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Big XR News from Meta, Google, Unity, T-Mobile, KPMG

XR Today - Virtual Reality

Google Releases AR Geospatial Creator for Unity Google has launched Geospatial Creator for Unity, a new platform that allows developers to preview 3D assets in the Unity Editor. Geospatial Creator for Unity currently offers visualizations of more than 2,500 cities in 49 countries.

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How Watson, IBM’s Artificial Intelligence, Is Powering Audio-Interactive VR/AR Environments

VRScout

IBM predicts that AI will unlock the next generation of interactivity for XR experiences, describing in the 2021 Unity Technology Trends Report that the maturity of AI will play a key role beyond hand tracking, and into the world of voice. Star Trek: Bridge Crew VR game // Image credit: Ubisoft. RICHER ENVIRONMENTS.

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#ICYMI: Is VR Pickleball the Next Craze for Enterprises?

XR Today - Virtual Reality

These combine telepresence with sports, gaming, and camaraderie for the modern workforce. XR Today spoke to Raghu Bathina, Chief Executive, Playin Games, to discuss the sports craze of Pickleball and how virtual, augmented, and mixed reality (VR/AR/MR) games can benefit enterprises.

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1 Month Review of my oculus

ARVR

After using oculus for Development, Playing games, socialising and for fitness. Games: The first thing I did in Oculus was to play the over hyped BeatSaber. Gaming in any VR would give you an immersive experience and oculus joins the list of one among. Oculus is worth the money for playing games. Unity-tutorial ?—?This

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Daniel Beauchamp inspires us to do more crazy experiments in VR

The Ghost Howls

If you design games to be played on the tray table of a plane, you are also creating experiences for people with mobility issues who might not be able to jump around like in a normal BeatSaber session. The prototypes are also a way to get better at Unity. A game where you throw your hand to solve puzzles. Pack it in, folks.

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Can Advertising Scale in VR? (Yes and No)

AR Insider

As you may have heard, this move triggered resounding consumer backlash, followed by the game publisher, Resolution Games, backing out of the trial. These include video, social media, mobile apps, and games (just ask Unity). The above ad revenue exercise is also framed in today’s ad market standards.

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What Are The Biggest Myths About AR Advertising?

AR Insider

I’ve been writing about it for over a year, and working on related products at Unity for much longer. To get the most information out in the most fun way in a short session, we decided to frame our panel discussion as a myth-busting exercise. Tony Parisi is Head of XR Ad Innovation at Unity Technologies. by Tony Parisi.

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