ARPost

JULY 26, 2023

TAITO and Google partnered with global production and innovation studio UNIT9 to transform Space Invaders into an immersive AR game in honor of its 45th anniversary. New music and sound effects were also added for a more exhilarating and immersive experience. It means that the AR game adapts to the player’s real-life surroundings.

AR 275

AR Gaming Google Unity 275

VRScout

AUGUST 3, 2017

The Lord of the Rings auteur is using Apple’s ARkit to unlock new levels of storytelling immersion in augmented reality. The 1:30 minute demo apparently operates on a specialized version of ARKit that runs a plugin, which easily integrates the software into Unreal Engine 4.

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AR Augmented Reality New Zealand Motion Capture 417

ARPost

MARCH 23, 2023

Attendees from around the globe also got the chance to immerse themselves for a couple of days in the fantastical world of the SXSW XR Experience. SXSW 2023 was especially exciting for those interested in virtual and augmented reality. Attendees were also treated to other immersive and engaging virtual music experiences.

Technology 372

Technology Austin Augmented Reality Texas 372

XR Today - Augmented Reality tag

MARCH 28, 2024

Use Case: Arsenal FC The immersive virtual meeting platform Jugo collaborated with Arsenal FC recently to improve the football club’s engagement with its global fan base of 600 million. Alongside its Unreal Engine, Jugo has integrated Maxine’s AI Green Screen feature into its digital virtual event platform. Arsenal F.C.

Augmented Reality 98

Augmented Reality Video Unreal Immersion 98

XR Today - Virtual Reality

MARCH 27, 2023

RealWear Exploring various aspects of the immersive technology landscape, RealWear produces sensors, apps, and hardware for the XR space. The company’s XR portfolio covers everything from augmented reality smart glasses to a cloud-based platform for digital workflow creation.

Virtual Reality 224

Virtual Reality Tools Software Hardware 224

ARPost

FEBRUARY 6, 2023

See Also: Redefining the Future of Location-Based Entertainment With HTC VIVE Focus 3 and The Park Playground “Virtual reality is often perceived as being limited to the world of gaming. Although gaming is certainly a great use case and example of what immersive VR experiences can deliver, the possibilities are endless,” said Vindevogel.

Virtual Reality 400

Virtual Reality Unreal Technology Tools 400

XR Today - Virtual Reality

JANUARY 1, 2024

Here are some of the VR vendors making waves in the industry as of 2024: RealWear Meta Apple Goertek Pimax Pico HP HTC Vive Samsung Varjo Lenovo Valve Index Vrgineers RealWear Exploring various aspects of the immersive technology landscape, RealWear produces sensors, apps, and hardware for the XR space.

Virtual Reality 130

Virtual Reality Samsung Tools Apple 130

ARVR

MAY 10, 2021

a Starter Pack (Dipping your toes into the world of AR development, with a little VR overlap by default) by Alexis Zerafa Are you interested in augmented reality development? 3D computer animation, modeling, simulation, and rendering software?— ?Maya 3D computer animation, modeling, simulation, and rendering software?—?

Augmented Reality 130

Augmented Reality Unreal AR Tools 130

XR Today - Virtual Reality

MAY 4, 2023

Whether an end-user is operating from an industrial, manufacturing or office workspace, XR hardware and software could present opportunities to enhance a worker’s experience. One is “design visualisation,” the ability to take digital content and reproduce it in an immersive environment.

Training 215

Training Software Immersion Technology 215

XR Today - Augmented Reality tag

JULY 18, 2023

Historically, the way in which brands and marketing teams connect with audiences relies heavily on emerging technology, from the Internet to immersive solutions. Many brands leverage AR today to promote products to customers using interactive branded immersive content for smartphone applications like Instagram.

AR 60

AR Unreal Education Unity 60

XR Today - Mixed Reality tag

FEBRUARY 28, 2023

As real-time 3D (RT3D) production becomes commonplace alongside the rise of extended reality (XR) services, solutions to accelerate and democratise the production of RT3D assets are starting to increase. RT3D engines such as Unity and Unreal significantly streamline XR production pipelines with easy-to-use tools.

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Unreal Tools Real Estate Construction 90

ARPost

JANUARY 16, 2023

Arcturus , volumetric video editing and streaming tools provider, has been at the forefront of virtual production, revolutionizing immersive content experiences across a vast range of verticals. Support for upgrades for OMS playback on Unreal Engine 5 is expected to roll out soon. Framing the Future of Video.

Video 400

Video Tools Unity Unreal 400

TechCrunch VR

NOVEMBER 9, 2021

Qualcomm today launched a new developer platform for building head-worn augmented reality experiences: the Snapdragon Spaces XR Developer Platform. In 2014, we created new chips dedicated to virtual reality and augmented reality — and we are here for the long run. Deutsche Telekom and T-Mobile U.S.

AR 100

AR Augmented Reality Hand tracking Unity 100

The Ghost Howls

AUGUST 14, 2023

More info Immersed VISOR to support hand tracking and eye tracking It seems that Immersed truly wants to compete with Apple with its VISOR headset. It’s amazing to see that it is possible to solve many visual problems of current XR headsets via software. Almalence plans to license this technology to headsets manufacturers.

Samsung 265

Samsung Machine Learning Australia Eye Tracking 265

XR Today - Augmented Reality tag

MAY 11, 2023

Additionally, people can develop augmented reality (AR) experiences with the platform’s 3D viewing function. According to the tech giant, gaming firms can develop real-world models for AR-based immersive experiences. City planners and construction firms can also plan their future developments with bespoke immersive maps.

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Unity Google AR Magic Leap 102

XR Today - Mixed Reality tag

SEPTEMBER 1, 2022

As real-time 3D (RT3D) production becomes commonplace alongside the rise of extended reality (XR) services, solutions to accelerate and democratise the production of RT3D assets are starting to increase. RT3D engines such as Adobe Substance, Unity, and Unreal significantly streamline XR production pipelines with easy-to-use tools.

Unreal 74

Unreal Real Estate Construction Tools 74

VRScout

DECEMBER 1, 2020

“We are especially excited by the introduction of depth awareness in the XR-3 through combined LiDAR and RGB video, enabling the most realistic mixed reality experiences ever seen. Varjo has pushed the boundaries of high-resolution mixed reality for professionals across various industries,” said AC Mahendran , Director, XR, Unity. “By

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Eye Tracking AR Unity Automotive 422

XR Today - Augmented Reality tag

FEBRUARY 15, 2023

Snap, one of the world’s top camera software firms, has revealed major updates to its augmented reality (AR) platform, Snap Lens. Snap Lens studio incorporated Ray Tracing for developers in April last year to boost immersion and realism for AR content. This year’s instalment is set to take place on 19 April.

Tools 72

Tools United Kingdom Machine Learning Unreal 72

XR Today - Mixed Reality tag

NOVEMBER 23, 2023

Taking place from 24 to 27 January, the second instalment of the festival will host several key immersive events linked to the music industry. Some of the topics linked to immersive technologies include ‘Music in Gaming and Virtual Realities,’ ‘Music’s Worth in the AI Era: Progress or Downfall’, and many others.

Industry 98

Industry Unreal Entertainment Immersion 98

XR Today - Augmented Reality tag

MAY 22, 2023

The technology field leverages immersive hardware and software stacks, enabling on-set professionals to project realistic virtual environments as backdrops with immersive visualizations viewable by a human’s and a camera’s eye. Unreal Engine] is a beast which is inherently a game engine, not a film production tool.

Sony 115

Sony Unreal Los Angeles Tools 115

XR Today - Augmented Reality tag

APRIL 14, 2023

The augmented reality (AR) gaming market has seen new contenders rise as technological platforms offer new possibilities for the sector. Qualcomm and the Snapdragon AR2 Platform The news comes after XR Today interviewed Vogelsang on the sidelines of the Immerse Global Summit 2022 Miami.

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Gaming Los Angeles Miami AR 92

XR Today - Mixed Reality tag

APRIL 26, 2023

Fortunately, extended reality can help. Giving companies a unique opportunity to immerse their customers in powerful, branded experiences, XR can help to enhance lead generation, increase conversions, and ensure retention.

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Unity Microsoft Augmented Reality Google 96

XR Today - Augmented Reality tag

NOVEMBER 20, 2023

Moreover, speaking on Xreal hardware, Jon Li added: We want to bring augmented reality to everybody, something everyone can afford. The research led to the PeopleLens device, which used Xreal Light hardware and Microsoft software to scan and identify individuals around a blind and say that person’s name aloud.

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Microsoft Apple AR Hardware 97

XR Today - Mixed Reality tag

JANUARY 22, 2024

Creating the most immersive XR experiences requires more than just the best visuals or spatial audio technologies. Eye and hand tracking technologies embedded into wearable devices, or delivered through external sensors, provide the feedback that applications need to optimize the immersive experience for each user.

Hand tracking 101

Hand tracking Wearables Eye Tracking Haptic 101

XR Today - Mixed Reality tag

APRIL 23, 2024

“We’re releasing Meta Horizon OS, our operating system that powers the Meta Quest virtual and mixed reality headsets,” noted Meta CEO Mark Zuckerberg , who also added: In every era of computing, there are always open and closed models. Horizon is also the immersive framework behind the firm’s Worlds metaverse platform.

Hardware 89

Hardware Magic Leap Apple Industry 89

XR Today - Augmented Reality tag

MAY 22, 2023

Augmented reality (AR) is becoming increasingly common in everyday life. We see evidence of augmented experiences on social media through 360-degree photos and videos. With this technology, we can all create and enjoy more immersive experiences. Endless smartphone apps now feature AR functionality.

Google 99

Google Unity AR Augmented Reality 99

VRScout

MARCH 3, 2020

.” With the exception of open-source software, this has been the motto for companies developing and building original ideas and content. Modding is the act of modifying hardware, software, or virtually anything else to perform a function not originally conceived or intended by the designer. Image Credit: Twitch Inc.).

AR 380

AR Industry Unreal Gaming 380

The Ghost Howls

FEBRUARY 15, 2021

And since our love is for immersive realities, let’s celebrate it with this roundup of the most interesting XR news of the week! Facebook keeps working to become a leader in immersive technologies. WebXR is the standard to provide augmented and virtual reality experiences on the web. Top news of the week.

Taiwan 355

Taiwan Apple Augmented Reality Machine Learning 355

XR Today - Virtual Reality

DECEMBER 22, 2022

The CEO of the leading virtual reality (VR) firm first caught the ire of the FTC when Meta attempted to purchase immersive fitness application developers Within for $440 million in 2021. ” Despite all the complaints I have about our software, millions of people are still getting value out of it. We have a good product.

Immersion 230

Immersion Tools Technology Virtual Reality 230

XR Today - Mixed Reality tag

MARCH 17, 2023

Most XR pioneers and early adopters want to continue leveraging the benefits of the tools they already use in more immersive environments. The Microsoft HoloLens solution already has many mixed reality partners, designing independent software, systems integration solutions and hardware to accompany the MR environment.

Magic Leap 88

Magic Leap Unity Microsoft Tools 88

XR Today - Mixed Reality tag

DECEMBER 15, 2022

Accessible VR avenues for consumers and enterprises allow a more comprehensive range of end-clients to access immersive technologies. Although VR hardware is growing at such a scale, immersive firms are doubling down on scaling extended reality (XR) developer talent pools to match the demand for VR software.

Virtual Reality 96

Virtual Reality Unity Education Immersion 96

ARVR

OCTOBER 29, 2021

In partnership with Nvidia, Microsoft, and Cesium, it offers a real-time 3D creation engine for producing immersive mapping and digital twins of real-world locations. So today’s metaverse-like fiefdoms we can point to as examples include MMOs Roblox and Fortnite, which is made using Epic Games’ Unreal Engine. ExpiCulture?—?Developing

AR 130

AR Gaming Unreal Real Estate 130

XR Today - Mixed Reality tag

MAY 9, 2023

It’s impossible to deny the impact of immersive technology on today’s content landscape. Unfortunately, while demand for immersive experiences is increasing, a severe skills shortage in the digital landscape is making it difficult for innovators to keep up. Zappar’s Zapwork’s platform provides a similar solution.

Unity 84

Unity Tools Education Unreal 84

XR Today - Mixed Reality tag

AUGUST 8, 2022

Attracting players all over the world to a new kind of immersive experience, XR allows game developers to connect with users on a different level. Already the, virtual reality in gaming market is expected to grow to a value of $53.44 XR has rapidly emerged as one of the most powerful new trends in the gaming landscape.

Gaming 83

Gaming Unity Augmented Reality Microsoft 83

TechCrunch VR

MARCH 1, 2022

Pico’s XR products will be powered by Qualcomm’s Snapdragon Spaces , the chipmaking giant’s developer program designed to make apps more ready for extended reality. ” It also includes handy developer kits for mainstream 3D engines, including Unity and Epic Games’ Unreal.

China 78

China Virtual Reality Augmented Reality Survey 78

Peter Graham

MARCH 14, 2020

Making any sort of virtual reality (VR) content isn’t a simple process, from a piece of art using Tilt Brush or Quill to an actual videogame and all the complicated elements that process involves. For those with the skills, STYLY can also be used with 3D software such as MAYA or Blender.

Augmented Reality 104

Augmented Reality Unreal Unity Virtual Reality 104

ARPost

JUNE 1, 2020

The Unreal Engine General Manager Marc Petit announced new tools on the Epic Online Services platform to help developers create scaling multiplayer experiences. Tom Emrich, VP of Product at 8th Wall, presented the award for Best Campaign to “ PORTAL ” an augmented reality shopping experience supported by Nreal. Announcements.

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Tools AR Healthcare Augmented Reality 301