The Ghost Howls

FEBRUARY 12, 2019

Go on reading, I bet you will enjoy this journey into the present and the future of location-based augmented reality entertainment. Slightly slower teams have been known to beat faster teams by using better teamwork and strategy. Software-wise, we use Unity, Vuforia, and OpenCV. Hello Eido, introduce yourself to my readers!

Augmented Reality 301

Augmented Reality Japan AR Magic Leap 301

UploadVR Between Realities podcast

DECEMBER 18, 2016

John Riccitiello, CEO of Unity Technologies, predicted that tech journalists would start gleefully writing that the virtual reality revolution is over because sales of VR headsets fell short of expectations, and analysts are in the midst of shaving back their predictions. That’s pretty scary for the AR industry because Magic Leap raised $793.5

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AR New York San Francisco Industry 100

XR Today - Mixed Reality tag

AUGUST 1, 2023

Conversely, at the enterprise level, Lamina1, Croquet, Siemens, Unity, Meta, Ready Player Me, and others have leveraged their technologies at the grassroots level. We also cover the company’s open metaverse strategy and the role that the creative content and avatar economies will play in the near future.

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Magic Leap Unity Unreal Technology 56

The Ghost Howls

NOVEMBER 2, 2020

Sony believes in VR, and we definitely believe at some point in the future, VR will represent a meaningful component of interactive entertainment. Then why Magic Leap hasn’t delivered a solid product with 2B?) More info (New features of OpenXR) More info (OpenXR in Unity) More info (OpenXR in Microsoft products).

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Sony Oculus Controllers Haptic 380

The Ghost Howls

SEPTEMBER 24, 2019

At Tilt Five, we designed a really clever system that only works on tabletop experiences but it has features that are just leaps and bounds above what the big Magic Leap or HoloLens type AR systems are. If a family can afford spending the money for 4 Magic Leap Ones, they can play this board game together (Image by Road To VR).

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AR Augmented Reality Magic Leap Gaming 337

AR Insider

MAY 6, 2020

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. Virtual humans are getting more and more real.

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AR Examples Data Head Mounted Display 382

The Ghost Howls

AUGUST 9, 2021

Sony Interactive Entertainment has had a virtual summit with developers about its plans for the PSVR 2 because it is looking for content for its upcoming headset. More info (Full gameplay of Ariana Grande’s concert) More info (The Guardian talks about the concert and the future metaverse) More info (Blue Ocean strategy).

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Google Sony Eye Tracking AR 525

XR for Business Podcast

AUGUST 5, 2019

Cameron Ayres from Sector 5 Digital discusses strategies for maximizing that ROI. His primary role is developing the strategy and implementation of emerging technology, to best enhance digital projects. His primary role is developing the strategy and implementation of emerging technology, to best enhance digital projects.

Augmented Reality 78

Augmented Reality Virtual Reality Technology Training 78

XR for Business Podcast

AUGUST 5, 2019

Cameron Ayres from Sector 5 Digital discusses strategies for maximizing that ROI. His primary role is developing the strategy and implementation of emerging technology, to best enhance digital projects. His primary role is developing the strategy and implementation of emerging technology, to best enhance digital projects.

Augmented Reality 78

Augmented Reality Virtual Reality Technology Training 78

XR Today - Mixed Reality tag

DECEMBER 14, 2022

Many products showcased at the conference included flagship releases of VR headsets and solutions such as the Meta Quest Pro, Magic Leap 2, Lenovo ThinkReality A3, and AT&T’s Volumetric Video Photo Booth, among many others.

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Miami Industry Training Technology 82

XR for Business Podcast

JULY 12, 2019

Barry is the chief strategy officer of ZeroLight, a leading real-time visualization company in the automotive industry. In the end, what you see is that people go into a racing game to be entertained; people go into a showroom to buy a car. The whole training aspect, doing it with Hololens or with Magic Leap — great, I love it.

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Automotive Magic Leap Course Industry 78

XR for Business Podcast

JULY 12, 2019

Barry is the chief strategy officer of ZeroLight, a leading real-time visualization company in the automotive industry. In the end, what you see is that people go into a racing game to be entertained; people go into a showroom to buy a car. The whole training aspect, doing it with Hololens or with Magic Leap — great, I love it.

Automotive 78

Automotive Magic Leap Course Industry 78

XR for Business Podcast

AUGUST 5, 2019

Cameron Ayres from Sector 5 Digital discusses strategies for maximizing that ROI. His primary role is developing the strategy and implementation of emerging technology, to best enhance digital projects. His primary role is developing the strategy and implementation of emerging technology, to best enhance digital projects.

Augmented Reality 60

Augmented Reality Virtual Reality Technology Training 60

XR for Business Podcast

AUGUST 5, 2019

Cameron Ayres from Sector 5 Digital discusses strategies for maximizing that ROI. His primary role is developing the strategy and implementation of emerging technology, to best enhance digital projects. His primary role is developing the strategy and implementation of emerging technology, to best enhance digital projects.

Augmented Reality 60

Augmented Reality Virtual Reality Technology Training 60

XR for Business Podcast

JUNE 10, 2019

Alan: Our guest today is Jonathan Moss head of learning, technology, and sales enablement and XR strategy at Sprint. Jonathan: Yeah, so for the consumer, I think the initial enablement is really going to be around entertainment and gaming. You are probably the best person to ask about this. What will 5G enable for the consumer?

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Training Augmented Reality Technology AR 78

XR for Business Podcast

JUNE 24, 2019

The tools are pretty [new], and Unity and things, you need to invest a fair bit of time and effort to build something. ” When I look at the market, the companies that are taking that same sort of strategy — everything from Microsoft down to startups — are the ones that are doing relatively well.

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AR Technology Industry Augmented Reality 78

XR for Business Podcast

JUNE 24, 2019

The tools are pretty [new], and Unity and things, you need to invest a fair bit of time and effort to build something. ” When I look at the market, the companies that are taking that same sort of strategy — everything from Microsoft down to startups — are the ones that are doing relatively well.

AR 78

AR Technology Industry Augmented Reality 78

XR for Business Podcast

JUNE 10, 2019

Alan: Our guest today is Jonathan Moss head of learning, technology, and sales enablement and XR strategy at Sprint. Jonathan: Yeah, so for the consumer, I think the initial enablement is really going to be around entertainment and gaming. You are probably the best person to ask about this. What will 5G enable for the consumer?

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Training Augmented Reality Technology AR 60

XR for Business Podcast

JUNE 24, 2019

The tools are pretty [new], and Unity and things, you need to invest a fair bit of time and effort to build something. ” When I look at the market, the companies that are taking that same sort of strategy — everything from Microsoft down to startups — are the ones that are doing relatively well.

AR 60

AR Technology Industry Augmented Reality 60

The Ghost Howls

JANUARY 24, 2022

Google is also hiring high-profile people for it, like Bernard Kress, principal optical architect on Microsoft’s HoloLens team, and Paul Greco, the previous CTO of Magic Leap. I think that Zuck is now all-in with XR, and all these games are not relevant to Facebook’s current strategy, so the deal has not been completed.

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Microsoft Google AR Virtual World 333

The Ghost Howls

AUGUST 11, 2019

Strategy Analytics highlights in his survey that mobile headsets like Daydream, Gear VR and Cardboard are continuously losing importance and revenue shares. More info (Steam Hardware Survey) More info (CCS Insights) More info (Strategy Analytics) More info (XRDC Report). But I hope that CCS is right for the good of VR.

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Samsung Survey Oculus AR 201

XR for Business Podcast

NOVEMBER 18, 2019

Mike leads the Vuforia product team, and is responsible for driving the product and technology strategy of PTC’s leading solutions for the development of augmented reality applications. They’re shopping, they’re gaming, they’re entertainment. You can learn more about the work they’re doing at ptc.com.

Augmented Reality 78

Augmented Reality Industry AR Technology 78

XR for Business Podcast

NOVEMBER 18, 2019

Mike leads the Vuforia product team, and is responsible for driving the product and technology strategy of PTC’s leading solutions for the development of augmented reality applications. They’re shopping, they’re gaming, they’re entertainment. You can learn more about the work they’re doing at ptc.com.

Augmented Reality 78

Augmented Reality Industry AR Technology 78

XR for Business Podcast

NOVEMBER 18, 2019

Mike leads the Vuforia product team, and is responsible for driving the product and technology strategy of PTC's leading solutions for the development of augmented reality applications. They're shopping, they're gaming, they're entertainment. That is the foundational computer vision SDK that you would use most of the time with Unity.

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Augmented Reality AR Industry Technology 60

XROM

JULY 18, 2021

Most people know Xu due to his dispute with American virtual reality company Magic Leap. In June 2019, Magic Leap accused Xu of stealing AR glasses technology when he was an engineer working at the firm. Founded in 2016, VeeR is a leading VR entertainment platform available worldwide, across all major VR headsets?

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Augmented Reality Virtual Reality India Asia 52