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Augmented Reality Revives 300-Year-Old Boston Bookstore

VRScout

A bookstore in Boston celebrated its 300th birthday with an augmented reality makeover. Historic Boston Incorporated (HBI) debuted an AR app last week that overlays 3D virtual signs dating back to 1850 on the historic Old Corner Bookstore. It’s not yet on the Google Play store — but you can download its SDK from HBI.

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MLB Expands VR Content With Original 360 Video Series

VRScout

The association has already partnered with Google to create the MLB At Bat VR experience for the Daydream platform earlier this year, as well as the MLB Homerun Derby VR game. And these are just the subjects of the first four episodes, with more videos featuring other players planned to release during key moments of the MLB season. “We

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David Jiang (VITURE) on the Four Factors Leading to AR Glasses Adoption

The AR Show

David Jiang is the CEO and founder of VITURE, a company creating a smartglasses solution for video gaming and streaming content. David joined Google in the early years of their work on Google Glass and went on to become the Chief Designer and Head of AR for AI company, Rokid.

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How Virtual and Augmented Reality Are Advancing Pediatric Care

ARPost

Around 200,000+ hospitals have implemented their VR solutions, including Boston Children’s Hospital and Cedars-Sinai. Meanwhile, kids equipped with Google Glass can explore Brain Power’s suite of AR-based apps to practice social-emotional skills that will strengthen their self-reliance. Source: Brain Power Facebook page.

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Daydream And MLB Launch Documentary Style VR Series On The Verge

UploadVR Between Realities podcast

Athletic leagues have regularly utilized 360-degree video to give fans that can’t attend events in person a way to get a similar feeling from the comfort of their own homes. The four available episodes of On The Verge can be seen on YouTube but can also be viewed on the MLB.com At Bat app on Google Daydream.

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The NBA and TNT Partner With Intel For Biggest VR Push Yet

VRScout

Thursday, March 8 – Boston @ Minnesota. Tuesday, April 10 – Boston @ Washington. It’s currently available for Samsung Gear VR, Google Daydream, Oculus , and Google Play. Thursday, March 1 – Philadelphia @ Cleveland. Thursday, March 20 – Houston @ Portland.

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How Can Brands Jumpstart Sales with AR? Part II

AR Insider

But with AR, dwell times are 75 seconds (4x that of mobile video). This can be valuable in optimizing campaigns through targeted advertising, and “retargeting” services like Facebook Pixel, Google Ads, landing pages, or wish lists. Brands online typically have three to seven seconds to convert consumers. Caveat Emptor.

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