Today - Virtual Reality

SEPTEMBER 20, 2022

In recent years, we’ve discovered just how powerful technology can be in delivering information to those who need it most. XR has the potential to be one of the most disruptive new technologies in the educational space. Already, various leading companies have begun implementing HTC VIVE technology into their educational environments.

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XR Today - Mixed Reality tag

AUGUST 9, 2023

Microsoft has picked volumetric video company Arcturus as its primary marketing partner for its Microsoft Mixed Reality Capture Studios (MRCS) solution provider. Mistry added, “The MRCS technology gives us the opportunity to work with some of the best creators and studios in the world.

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XR Today - Mixed Reality tag

OCTOBER 27, 2023

IGS 2023 wrapped up last week, tipping off a monumental event filled with XR innovation across a series of industries. As important industry events occur, the sector continues to progress. Major firms like Microsoft, Valve, and Apple are continuing to build immersive product portfolios leading towards the dawn of 2024.

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XR Today - Virtual Reality

JUNE 9, 2022

In the construction industry, professionals can work together on digital twins of schematics, blueprints, and products in a shared VR world. Similar to Meta, Microsoft has made some significant investments into the XR landscape in the last couple of years. The company could even be the organization behind the new era of “Metawork”.

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ARPost

FEBRUARY 13, 2023

Over the years, Orlando has become a leading hub for tech companies that want to innovate and explore the capabilities of emerging technologies. This collision of creative entertainment and technological advancements formed the foundation of the innovative ecosystem that exists here today,” he adds. See Also: What Is a Digital Twin?

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ARPost

JULY 4, 2022

NVIDIA joined Meta , Epic Games, Khronos Group, Avataar , Microsoft, Unity, XR Association , and many other founding members to lead the development of interoperability standards to drive the growth of the metaverse. The metaverse is a complex system running off multiple layers of technologies.

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Real Estate Simulation Groups Industry 523

XR Today - Mixed Reality tag

NOVEMBER 17, 2023

However, with 2024 shaping up to be a monumental year for XR, with Microsoft, NVIDIA, Amazon, and Apple all putting major stakes and investments into the space, what companies do today could greatly influence the future of work. The firm is rolling out the features starting in early December this year for free.

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XR Today - Augmented Reality tag

DECEMBER 11, 2023

The technology’s similarity to pre-existing systems enables the easy integration of XR within a range of business environments, such as construction and healthcare, helping drive the adoption of immersive solutions and devices. The firm named the OEP’s digital twin one of the next “big things” in XR technology in 2023.

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XR Today - Mixed Reality tag

JUNE 30, 2023

As the ever-growing technology space finds its footing in enterprise and for consumers, industry leaders are ensuring that the market stands upon a strong foundation of industry-wide collaboration and rich design tools. On the other hand, Unity is introducing tools that leverage AI to simplify XR content creation processes.

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XR Today - Virtual Reality

JUNE 13, 2022

In the advertising industry, the rise of new and disruptive technologies can be an incredible way to unlock new levels of audience engagement. Meta is one of the market leaders in the technology environment right now, particularly in regard to XR, advertising, and the metaverse.

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XR Today - Virtual Reality

NOVEMBER 24, 2022

The company’s immersive technology is assisting businesses in building more collaborative experiences for staff, more emotional customer service interactions, and even unique hybrid retail experiences. Varjo’s versatile collection of XR technologies makes it an excellent choice for all kinds of retail and ecommerce initiatives.

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Road to VR

AUGUST 1, 2023

Here’s how the alliance describes their new OpenUSD inititive: Created by Pixar Animation Studios, OpenUSD is a high-performance 3D scene description technology that offers robust interoperability across tools, data, and workflows. OpenUSD is based on years of research and application in Pixar filmmaking.

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Apple AR Machine Learning Industry 189

ARPost

FEBRUARY 6, 2023

Recent technological advancements have pushed the envelope of what modern technologies are capable of. Furthermore, these innovations have greatly changed the way users interact with such technologies. Unfortunately, such beliefs stem from a misunderstanding of the technology and how it works.

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The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Especially Apple and Google, which are the dominant players in the smartphone industry, are both launching headsets this year.

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AR Insider

JULY 1, 2020

Learn how industrial giant ABB is using Unity and augmented reality to transform field maintenance procedures into a completely paperless process. Kielar, to walk us through how they used Unity to develop a new digital field operator system. Best practices for bringing AR applications to the field. by Nick Davis.

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The Ghost Howls

NOVEMBER 21, 2023

The past week has been a pretty interesting one for the tech world: between Microsoft Ignite, Unity Unite, and the OpenAI drama, there has been a lot to follow. I’ll try to summarize all of that, especially for what concerns the announcements related to our XR space.

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ARPost

SEPTEMBER 29, 2022

Microsoft (Nasdaq: MSFT) for AltspaceVR. Microsoft again, because some time ago they bought AltspaceVR , a VR social platform that was on the verge of bankruptcy. Snap’s augmented reality filters likely place it as one of the leading companies in the AR industry. Unity (Nasdaq: U) for 3D Modeling and Animation Tools.

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XR Today - Mixed Reality tag

JULY 26, 2023

This month, Microsoft will deploy an upgraded version of its dormant HoloLens 2 headset for US Army soldiers. Microsoft’s US Army contract sees the firm deploy 20 custom “Integrated Visual Augmentation System (IVAS)” HoloLens 2 MR headsets for field testing. Microsoft IVAS: What’s New? The IVAS version 1.2

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Microsoft Apple Immersion Tools 69

Tech Trends VR

FEBRUARY 13, 2020

That’s the consensus that seems to emerge from “Top 2020 Trends: Enterprise AR & VR” a report published today by Unity Technologies, where 15 industry experts (yours truly among them) outlined how Mixed Reality (or XR depending on what flavor acronym you favor) will supercharge and transform the world of work.

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Tech Trends VR

JANUARY 16, 2021

How Immersive Technologies are helping us reimagine personal interactions in a post-COVID world. . Unity asked more than a dozen industry experts – including yours truly – to share their thoughts on how immersive technologies would be embraced for a report entitled Top 2020 Trends: Enterprise AR & VR.

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ARPost

MARCH 3, 2020

Over the past few years, AR and VR technologies have matured significantly. Since 2017, we’ve been able to see significant growth in the adoption of AR and VR across different industries. Education is one of the biggest industries interested in adopting AR and VR. Source: eMarketer. million people in 2019.

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Education AR Industry Google 268

XR Today - Virtual Reality

AUGUST 22, 2023

Recently Microsoft noted how MR represents the “ eyes and ears ” of AI. So, it appears that the two emerging technologies, XR and AI, coexist to enhance outcomes for end-users across the board – instead of competing. Generative AI is becoming a strong tag-team partner for the XR space.

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XR Today - Mixed Reality tag

APRIL 15, 2024

The OpenXR API is a core piece behind many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo. Moreover, RT3D development services like Autodesk VRED, Blender, Godot, NVIDIA’s Omniverse, StereoKit, Unreal Engine, and Unity support OpenXR integration.

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XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s take on immersive technologies will also test the future of XR hardware solutions and their roles in the broader XR community through rigorous use cases. Following the event, several global executives from the immersive tech industry weighed in on the device. Brian Meaney , Head of Product, Alteon.io The race has started.

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XR Today - Virtual Reality

DECEMBER 2, 2022

The VR industry has skyrocketed immensely, with immersive headset shipments spiking 92 percent in 2019 and 70 percent in 2020. Multinational XR firms like Lenovo, ByteDance’s Pico Interactive, HTC VIVE, Varjo, and Microsoft are leading the charge for immersive transformations. percent YoY for 2023. Adopting a VR-Ready Culture.

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