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How VR Horror Films Can Take Fear to New Heights

ARPost

Virtual reality offers 360-degree fully immersive experiences that can take the horror genre to a whole new level. In VR horror films, you are no longer passively watching a story unfold from outside of the frame. But why aren’t VR horror films mainstream yet? How VR Horror Films Can Heighten Fear.

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Spatial Beats: Apple, Sony & Fresh AR Funding

AR Insider

This week we look at WWDC takeaways, PSVR showcase, Tribecca’s immersive slate, and some fresh funding for spatial players. Let’s dive in… The Tribeca Film Festival’s always impressive immersive offering is back in hybrid form. Sony showcases upcoming VR titles for Playstation VR. What could go wrong?

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How Will Immersive Tech Transform Entertainment?

AR Insider

Today, we can have impactful media experiences everywhere, including immersive technologies like augmented and virtual reality. Creators use virtual reality production techniques to plan and “shoot” film in VR, as if they were on set with the animals. The post How Will Immersive Tech Transform Entertainment?

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Sony Establishes Virtual Production Collaboration Centre

XR Today - Augmented Reality tag

Virtual Production (VP) technologies are a rising solution for film production professionals. The technology field leverages immersive hardware and software stacks, enabling on-set professionals to project realistic virtual environments as backdrops with immersive visualizations viewable by a human’s and a camera’s eye.

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Sony Acquires Beyond Sports to Expand Metaverse Solutions

XR Today - Mixed Reality tag

Japanese electronics giant Sony recently bought out Beyond Sports, allowing the former to build massive metaverse content for sporting events. Beyond Sports develops real-world data for 3D animations, and its technologies will seamlessly integrate with Sony’s growing portfolio of immersive solutions.

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How is Immersive Filmmaking Changing the Entertainment Industry?

XR Today - Mixed Reality tag

Not only can the right tools help creatives, developers, and talent work more effectively together in distributed landscapes, but they also have the power to enhance the way we interact with movies, events, games, and television shows. Let’s take a closer look at how immersive filmmaking is transforming the entertainment industry.

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BSC 2023: Sony Exec on Virtual Production Tools

XR Today - Mixed Reality tag

The event hosted various camera, lighting, and film production solution providers showcasing the latest audio/visual capture equipment. Virtual production solutions are emerging as a new tool for film, media, and broadcast markets. Recently, Sony opened a virtual production studio in Seine Saint Denis, north of Paris, France.

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