AR Insider

JULY 8, 2021

Specifically, revenue continues to gain momentum in mobile AR categories like advertising, commerce, and enterprise productivity. To quantify those markets today and projected forward, ARtillery’s Intelligence’s latest revenue forecast does a deep dive on mobile AR. Mobile AR Global Revenue Forecast, 2020-2025.

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AR Case Study Software Google 287

AR Insider

NOVEMBER 13, 2019

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. So we’ve examined the three biggest revenue categories for consumer-based mobile AR. But since smartphone-based AR provides greater scale today, we’re focusing this analysis on software-based models in consumer mobile AR.

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AR Data Tools Survey 305

ARPost

MARCH 7, 2023

However, despite some new categories, the overall category list was shorter this year as a number of previous awards were combined. That includes some new categories reflecting the advancement of immersive technology even over the last few months. The third Annual Polys WebXR Awards took place this weekend.

Immersion 440

Immersion AR Entertainment Groups 440

Road to VR

NOVEMBER 5, 2021

This category is undoubtedly a bid to get developers interested in building novel usecases for the company’s upcoming Project Cambria mixed reality headset , which will put a heavy focus on hand tracking and passthrough AR interactions in addition to VR. Strategic Impact in / on Product Category (as determined by Judges).

Tools 363

Tools AR Hand tracking Immersion 363

ARVR

AUGUST 29, 2022

The latest such exercise zeroes in on mobile AR revenues. At a high level, global mobile AR revenue is projected to grow from $12.45 This sum consists of mobile AR consumer and enterprise spending and their revenue subsegments. This is one of mobile AR’s top revenue categories. billion in 2021 to $36.26

AR 147

AR Exercises Virtual Reality Google 147

Road to VR

MARCH 6, 2023

” According to a recent Washington Post interview with TM Roh, the president and head of Samsung’s mobile experience business, an upcoming Samsung XR device is “getting there, but we’re not too far away.”

Samsung 336

Samsung AR United States Washington 336

AR Insider

JULY 9, 2020

Among the topics: How is mobile AR resonating with everyday consumers? And for those who aren’t interested in mobile AR… why not? Given that Apple and Google’s AR developer kits (ARkit and ARCore) have democratized mobile AR, their apps scored high in terms of usage. These are AR experiences delivered in the mobile browser.

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AR Survey Data Trends 271

Charlie Fink

NOVEMBER 30, 2023

The biggest, brightest, and most expensive of a new category of mobile phone accessories.

Technology 106

Technology 106

AR Insider

MARCH 18, 2021

One such exercise zeroes in on mobile AR revenues. At a high level, global mobile AR revenue is projected to grow from U.S. This sum consists of mobile AR consumer and enterprise spending and their revenue subsegments. This spending category is projected to grow from $290 million in 2019 to $3.5 billion in 2019 to U.S. $21

AR 233

AR Software Exercises Unity 233

ARVR

JANUARY 2, 2023

The latest such exercise zeroes in on mobile AR revenues. At a high level, global mobile AR revenue is projected to grow from $12.45 This sum consists of mobile AR consumer and enterprise spending and their revenue subsegments. How much is spent on apps and in-app purchases that involve mobile AR? billion in 2021 to $36.26

AR 282

AR Exercises Data Virtual Reality 282

ARPost

NOVEMBER 28, 2022

.” That might really be the case, as several innovations for example in the fields of displays, processors, batteries, sensors, miniaturization, and manufacturing technology will still have to be mastered before metaverse becomes a seamless part of our everyday lives in a way similar to our use of mobile phones and Internet.

Finland 390

Finland Trends Architecture Examples 390

ARVR

JUNE 1, 2022

Adults Have Used Augmented Reality New data from Thrive Analytics and ARtillery Intelligence uncovers who’s using mobile AR apps, how often, and in what categories. adults have used mobile augmented reality (AR) at least once. The top mobile AR app category today is gaming, followed by social.

AR 147

AR Survey Augmented Reality Virtual Reality 147

AR Insider

FEBRUARY 4, 2020

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. So we’ve determined the three biggest revenue categories for consumer-based mobile AR. In fact, ARtillery Intelligence’s 2019 predictions projected building blocks as a breakout AR category. Image source: 8th Wall.

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AR Tools Retail Examples 322

AR Insider

JUNE 10, 2020

Highlights include the fact that 26 percent of consumers have used mobile augmented reality (AR). More importantly, they’re using it often: almost half of respondents use mobile AR at least weekly. The top mobile AR app category today is gaming, followed by social.

AR 257

AR Survey Virtual Reality Data 257

VRScout

JULY 20, 2021

Meanwhile, two in five US shoppers expect AR to be part of the shopping experience in the following categories: clothes, beauty, furniture, luxury, and cars. An article published by outboxdesign.com shows that 40% of all eCommerce purchases made during the 2018 holiday season were made on a mobile device.

AR 545

AR Technology Tools Data 545

AR Insider

AUGUST 10, 2021

T here’s growing sentiment in the mobile AR world that apps aren’t the optimal vessel. 90 percent of mobile users’ time is spent in apps versus the browser. In short, it delivers AR experiences through the mobile browser. Because it’s browser-based, it has broader compatibility with mobile hardware. What is web AR?

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AR Case Study Survey Study 322

Road to VR

MARCH 21, 2022

Qualcomm, the company known for its mobile Snapdragon processors for smartphones and XR headsets, announced a new Metaverse Fund. As you’d imagine, the chipmaker is positioning itself deeper into both XR hardware and software creation to better integrate its next generation of Snapdragon processors into the emerging product category.

Augmented Reality 238

Augmented Reality AR Hardware Software 238

ARVR

JULY 22, 2022

The latest such exercise zeroes in on mobile AR revenues. At a high level, global mobile AR revenue is projected to grow from $12.45 This sum consists of mobile AR consumer and enterprise spending and their revenue subsegments. How much is spent on apps and in-app purchases that involve mobile AR? billion in 2021 to $36.26

AR 263

AR Exercises Data Virtual Reality 263

EON Reality

DECEMBER 26, 2023

Expansive Course Offerings: The marketplace will feature 800 courses across various educational categories, including University, TVET, Community College, and K-12, all accessible via the Master Cloud Excel under the ‘Product daily’ category.

Education 172

Education Simulation Course Augmented Reality 172

ARPost

JUNE 16, 2022

And, they’ve increasingly been going mobile with cloud services that allow gamers to access their game library on different devices, including mobile devices. (I The main categories are At-Home Fitness, Art, Games, Screen 2.0, Steam has been making games – including AAA titles – more available to people for a while.

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AR Hardware Gaming Strategy 326

AR Insider

FEBRUARY 19, 2021

This moving target is the case for all kinds of immersive experiences but it’s most evident in gaming, given the category’s early popularity (especially in VR). The game parlays lovable IP into a narrative-driven game that’s part Job Simulator , part adventure game, and part category unto itself.

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AR Gaming Hardware Simulation 273

ARPost

JUNE 8, 2022

There are 15 main Auggie categories that go through public nomination and voting. Voting narrows each category down to five finalists, with the winner from the finalists being selected by a panel of judges. Zappar won this category for the ZapWorks WebAR platform. The finalists in this category are just mind-blowing.”.

Magic Leap 429

Magic Leap Tools Entertainment Conference 429

ARVR

SEPTEMBER 24, 2021

The latest such exercise zeroes in on mobile AR revenues. At a high level, global mobile AR revenue is projected to grow from $6.87 This sum consists of mobile AR consumer and enterprise spending and their revenue subsegments. Drilling down, our latest Behind the Numbers installment looks at mobile AR enabling tech.

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AR Trends Augmented Reality Software 130

AR Insider

DECEMBER 18, 2020

For these reasons, AR Insider’s research arm ARtillery Intelligence has begun to separate its major market-sizing endeavors into three main pillars: mobile AR , headworn AR , and VR. Starting with mobile AR, ARtillery projects it to grow from $3.98 A less-sexy but promising revenue category is AR tool builders and enablers.

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AR Wearables Hardware Apple 243

ARPost

JULY 22, 2021

The finalists are: Arthur , an enterprise-first remote presence platform that recently rolled out some major updates – an important move in a crowded category. This experience is also nominated in the VR Marketing of the Year category. Emperia was nominated in this category last year as well, but lost out to Klip VR.

Training 413

Training Virtual Reality Healthcare Education 413

Road to VR

JUNE 2, 2022

million funding round which it says will be used to expand so it can meet growing global demand for mental wellbeing apps accessible through AR, VR and mobile platforms. “Beyond a great product that is already a leader in its category, there was a lot to like about what Nanea and the TRIPP team have built.

Amazon 258

Amazon Los Angeles Exercises HTC 258

AR Insider

MARCH 26, 2021

Yet with mobile AR, it’s born on a device where apps rule. 90 percent of mobile users’ time is spent in apps versus the web. As background, Web AR resides within the mobile browser. To further breakdown apps versus mobile web dynamics, it should be noted that apps can have some advantages. Can AR break that cycle?

AR 359

AR Case Study Study Hardware 359

XR Today - Virtual Reality

OCTOBER 12, 2023

Moreover, Bevilacqua said that Cognitive3D works to solve client pain points across various categories, which is “dependent” on the type of content a developer or business is building. So, enterprise for us encompasses a few primary categories. So, data collection is in that particular category.

Training 143

Training Simulation Data Immersion 143

AR Insider

AUGUST 16, 2021

Panning back, our research arm ARtillery Intelligence projects aggregate mobile AR in-app-purchases (IAP) at $1.9 Mobile AR IAP is projected to reach $2.57 It’s rare for mobile games to sustain active play for several years, due to challenges in maintaining novelty and game mechanics. billion given its revenue growth pace.

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Data Survey AR Architecture 283

AR Insider

MARCH 9, 2021

Picking up where we left off in the last installment in this series, another high-performing mobile AR category is location-based gaming. But rather than attribute the category in general, credit is more-accurately owed to its market-share leader, Pokémon Go. Beyond AR, the model drives $70 billion annually in mobile gaming.

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AR Trends Survey Industry 245

ARPost

NOVEMBER 19, 2019

The VR Awards recognize innovations in VR technology through twelve categories. The original Oculus Rift won the first VR Headset of the Year Award (not its own category this year) in 2017. The only other headset in the category was HP’s Reverb. As a result, it does make sense that AIXR has a category for VR Marketing.

Healthcare 299

Healthcare Automotive Filming Entertainment 299

ARPost

SEPTEMBER 30, 2021

This winter at the Mobile World Congress, the company made a slew of new announcements with the big attractions being an enterprise model and the expansion to the US and European markets. While we have yet to see headsets in the US, they are available in Germany and Spain through partnerships with Vodafone and T-Mobile.

AR 387

AR Apple Spain Hardware 387

Road to VR

APRIL 20, 2022

Not only does the studio say the gameplay is expanding further into the adventure genre over just puzzling, but it also claims it will deliver the “best graphics on mobile VR to date.” To that end the studio is throwing down the gauntlet, saying it plans to deliver the “best graphics on mobile VR to date.”

Hardware 335

Hardware Gaming Immersion Tools 335

XR Today - Mixed Reality tag

AUGUST 2, 2022

MTV has become one of the first mainstream television channels to launch a “Best Metaverse Performance” category for its annual Video Music Awards show, it wrote in a press release last week. The company said it kicked off the category to recognise artists increasingly entering the virtual space.

Motion Capture 145

Motion Capture Filming Industry Video 145

ARPost

NOVEMBER 6, 2020

It contains detailed best practices for all the categories of disabilities. The new accessibility guideline contains recommendations for five categories: General accessibility; Visual accessibility; Auditory disabilities; Mobility disabilities; Cognitive disabilities. Mobility Disabilities. General Guidelines.

Software 319

Software Groups Controllers Immersion 319

AR Insider

AUGUST 28, 2019

For example, consumer AR is a big category, growing to $7.9 The category is currently dominated by mobile AR in-app purchases such as Pokemon Go, which brought in $800 million last year and $2.65 Enterprise AR is another big category, which is projected to grow to $19.5 hardware & software. billion by 2023.

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AR Hardware Trends Course 200

ARPost

NOVEMBER 16, 2020

Competition in the category came from last year’s category winners at Oculus , as well as Varjo and others. Unfortunately, with fewer of us experiencing VR out-of-the-home this year, the Out of Home VR Entertainment of the Year Award category might have been a little hobbled this time around. VR Game of the Year.

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Virtual Reality Healthcare Training Education 433