XR Today - Virtual Reality

MARCH 20, 2023

Today’s businesses are leveraging VR for everything from training and education to collaboration, product development, and even customer service. Increasingly, companies will search for designers versed in metaverse and virtual reality technologies to help them construct their own immersive worlds.

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XR Today - Virtual Reality

NOVEMBER 14, 2022

Covering all forms of immersive tech, from virtual to augmented, and mixed reality, XR is a key component in how the relationship between humans and computers is evolving. However, to reproduce immersive images and experience in these headsets and devices, XR solutions also need to be able to rapidly access and process huge amounts of data.

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XR Today - Mixed Reality tag

MAY 9, 2023

It’s impossible to deny the impact of immersive technology on today’s content landscape. NVIDIA One of the best-known companies in the graphics landscape, NVIDIA has been heavily investing in its metaverse and XR content creation strategy. Canon Canon is another major company investing in the democratisation of immersive content.

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ARPost

JULY 23, 2021

The COVID-19 pandemic has shown us how important immersive and interactive apps and games are in our everyday life. Immersive games and apps and 3D videos have opened a new world for emotionally exhausted people staying at home 24/7. XR Events in 2021 – Celebrating the Industry that Made Lockdown Bearable.

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XR Today - Virtual Reality

NOVEMBER 14, 2023

The news comes as the Bilbao, Spain-based company sponsors the Unity Unite 2023 Summit and aims to showcase its Virtual Reality-as-a-Service (VRaaS) platform, VIROO. The comprehensive suite of solutions allows businesses to engage with immersive training services complete with hardware, software, and solutions.

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Peter Graham

NOVEMBER 13, 2019

After playing hours and hours of virtual reality (VR) content have you ever wanted to make your own immersive videogame? While it might seem daunting, Oculus and Unity want to make that process a little easier. Now you can’t just go in cold having never even looked at Unity (a game engine by the way).

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XR Today - Virtual Reality

OCTOBER 20, 2022

Adobe Substance 3D is a suite of powerful real-time 3D (RT3D) creation tools that enable developers to design Metaverse elements and isolated immersive content. Additionally, Adobe Acrobat for Quest provides a tailor-made immersive method to enhance document productivity workflows. An Extensive Library for Low-Barrier RT3D Design.

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XR Today - Mixed Reality tag

FEBRUARY 28, 2023

As Extended Reality (XR) technologies evolve and become increasingly popular, business leaders and developers must search for new ways to create and share immersive content. RT3D engines have emerged as one of the most valuable tools for designing immersive AR/MR/VR experiences.

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Road to VR

FEBRUARY 25, 2017

From healthcare, education, social, training, cinema, gaming, and more, VR has a lot of Killer Use-cases. Unity’s Tony Parisi weighs in on how we might come to find it. Today we hear from Tony Parisi, Head of VR & AR at Unity. SEE ALSO Unity Raises $181 Million Series C in Anticipation of VR/AR Growth.

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XR Today - Mixed Reality tag

DECEMBER 12, 2022

XR Today spoke to Amy Peck, Founder and Chief Executive of EndeavorXR about the top tech trends in 2023 on the sidelines of her keynote speech at the Immerse Global Summit (IGS) 2022 in Miami. EndeavorXR is a strategy and consulting firm for virtual and augmented reality (VR/AR) solutions and symbiotic frontier technologies.

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The Ghost Howls

DECEMBER 29, 2021

Prior to co-founding holoride, I was working in various fields such as product marketing, development, and strategy at the German car manufacturer Audi. Now and then our vision remains the same: change passenger entertainment experiences for good and substantially contribute to the growth of immersive technologies. What is it?

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

We’ve already begun to see galleries and museums creating their own augmented reality and virtual reality experiences, designed to educate and enlighten people anywhere. Meta’s Oculus team have already partnered with leading companies like Sony Music to give fans an immersive way to explore music videos and unique content.

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XR Today - Mixed Reality tag

NOVEMBER 23, 2022

As Extended Reality technologies continue to evolve, becoming increasingly popular, business leaders, and developers are searching for new ways to create and share immersive content. Not only do these tools enhance the visuals available within immersive content, but they deliver better interactivity too.

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AR Insider

MAY 1, 2020

XR Talks is a series that features the best presentations and educational videos from the XR universe. Through all this, a question raised within spatial computing circles is how can immersive technology support remote knowledge workers? It includes embedded video, as well as narrative analysis and top takeaways.

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ARPost

FEBRUARY 27, 2023

Following that is a “Fireside Chat” with Unity CEO John Riccitiello. Any immersive technology is better when you experience it yourself instead of just seeing it on YouTube, but this is doubly true for haptics. We don’t yet know what will come of this year’s keynote but it’s being given by the company’s CEO Peggy Johnson.

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XR Today - Augmented Reality tag

OCTOBER 27, 2023

The incoming CEO is a veteran professional in operations, strategy, and marketing, and has a long track record of executing “transformational growth strategies in enterprise and industrial technologies,” Magic Leap noted. This is critical for facilitating interoperability and open standards for the enterprise. ”

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XR Today - Big XR News tag

MAY 16, 2022

Delta Reality is creating extended reality (XR) immersive experiences for global brands to accelerate virtual, augmented, and mixed reality (VR/AR/MR) adoption and assist firms in developing modern marketing strategies. event this March, hosted by its Immerse Global Summit division. million and $2.3 million, respectively.

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The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). The fun thing is that since it is a publication very focused on the Chinese market, outside China almost no one knows them.

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ARPost

JUNE 2, 2023

A new maps SDK compatible with Unity is also coming to 8th Wall. XR’s Inflection Point The panel discussion “How Immersive Storytelling Can Deepen Human Understanding of Critical Issues” brought together Unity CEO John Riccitiello, journalist Ashlan Cousteau, and TRIPP CEO and co-founder Nanea Reeves.

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XR Today - Mixed Reality tag

JULY 17, 2023

Siemens has begun launching its massive investment strategy for the industrial metaverse, it was revealed last week. With the €2 billion investment, Siemens and its partners will develop innovation labs, education centres, manufacturing, and other verticals for Industry 4.0. The story continues!

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AR Insider

JULY 24, 2020

XR Talks is a series that features the best presentations and educational videos from the XR universe. For a full library of indexed and educational media, subscribe to ARtillery PRO. To make sense of all of this, Shape Immersive ran a series of virtual events over the past few months. Speakers’ opinions are their own.

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The Ghost Howls

JANUARY 27, 2020

And this may be the reason for the removal: from my experience as a consultant, there is still space for 3DOF headsets in 2020 (for marketing, education, etc…), so there are companies interested in buying big batches of 3DOF viewers. Unity changes how it handles XR Plugins. More info (GDC Survey) More info (ISFE and Ipsos Survey).

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Hypergrid Business

MARCH 12, 2018

Previously, the Unity-based social virtual world was only available for desktop clients. Now, users who own an Oculus Rift, HTC Vive, or a Windows Mixed Reality headset can explore the platform in immersive virtual reality. Instead, creators need to use the Unity 3D interface, which has a steeper learning curve.

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XR Today - VR Headsets tag

OCTOBER 31, 2023

AWE 2023 achieved this by inviting an esteemed lineup of XR firms, thought leaders, and end users, uniting the immersive technology industry at the event’s Vienna, Austria location. Before deploying a workplace immersive solution, an IT team must ensure various workplace considerations that may create hurdles and pain points.

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XR Today - Mixed Reality tag

MAY 3, 2023

Moreover, many industry innovators leveraged this remote environment to introduce new immersive Metaverse platforms as remote communication solutions became more mainstream and sophisticated. The WEF found that 75 percent of businesses may adopt eCommerce tools, and 81 per cent will adopt education and workforce-ready digital technologies.

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The Ghost Howls

APRIL 26, 2021

As always, they’re doing a great job not only with the product but also with the communication strategy. Before leaving you to the best news of the week, I would like to highlight two notable things about my work: My crazy trolling game “The Unity Cube” has been featured in a video by Upload VR!

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AIXR

MAY 5, 2023

Simply put, a metaverse is a shared, immersive, persistent, 3D virtual space in which users can interact with a computer-generated environment and other users. It can be used for a wide range of purposes, from gaming and entertainment to education and training. First, let’s define what we mean by a metaverse. It’s what makes them move.

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AR Insider

MAY 6, 2020

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. Virtual humans are getting more and more real.

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XR Today - Mixed Reality tag

DECEMBER 14, 2022

The Immerse Global Summit (IGS) 2022 took place in Miami 5 to 7 December, and concluded its final days in the sunny backdrop of Miami Beach’s historic Fontainebleu Hotel. Allen discussed the benefits of immersive learning platforms, citing a company study on the return on investment (ROI) for clients via VR training.

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The Ghost Howls

APRIL 27, 2020

We’re looking for a Unity dev for a freelance gig lasting 1–2 months, ideally from Italy or a nearby country (for easier management). It is in Italian, but basically it says that we’re looking for a Unity dev with preferred experience with VR and/or multiplayer games. Unity Reflect its a great XR tool for enterprise customers.

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The Ghost Howls

OCTOBER 31, 2018

He has joined Rony Abovitz at Magic Leap and now he’s there, trying to build the MagicVerse as the SVP of Creative Strategy of the Florida company. Douglas was not only focused on movies but on immersive media, in creating the future of cinema and he invented a lot in this sense (like the Imax format).

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XR Today - Augmented Reality tag

FEBRUARY 5, 2024

To explore the growing AR smartglasses market, XR Today gathered four leading industry minds representing AR hardware and software providers providing immersive solutions to a diverse range of end-users. Two areas where we see great potential with AR glasses are cultural tourism and education.

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VRScout

JUNE 10, 2016

This latest acquisition is another piece in a secretive strategy: over the past few years Snapchat has quietly acquired a couple of other potentially augmented reality-related companies as well as talent. The Seebright SDK also supports Unity and Unreal engines and is compatible with both iOS and Android.

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The Ghost Howls

JUNE 24, 2021

Don’t misunderstand me: they are nice to have, because when you look straight in front of you, you don’t clearly see your periphery, and the fact that you can at least have the perception of something is coo l and increases the immersion. Notwithstanding this, the audio is very immersive. I loved it.

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XROM

JULY 18, 2021

VeeR acquires, produces, and distributes best-in-class immersive stories and light-weight interactive experiences. He heads the institute’s efforts to evangelize its education by incorporating emerging technologies & platforms, through development labs setup in partnership with global technology giants. web, and mobile.

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UploadVR Between Realities podcast

DECEMBER 19, 2016

“ Monzo VR brings together the strategy of creation with the joys of design and painting to build your own Virtual Models,” Madfinger Games explain in a press release. The experience is absolutely unique and immersive. Everything is so perfectly designed with the best possible graphics for the Unity engine.

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XR for Business Podcast

JUNE 18, 2019

Extended Reality evangelist Rori DuBoff from Accenture joins us to advise the businesses of today how not to miss the same boat, and shares strategies on staying ahead of the curve. As a virtual, augmented, and mixed reality evangelist, Rori advises companies on strategy and marketing opportunities for brand and business transformation.

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