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Sony Just Invested $250 Million in Epic Games, Here’s What it Could Mean for VR and Beyond

Road to VR

Sony Corporation announced today that it will invest $250 million in Epic Games, the company well known for its hit game Fortnite and the Unreal Engine game engine that powers it. There’s no better example of this than the revolutionary entertainment experience, Fortnite. Going Beyond Gaming.

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Sony Announces ‘Smurfs’ Mixed Reality HoloLens Game

VRScout

The latest Smurfs film gets it’s own mixed reality children’s game for Microsoft’s HoloLens. Sony’s latest edition to the Smurf reboot anthology, Smurfs: The Lost Village hits theaters today once again bringing the iconic 80’s characters back from the dead much to the delight of children and nostalgic adults everywhere.

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Big News from XR Awards, Microsoft, Meta, and Sony

XR Today - Big XR News tag

New updates to Microsoft Mesh allows remote workers to add immersive experiences to private previews on the platform. Moreover, the update is part of Microsoft’s push to optimise its products with immersive features to combat modern challenges like Zoom fatigue and dial-in hurdles.

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Sony Acquires Beyond Sports to Expand Metaverse Solutions

XR Today - Mixed Reality tag

Japanese electronics giant Sony recently bought out Beyond Sports, allowing the former to build massive metaverse content for sporting events. Beyond Sports develops real-world data for 3D animations, and its technologies will seamlessly integrate with Sony’s growing portfolio of immersive solutions. it announced this week.

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Top XR Vendors Majoring in Art and Entertainment in 2022

XR Today - Augmented Reality tag

Like virtually all sectors, the art and entertainment industry has been exposed to significant pressure in recent years. With lockdowns and pandemics changing the way people seek out entertainment and inspiration, companies have been left searching for new ways to engage their audience.

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The 2022 Auggie Awards

ARPost

Best Art or Film. Sony Electronics Head of Business Development, Thaisa Yamamura, presented the Auggie Award for Best Art or Film. Yamamura also presented the winner with a Sony Spatial Reality Display, a “glasses-free 3D display that will improve their workflow.” Best Location-Based Entertainment. Best Use of AI.

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CAA Hires Joanna Popper as Chief Metaverse Officer

XR Today - Mixed Reality tag

The former Hewlett Packard executive aims to expand the CAA’s portfolio of emerging technologies, including virtual, augmented, and mixed reality (VR/AR/MR), blockchain, and non-fungible tokens (NFTs), among others, for some of the largest filming, advertising, and television studios. Variety (@Variety) August 4, 2022.

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