ARPost

OCTOBER 28, 2021

Virtual reality , augmented reality and mixed reality can help people work more efficiently, access services, learn and entertain themselves. The users can find strategies, tutorials, and even code snippets that they can include in their own work. Why the Need for the XRAccessibility GitHub Site? What Users Can Find on XRAccessibility.

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Augmented Reality Unreal Tools Unity 380

The Ghost Howls

APRIL 1, 2024

Adult entertainment is a strong use case of VR, and while Valve can not explicitly advocate for it, it is releasing these vibrating controllers with these enticing spheres so that they are optimized for it. RecRoom without kids For us developers, there will be a dedicated Unity SDK at launch , with the Unreal one following a few months later.

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Apple Leap Motion Controllers Virtual Reality 411

The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. In this blog, I told you about the Finnish Metaverse Strategy , but I’ve heard that also The Netherlands and Korea are bullish on this new technology.

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Trends Apple Google Unity 416

XR Today - Mixed Reality tag

MAY 9, 2023

NVIDIA One of the best-known companies in the graphics landscape, NVIDIA has been heavily investing in its metaverse and XR content creation strategy. Additionally, brands and entertainment groups can leverage the technology stack to develop immersive sales and marketing experiences. 5.

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Unity Tools Education Unreal 89

XR Today - Virtual Reality

MARCH 20, 2023

In the last few years, we’ve seen virtual reality transform from a novel concept connected to the gaming and entertainment space to a crucial corporate tool. A good strategy for any professional is to start working on building a professional portfolio.

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How To Virtual Reality Software Tools 191

Upload VR

JANUARY 5, 2024

Estimated to have reached over 10,000 layoffs in the last year, that includes many VR developers like Resolution Games , Lode , TinyBuild , Codemasters , two of Meta's first-party studios - Ready at Dawn and Downpour Interactive , while First Contact Entertainment shut down completely. But why are these layoffs so widespread?

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Unity Industry Strategy Entertainment 68

The Ghost Howls

JUNE 6, 2022

Image by Sony Interactive Entertainment). Anyway, it is more probable that we’ll have some software reveal that hints at Apple’s XR strategy. Eh, the adventurous life of the XR blogger… As you may imagine, I’m quite tired, so this newsletter will feature less commentary of mine. Thank you for your understanding and support!

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XR Today - Mixed Reality tag

DECEMBER 12, 2022

EndeavorXR is a strategy and consulting firm for virtual and augmented reality (VR/AR) solutions and symbiotic frontier technologies. Many companies aimed to determine their future products and services, outline benchmarks, and apply their strategies to the “real-world limitations of [Web3] technology.”

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Trends Strategy Miami Industry 101

The Ghost Howls

AUGUST 29, 2022

Image by Sony Interactive Entertainment). It is now official: Sony Interactive Entertainment has confirmed on Instagram that the PlayStation VR 2 headset is going to launch in “early 2023”. Two interesting experiments from Shopify and Unity. Header image by Sony Interactive Entertainment). Top news of the week.

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XR Today - Mixed Reality tag

AUGUST 3, 2023

We also examine his company’s Nex Playground mocap gaming solutions, its Unity-based motion developer kit (MDK), and its partnership with Sky Live. We have two kits developed on the Unity gaming engine and feature motion tracking via a single RGB camera. XR Today: How do you work with game developers as an end user for Unity?

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Industry Immersion Gaming Motion Capture 70

The Ghost Howls

SEPTEMBER 3, 2023

PSVR 2 Hero view of PSVR 2 (Image by Sony Interactive Entertainment) I had big hopes for PSVR 2. The Unity Beta to develop for the Vision Pro is still not available, so many devs like me can’t even play with the emulator. Bu t the outcome for these headsets is a bit different than expected. Let me tell you why.

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UploadVR Between Realities podcast

JULY 7, 2017

Beyond the well-known gaming experiences, immersive reality impacts a collection of entertainment industries by way of ads, live event broadcasts, news shows, and more. 10:15 am – 10:45 am | Keynote: The World’s Most Compelling New Experiences (Unity). Tony Parisi | Head of VR/AR Strategy, Unity.

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New York New York City Virtual Reality Entertainment 127

TechCrunch VR

OCTOBER 28, 2020

“What we are seeing is that there’s a significant appetite from public market investors to interactive entertainment as a category,” said Scopely co-chief executive Walter Driver. “We were excited to crossover and invest in Scopely.” ” LA-based gaming studio Scopely raises $200M at a $1.7B ” .

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Los Angeles Gaming Strategy Unity 82

Upload VR

JUNE 6, 2022

At Apple’s WWDC conference today a number of features tangentially related to AR were announced, but the company may be waiting for the headset reveal to show its full AR/VR strategy. In a newsletter published over the weekend Gurman wrote: Apple’s headset initiative isn’t simply the device and its operating system.

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UploadVR Between Realities podcast

NOVEMBER 10, 2016

“ING’s strategy is to unlock innovation for our clients through co-creation.” ING Bank has joined the fray with a sponsored challenge that runs in parallel as a special micro-hackathon where teams from around the world are invited to explore the tricky topic of how VR can impact the finance industry.

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Strategy Industry Unity AR 168

The Ghost Howls

APRIL 26, 2021

As always, they’re doing a great job not only with the product but also with the communication strategy. Before leaving you to the best news of the week, I would like to highlight two notable things about my work: My crazy trolling game “The Unity Cube” has been featured in a video by Upload VR! Funny link.

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Magic Leap Oculus Unity Gaming 367

Cats and VR

NOVEMBER 3, 2017

link] Working with entertainment industry vet Louisa Spring, Mercer looks to find a way to make many of the issues that seem to only now be strongly addressed by the media truly become things of the past.

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Virtual Reality Education Unity Strategy 104

Hypergrid Business

MARCH 12, 2018

Previously, the Unity-based social virtual world was only available for desktop clients. “We’re just finessing the user interface,” said Sean O’Callaghan, the company’s head of strategy and partnerships. Instead, creators need to use the Unity 3D interface, which has a steeper learning curve.

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Unity Virtual Reality Virtual World Entertainment 81

XR Today - Mixed Reality tag

SEPTEMBER 7, 2022

“We have some really cool companies coming in that are going to have some NFT collections on display, but they’re also going to be talking about how they fit into business legitimately for enterprise, for gaming, for entertainment” . Conference A-List Attendees.

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XR Today - Mixed Reality tag

DECEMBER 1, 2023

Meta is in the process of developing full-body tracking software for its Quest devices and future metaverse strategies. Companies like Unity also create tools to make eye and gaze tracking more accurate. This could pave the way for more companies of all sizes to adopt the technology in the years ahead.

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Trends Wearables Haptic Eye Tracking 114

XR Today - Mixed Reality tag

JUNE 22, 2022

” Huawei’s VP of Corporate Strategy and Industry Development, Xiao Ran , added that Huawei was pleased to join the Forum and believed the metaverse industry and ecosystem would “benefit from the collaborative actions and open standards.”

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Industry Technology Tools Unreal 89

XR Today - Mixed Reality tag

NOVEMBER 9, 2023

Meta is in the process of developing full-body tracking software for its Quest devices and future metaverse strategies. Companies like Unity also create tools to make eye and gaze tracking more accurate. This could pave the way for more companies of all sizes to adopt the technology in the years ahead.

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Trends Wearables Eye Tracking Tools 107

XR Today - Virtual Reality

OCTOBER 4, 2023

We used Spatial as our platform and pushed their Unity SDK to the extreme to yield the most visually stunning and immersive space built on the platform. For XR to expand in the retail space, we need more brands and agencies to fully embrace and invest in these technologies as part of a holistic and long-term marketing strategy.

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XR Today - Mixed Reality tag

AUGUST 1, 2023

Conversely, at the enterprise level, Lamina1, Croquet, Siemens, Unity, Meta, Ready Player Me, and others have leveraged their technologies at the grassroots level. We also cover the company’s open metaverse strategy and the role that the creative content and avatar economies will play in the near future.

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Magic Leap Unity Unreal Technology 57

The Ghost Howls

AUGUST 16, 2020

What is worrisome the most is that it is unclear what will happen to all the other amazing XR projects that Mozilla was managing like the WebXR framework A-frame or the WebXR exporter for Unity. First of all, it has been made by the mothership Sony Corporation , and not by Sony Interactive Entertainment, that manages the PlayStation.

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Sony Eye Tracking HTC Unity 343

The Ghost Howls

JULY 31, 2023

This gamification mechanic seems pretty lame to me : people need entertaining quests, not boring stuff just done to show them the new features of the platform. There will be a new launcher, improved graphics, improved in-game camera, production-ready Unity SDK for the creators, improved full-body VR, and much more.

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Apple Ukraine Samsung Data 270

UploadVR Between Realities podcast

DECEMBER 9, 2016

Featured image from left to right: Rob Goodman (OpenVerse), Han Jin (Lucid VR), Amitt Mahajan (Presence Capital), Timoni West and Tony Parisi (Unity). And the reason, according to Tony Parisi , head of VR and AR strategy at Unity, is simple. VR has the potential to change the in-flight entertainment experience.

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Trends Industry China Unity 100

Ryan Schultz

AUGUST 23, 2022

In the years since, these essays have been read by millions of people as the Metaverse has transitioned from the world of paperback science fiction to the front page of the New York Times and corporate strategy reports around the world. There are several hypothesized strategies to minimize “Metaverse abuse.”

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Motion Capture Strategy Virtual World Examples 78

XR Today - Mixed Reality tag

JANUARY 26, 2023

Devices were seen as novel tools for the gaming and entertainment landscape. The SDK also supports development with Unreal, Unity, and OpenXR and can be used offline. As an added bonus, business consulting services are available for companies that need help developing their own XR strategy.

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Immersion Tools Training Unreal 92

The Ghost Howls

JANUARY 24, 2022

I think that Zuck is now all-in with XR, and all these games are not relevant to Facebook’s current strategy, so the deal has not been completed. Gaming is the most dynamic and exciting category in entertainment across all platforms today and will play a key role in the development of metaverse platforms,” he said in the press release.

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Microsoft Google AR Virtual World 313

The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). The fun thing is that since it is a publication very focused on the Chinese market, outside China almost no one knows them.

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China Industry Government AR 308

AIXR

MAY 5, 2023

It can be used for a wide range of purposes, from gaming and entertainment to education and training. Here are a few platform examples where brands like BMW to WWF teamed up to implement immersive strategies into their business plans.

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How To Latency Tools Education 52

The Ghost Howls

AUGUST 9, 2021

Sony Interactive Entertainment has had a virtual summit with developers about its plans for the PSVR 2 because it is looking for content for its upcoming headset. More info (Full gameplay of Ariana Grande’s concert) More info (The Guardian talks about the concert and the future metaverse) More info (Blue Ocean strategy).

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Google Sony Eye Tracking AR 515

AR Insider

MAY 6, 2020

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. Virtual humans are getting more and more real.

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AR Examples Data Head Mounted Display 382

The Ghost Howls

NOVEMBER 2, 2020

Sony believes in VR, and we definitely believe at some point in the future, VR will represent a meaningful component of interactive entertainment. More info (New features of OpenXR) More info (OpenXR in Unity) More info (OpenXR in Microsoft products). Will it be this year? Will it be next year? But will it come at some stage?

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Sony Oculus Controllers Haptic 362

Tech Trends VR

FEBRUARY 24, 2019

A key enabler for Object Theory’s success has been Microsoft’s strategy for marketing, supporting, and developing Mixed Reality content for the HoloLens, which is why Zachary and Hoffman are enthusiastic in their praise for the company, and in particular of the leadership of CEO Satya Nadella. pic.twitter.com/UMhQbxgH1g.

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Magic Leap Microsoft San Francisco Trends 282

The Ghost Howls

DECEMBER 14, 2020

It was in the air in the last weeks and finally, the time has come: Facebook is being sued for monopolization and anticompetitive strategy. Image by Respawn Entertainment). And while Unreal Engine already supports OpenXR, Unity is a bit lagging, but support is coming in 2021. Other relevant news.

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Gaming Augmented Reality Germany Oculus 289