The Ghost Howls

APRIL 26, 2021

As always, they’re doing a great job not only with the product but also with the communication strategy. Image by Magic Leap). Magic Leap 2 is coming in Q1 2022. Even if most of this roundup will be about Oculus, I have decided to put another brand on top of it and it is Magic Leap.

Magic Leap 367

Magic Leap Oculus Unity Gaming 367

The Ghost Howls

OCTOBER 31, 2018

He has joined Rony Abovitz at Magic Leap and now he’s there, trying to build the MagicVerse as the SVP of Creative Strategy of the Florida company. And what you are doing at Magic Leap to create these experiences for people? ( Magic Leap glasses.

Magic Leap 305

Magic Leap Virtual Reality Immersion AR 305

Tech Trends VR

AUGUST 12, 2019

We will be joined by Michael Haddad (Augmented Beauty US Director, L’Oréal), Jasper Krog (Senior Global Digital Innovation Manager, NIVEA), Max Andaker (Digital Innovation Manager, Nestlé Silicon Valley Innovation Outpost), Cathy Hackl (Enterprise Director, Magic Leap) and Terry Schussler, Director, Immersive Technology, Deutsche Telekom).

Retail 257

Retail Magic Leap San Francisco Trends 257

The Ghost Howls

JUNE 6, 2022

Image by Sony Interactive Entertainment). Anyway, it is more probable that we’ll have some software reveal that hints at Apple’s XR strategy. There I have tried some interesting devices like Weart haptic gloves, OWO haptic suit, but especially the Magic Leap 2, which I found to be a very well-made piece of hardware!

Sony 399

Sony Apple Gaming Magic Leap 399

XR Today - Mixed Reality tag

DECEMBER 12, 2022

EndeavorXR is a strategy and consulting firm for virtual and augmented reality (VR/AR) solutions and symbiotic frontier technologies. Many companies aimed to determine their future products and services, outline benchmarks, and apply their strategies to the “real-world limitations of [Web3] technology.”

Trends 101

Trends Strategy Miami Industry 101

Tech Trends VR

AUGUST 30, 2019

With NIVEA, L’Oreal, Deutsche Telekom, Nestlé and Magic Leap. Tech Trends offers a broad range of Digital Consultancy services to guide companies, individuals and brands in effectively leveraging existing and emerging technologies in their business strategy. With Charlie Fink, HP, Black Box VR and VRstudios.

San Francisco 244

San Francisco Healthcare Trends Retail 244

The Ghost Howls

SEPTEMBER 3, 2023

PSVR 2 Hero view of PSVR 2 (Image by Sony Interactive Entertainment) I had big hopes for PSVR 2. But the rumors in the past weeks highlighted that the situation of this device is very confusing: Google doesn’t have a clear XR strategy and this confusion also led some key engineers to leave the company. Let me tell you why.

Apple 394

Apple Samsung Eye Tracking Google 394

ARVR

JANUARY 22, 2021

And Magic Leap , the company we all put our AR faith in, has refocused their strategy away from consumers and towards healthcare, defense and telecommunications. The crave for “home entertainment” and the rise of online shopping looks to be the killer apps we have been waiting for. Last year the company, valued at $6.4

AR 130

AR Augmented Reality Apple Trends 130

XR Today - Mixed Reality tag

SEPTEMBER 7, 2022

“We have some really cool companies coming in that are going to have some NFT collections on display, but they’re also going to be talking about how they fit into business legitimately for enterprise, for gaming, for entertainment” .

Europe 95

Europe Portugal Magic Leap Conference 95

XR Today - Mixed Reality tag

JUNE 6, 2023

At this price, Apple’s primary competitors are the Magic Leap 2, Microsoft’s HoloLens 2, and Varjo’s VR-3 — all enterprise headsets. The current market is less inclined to strap spatial computing devices to their faces for long durations, solely for productivity and entertainment, let alone a $3,499 one.

Apple 71

Apple Microsoft HTC Magic Leap 71

ARPost

FEBRUARY 8, 2023

That’s the direction we’re going in right now and companies are laying their cards on the table in a bid to be the dominant force driving us forward through their own varying strategies. Magic Leap 2 Magic Leap jumped the starting gun and played their cards early. Let’s take a look at the technology coming our way.

Hardware 362

Hardware Magic Leap Eye Tracking Apple 362

XR Today - Mixed Reality tag

DECEMBER 21, 2022

New devices like the Magic Leap 2 are set to completely disrupt the AR market with cutting-edge technologies for enterprise use cases. Enhance training and development strategies. Entertainment and Events. Boosting retail interactions with ‘try-before-you-buy’ experiences for customers. Virtual Reality (VR).

Training 91

Training Augmented Reality Immersion Magic Leap 91

The Ghost Howls

FEBRUARY 12, 2019

Go on reading, I bet you will enjoy this journey into the present and the future of location-based augmented reality entertainment. Slightly slower teams have been known to beat faster teams by using better teamwork and strategy. As platforms for LBAR is conceptually better Hololens or Magic Leap?

Augmented Reality 281

Augmented Reality Japan AR Magic Leap 281

XR Today - Mixed Reality tag

MAY 30, 2023

Quest 3, A Quick History Most recently, Meta entered a negotiation with Magic Leap to leverage the former’s AR technology for an unspecified immersive device – notably, the deal foreshadows both firms’ monumental presence at AWE this week. Support for simulation applications for training or entertainment.

Apple 81

Apple Immersion Industry Hardware 81

The Ghost Howls

JANUARY 18, 2023

PSVR 2 games Inner view of PSVR 2 (Image by Sony Interactive Entertainment) Sony is handling very well the communication about the PSVR 2 by continuously delivering news about the headset every few weeks to keep the attention of the audience high.

AR 384

AR Magic Leap Razer Augmented Reality 384

Robert Scoble

MARCH 10, 2019

Finman, especially off camera, knows deeply the technology coming (he had cofounded a company, Escher Reality, which Niantic bought) and is building his systems to take advantage of 5G, and Augmented Reality/Spatial Computing glasses, like Magic Leap or Hololens, when those get popular with consumers over the next few years.

Augmented Reality 40

Augmented Reality Data Entertainment Magic Leap 40

UploadVR Between Realities podcast

DECEMBER 18, 2016

And the AR industry took a major blow when The Information published a well-reported but speculative story saying that Magic Leap’s technology is not likely to live up to its demos. That’s pretty scary for the AR industry because Magic Leap raised $793.5 We believe VR is the ultimate entertainment medium.

AR 100

AR New York San Francisco Industry 100

XR for Business Podcast

MAY 26, 2020

And I've been with the company for over three years across a variety of different functions, including business strategy, B2C business, and B2B business. So we are focusing on looking at new business models and emerging technologies, then tying those to our strategy businesses. How is the economy downturn affected your business?

South Korea 78

South Korea North America AR Training 78

XR for Business Podcast

MAY 26, 2020

And I've been with the company for over three years across a variety of different functions, including business strategy, B2C business, and B2B business. So we are focusing on looking at new business models and emerging technologies, then tying those to our strategy businesses. How is the economy downturn affected your business?

South Korea 78

South Korea North America AR Training 78

XR for Business Podcast

MAY 13, 2019

Charlie was EVP and COO of VR Pioneer Virtual World Entertainment. In the book, you discuss military, telepresence, design and architecture, medical, retail, marketing, journalism, social media, entertainment, gaming, and education. Magic Leap a lot of great people running off doing different things.

AR 78

AR Magic Leap Augmented Reality Course 78

XR for Business Podcast

MAY 13, 2019

Charlie was EVP and COO of VR Pioneer Virtual World Entertainment. In the book, you discuss military, telepresence, design and architecture, medical, retail, marketing, journalism, social media, entertainment, gaming, and education. Magic Leap a lot of great people running off doing different things.

AR 78

AR Magic Leap Augmented Reality Course 78

XR for Business Podcast

MAY 26, 2020

And I've been with the company for over three years across a variety of different functions, including business strategy, B2C business, and B2B business. So we are focusing on looking at new business models and emerging technologies, then tying those to our strategy businesses. How is the economy downturn affected your business?

South Korea 60

South Korea North America AR Training 60

XR Today - Virtual Reality

DECEMBER 29, 2023

The tech giant has certainly seen some success in this era, producing some of the most affordable and popular devices for gaming and entertainment. This offering could be the key to helping the tech giant preserve its market share, as innovators like Apple , Microsoft, and Magic Leap all increase their focus in the business world.

Software 187

Software Hardware Magic Leap Microsoft 187

TechCrunch VR

MAY 31, 2023

In the 90s, virtual reality was the future of entertainment, gaming, socialization and work. The first metaverse that gains real traction is likely to be the last,” Oculus exec Jason Rubin wrote in a 50-page internal document laying out the strategy. “We Image Credits: Apple Magic Leap is far from alone in those struggles.

AR 102

AR Magic Leap Virtual Reality Los Angeles 102

UploadVR Between Realities podcast

JANUARY 14, 2017

Ellsworth: Pokemon Go is an interesting moment in time, where it shows this gap we have in entertainment that needed to be filled. GB: Magic Leap is a big presence in the AR discussion. Outside of the sort of people in this room and in the games press, I don’t think most people know what Magic Leap is.

Augmented Reality 100

Augmented Reality Gaming AR Machine Learning 100

The Ghost Howls

SEPTEMBER 24, 2019

At Tilt Five, we designed a really clever system that only works on tabletop experiences but it has features that are just leaps and bounds above what the big Magic Leap or HoloLens type AR systems are. If a family can afford spending the money for 4 Magic Leap Ones, they can play this board game together (Image by Road To VR).

AR 327

AR Augmented Reality Magic Leap Gaming 327

XR for Business Podcast

DECEMBER 27, 2019

Have you tried Magic Leap? Sam: I have tried the Magic Leap, yeah. You’ve got Magic Leap, you’ve got Nreal, you’ve got HoloLens, you’ve got all these companies. So having a big footprint is not in your best interest as a location-based entertainment experience. Yeah, they are.

Augmented Reality 78

Augmented Reality AR Magic Leap Machine Learning 78

XR for Business Podcast

DECEMBER 27, 2019

Have you tried Magic Leap? Sam: I have tried the Magic Leap, yeah. You’ve got Magic Leap, you’ve got Nreal, you’ve got HoloLens, you’ve got all these companies. So having a big footprint is not in your best interest as a location-based entertainment experience. Yeah, they are.

Augmented Reality 78

Augmented Reality AR Magic Leap Machine Learning 78

Robert Scoble

MAY 15, 2021

If you haven’t seen a Microsoft Hololens or a Magic Leap you probably have no clue about how amazing this will be. When Apple does the same, but on a set of chips that are going to blow you away, it will completely change what you expect from the entertainment and education companies.

Apple 144

Apple Google Amazon Augmented Reality 144

XR for Business Podcast

DECEMBER 27, 2019

Have you tried Magic Leap? Sam: I have tried the Magic Leap, yeah. You've got Magic Leap, you've got Nreal, you've got HoloLens, you've got all these companies. So having a big footprint is not in your best interest as a location-based entertainment experience. What have you seen? Yeah, they are.

Augmented Reality 60

Augmented Reality AR Magic Leap Machine Learning 60

AR Insider

MAY 6, 2020

Microsoft Capture Studio is offering such services scanning celebrities and performers for entertainment and education purposes. Check out the example below of Mica , Magic Leap’s intelligent agent. Virtual humans are getting more and more real. Just imagine a world where Siri, Alexa and Google Assistant have bodies.

AR 382

AR Examples Data Head Mounted Display 382

The Ghost Howls

NOVEMBER 2, 2020

Sony believes in VR, and we definitely believe at some point in the future, VR will represent a meaningful component of interactive entertainment. Then why Magic Leap hasn’t delivered a solid product with 2B?) Will it be this year? Will it be next year? But will it come at some stage? We believe that.

Sony 362

Sony Oculus Controllers Haptic 362

XR Today - Mixed Reality tag

AUGUST 1, 2023

We also cover the company’s open metaverse strategy and the role that the creative content and avatar economies will play in the near future. With gaming already exceeding film and television as an entertainment medium, the identities we express in XR ‘spaces’ will become possibly more important than our presence on social media.

Magic Leap 57

Magic Leap Unity Unreal Technology 57

The Ghost Howls

AUGUST 9, 2021

Sony Interactive Entertainment has had a virtual summit with developers about its plans for the PSVR 2 because it is looking for content for its upcoming headset. More info (Full gameplay of Ariana Grande’s concert) More info (The Guardian talks about the concert and the future metaverse) More info (Blue Ocean strategy).

Google 515

Google Sony Eye Tracking AR 515

XR for Business Podcast

AUGUST 19, 2019

I’d say that through at least 2022, the enterprise will account for the majority of augmented and mixed reality headsets like Hololens and Magic Leap. What split is it between media and entertainment vs. enterprise applications right now, as far as total market spend? 2018 and then beyond?

Training 78

Training AR Data Augmented Reality 78

XR for Business Podcast

AUGUST 19, 2019

I’d say that through at least 2022, the enterprise will account for the majority of augmented and mixed reality headsets like Hololens and Magic Leap. What split is it between media and entertainment vs. enterprise applications right now, as far as total market spend? So they’re… [chuckles].

Training 78

Training AR Data Augmented Reality 78

UploadVR Between Realities podcast

NOVEMBER 13, 2016

To get some insight into those numbers, I moderated a panel on investing in virtual reality and augmented reality at Greenlight Insights’ recent Virtual Reality Strategy conference in San Francisco. It needs to have a strategy to survive. A lot of money is going to content studios, but what are the exit strategies?

Strategy 100

Strategy AR Technology Trends 100