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The XR Week Peek (2022.05.16): Meta teases Cambria, Google shows new AR features, and more!

The Ghost Howls

Image by Google). Google performs interesting AR news at I/O conference. At Google I/O, no executive of the company has talked about the M-word, but they have anyway showed interesting AR updates, which will be relevant for our future M-world. Another cool announcement has been the one of Immersive View for Google Maps.

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Top XR Vendors Majoring in Art and Entertainment in 2022

XR Today - Augmented Reality tag

Extended reality, in the form of AR, VR, and MR, has shown significant potential for this landscape. We’ve already begun to see galleries and museums creating their own augmented reality and virtual reality experiences, designed to educate and enlighten people anywhere.

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Adobe To Launch AR Features ‘As Fast As We Can,’ Exec Says

VRScout

On the other hand, VR cuts you off from your visual surroundings to completely immerse you in an app or film. Between 360 video, virtual reality, and augmented reality, I think augmented reality has much bigger opportunities,” Asher said. “It’s not as bulky.

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The XR Week Peek (2021.07.13): Lynx now aims at the consumer market, App Lab to enable DLCs, and more!

The Ghost Howls

French startup Lynx announced some months ago a quite interesting headset featuring pass-through augmented reality , hands tracking, eye tracking, and an innovative lens design. ARtillery Intelligence has made an interesting analysis of the augmented reality market. (Image by Lynx). billion) and ARkit (1.25

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The Future of VR in Education: Full Immersion in Learning

ARPost

For example, Google Expeditions allows you to visit the Louvre with a tour, wander on the Moon or fly to Mars. VR technology will become a kind of time machine, taking schoolchildren to different eras so that they can observe significant world events. The film is based on authentic recordings made by a BBC war reporter.

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The XR Week Peek (2020.09.07): new Quest is coming at $299 and $399, NVIDIA RTX3070 is powerful and affordable and more!

The Ghost Howls

But before talking about it, let me invite you once more to visit the Venice VR Expanded virtual worlds that we did in VRChat for the Venice Film Festival. Google releases a tool for body tracking on your phone. Nintendo takes augmented reality to the Switch. I promise you won’t be disappointed. Learn more.

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The XR Week Peek (2020.02.17): Half-Life Alyx will launch on March, 23rd, MWC has been canceled and much more!

The Ghost Howls

Augmented Reality is being a great tool for e-commerce: AR tools have increased the user’s likelihood of purchase by 11 times; Build.com found that the return rate after selecting items in AR has decreased by 22%. More info (Use Google Translate). Google Chrome now supports WebAR. News worth a mention.