AR Insider

SEPTEMBER 9, 2020

But with AR, dwell times are 75 seconds (4x that of mobile video). This can be valuable in optimizing campaigns through targeted advertising, and “retargeting” services like Facebook Pixel, Google Ads, landing pages, or wish lists. Brands online typically have three to seven seconds to convert consumers. Caveat Emptor.

AR 225

AR Retail Boston Study 225

AR Insider

MAY 6, 2020

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. The Evolution of Brand Ambassadors.

AR 381

AR Examples Data Head Mounted Display 381

XR for Business Podcast

JUNE 18, 2019

You have video that you’re doing; maybe think about how 360 video could enhance the experience, or bring it a step further. Alan: So, I think Google’s leading. As soon as it’s synchronized with my Google Maps, which… actually, it could be right now. Start understanding those incremental changes.

Strategy 78

Strategy Augmented Reality Machine Learning AR 78

XR for Business Podcast

JUNE 18, 2019

You have video that you’re doing; maybe think about how 360 video could enhance the experience, or bring it a step further. Alan: So, I think Google’s leading. As soon as it’s synchronized with my Google Maps, which… actually, it could be right now. Start understanding those incremental changes.

Strategy 78

Strategy Augmented Reality Machine Learning AR 78

XR for Business Podcast

NOVEMBER 18, 2019

So PTC is a billion-dollar plus software company headquartered in Boston, Massachusetts. If you show up to a– pick your favorite large industrial customer and you show up with a great computer vision SDK and Unity and you say, “listen, we can go build anything.” We know a little bit about how Google thinks about this.

Augmented Reality 78

Augmented Reality Industry AR Technology 78

XR for Business Podcast

NOVEMBER 18, 2019

So PTC is a billion-dollar plus software company headquartered in Boston, Massachusetts. If you show up to a– pick your favorite large industrial customer and you show up with a great computer vision SDK and Unity and you say, “listen, we can go build anything.” We know a little bit about how Google thinks about this.

Augmented Reality 78

Augmented Reality Industry AR Technology 78

XR for Business Podcast

NOVEMBER 18, 2019

So PTC is a billion-dollar plus software company headquartered in Boston, Massachusetts. If you show up to a-- pick your favorite large industrial customer and you show up with a great computer vision SDK and Unity and you say, "listen, we can go build anything." We know a little bit about how Google thinks about this.

Augmented Reality 60

Augmented Reality AR Industry Technology 60