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Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017. If Microsoft goes in half-cocked, maybe.

Strategy 304
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The XR Week Peek (2021.03.22): Sony reveals PSVR2 controllers, FRL shows the wristband of the future, and more!

The Ghost Howls

Image by Sony Interactive Entertainment). Sony unveils the new controllers of the PSVR2. Sony promises amazing haptic sensations on the controllers, that should be able to provide “impactful, textured, and nuanced” sensations. Image by Microsoft). Top news of the week. It will so have inside-out tracking.

Sony 421
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The XR Week Peek (2023.03.20): Meta to perform new layoffs, Google Glass to shut down, and more!

The Ghost Howls

Many magazines wrote that Meta is abandoning the “metaverse”, but actually, the famed M-word appeared two times in the statement that Mark provided his employees about the new course of the company. First of all, Sony CFO Hiroki Totoki has said that he thinks that PSVR 2 may sell more than the 5–6 million units that the original PSVR sold.

Google 415
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The XR Week Peek (2021.03.08): Microsoft launches Mesh, HTC and Pico tease new hardware, and more!

The Ghost Howls

Microsoft announces Mesh, an XR collaboration platform. Alex Kipman promised us a Microsoft Ignite conference with an amazing level of immersion , and he kept his word. But since Microsoft owns one of those studios (and using it costs around $100K/day if I remember well!), You are all fantastic! Here you are my flower for you!

Microsoft 497
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The XR Week Peek (2023.05.30): Quest 3 preview, XR journalists invited to WWDC, and more!

The Ghost Howls

Of course, I’m also a bit envious (I’ve not been invited), but I’m mostly happy for them and I can’t wait to read their impressions about the headset. But it has been good anyway and it shows the commitment by Sony to constantly investing to have high-quality games for its PSVR 2 headset, which is very good.

Apple 382
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Microsoft Preparing VR Capable Xbox One for Use with Oculus Rift, Reports Suggest

Road to VR

Microsoft may be preparing a new, much more powerful version of their Xbox One games console codenamed ‘Scorpio’ to power the Oculus Rift some reports are suggesting. See Also: GDC 2014: Sony Announce ‘Project Morpheus’ PS4 VR Headset. See Also: PlayStation VR: What You Do and Don’t Get in the Box.

Microsoft 122
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Report: NVIDIA Forms Custom Chip Unit for Cloud Computing and More

Anand Tech

According to Reuters , NVIDIA has initiated discussions with leading tech companies, including Amazon, Meta, Microsoft, Google, and OpenAI, to investigate the potential for developing custom chips. This strategy enables them to cut costs as well as tailor capabilities and power consumption of their hardware to their particular needs.