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Book Review and Author Interviews on “The Augmented Workforce”

ARPost

The Augmented Workforce: How Artificial Intelligence, Augmented Reality and 5G Will Impact Every Dollar You Make is the new book by authors Cathy Hackl and John Buzzell. To take you inside the cover, we read the book and were invited to interview the authors on their process and the book’s early reception. “A Cathy Hackl. “A

Industry 422
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Book Review: Mark Pesce’s “Augmented Reality: Unboxing Tech’s Next Big Thing”

ARPost

Mark Pesce’s book Augmented Reality: Unboxing Tech’s Next Big Thing comes to shelves in January, but Polity Books put an advance copy in our hands at ARPost. The book takes a long look at augmented reality’s past in an attempt to warn us about its potential future. See Also: Must Read AR/VR Books in 2020.

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The “War of Words” Taking Place in XR Technology

ARPost

The title of this article uses the term “XR technology,” but, what is “XR”? XR technology is exceedingly complicated. The two worked together with other contributors on what is likely the most complete XR technology taxonomy on the web. The same thing started to play out on the XR technology terminology landscape.

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Niantic: “AR is a Technology, Not an Application”

AR Insider

AR should be used as a tool in a toolbox… not an endpoint or a product in itself. We all need to remember that AR is a technology, not an application. The lesson to other AR players is to know consumer desires and pain points; and how the technology can address those. It’s about figuring out what is different about AR. “The

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Book Review: Experience on Demand

Tech Trends VR

It’s only a matter of time before technologies such as Virtual and Augmented Reality will transform the way we interact with digital content Click To Tweet. Virtual Reality is an exciting technology with interesting applications that people are happy to try out - but not yet willing to embrace fully Click To Tweet. VR engulfs us.

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Engaging Audiences With Immersive Technology

Tech Trends VR

There is $750,000 in funding on offer by the Knight Foundation for ideas that demonstrate the ability of immersive technologies such as VR and AR to strengthen audience engagement Click To Tweet. We strongly believe that immersive technology can enhance the ability for richer experiences, deeper storytelling, and broader engagement.”.

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An Overview of the VRARA’s VR/AR Global Summit on XR Technology

ARPost

This second virtual VR/AR Global Summit attracted thousands of XR technology enthusiasts as well, according to the VR/AR Association. The three-day event featured over 150 talks and sessions given by hundreds of XR technology experts and professionals. XR Technology in the Time of Coronavirus. A Watch Call From Lenovo.