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The AR Space Race, Part VII: Microsoft

ARVR

continuing here with Microsoft. Enterprise AR: 7 real-world use cases for 2021 Owning Enterprise AR Among tech giants investing in AR, Microsoft continues to show strong signs as a leading platform for enterprise productivity. This ties to Microsoft’s DNA, as enterprise productivity has been its core business for 30 years.

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XR Talks: Microsoft Doubles Down on AR

ARVR

Among tech giants investing in AR , Microsoft continues to show strong signs as a leading platform for enterprise productivity. That not only includes its best-of-breed hardware in the Hololens 2, but an expanding suite of software (it is Microsoft after all) for enterprise AR. usually to future-proof core businesses.

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CraneMorley published in The Record Magazine

CraneMorley

CraneMorley’s was recently published in the latest summer 2021 edition of The Record Magazine. Second, we look at Microsoft’s rapid advancement in mixed reality technology. Powered with the latest hardware and features, CraneMorley is “ leading mixed reality innovation ”. Back to Blog Page.

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The XR Week Peek (2023.03.20): Meta to perform new layoffs, Google Glass to shut down, and more!

The Ghost Howls

Many magazines wrote that Meta is abandoning the “metaverse”, but actually, the famed M-word appeared two times in the statement that Mark provided his employees about the new course of the company. Let’s see… if we’ll keep having always more hardware leaks, then this is the case. And luckily for you, I have one.

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The XR Week Peek (2022.11.07): PSVR 2 will cost $549, HoloLens are probably dead, and more!

The Ghost Howls

The collaboration between Microsoft and Samsung is now over. Some months ago, some important magazines leaked that Microsoft might have abandoned the HoloLens project. According to a new leak, Microsoft scrapped the plans for a HoloLens 3, and also the collaboration with Samsung has been brought to an end.

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AR Briefs, Episode 64: AR Glasses Outlook

ARVR

Further subdividing the spendings are hardware and software. And there, hardware leads in the early years, but the software will outpace it over time. This happens as software builds on a larger installed base of in-market hardware — a common pattern for emerging consumer technology. So what does that hardware base look like?

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Headworn AR: A Market Still Finding its Footing

ARVR

As seen in the Google Glass era, consumer acceptance and comfort for face-worn hardware (with a camera, no less) is a critical gating factor, and will take a while to overcome. Apple’s motivation for both devices is to revive its core hardware business as the smartphone market matures.

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