VRScout

AUGUST 27, 2019

Real-time AR text translation in a VR space. This past May during the 2019 I/O Developer Conference, Google unveiled several new features heading to their Google Search and Lens applications. So I got google lens working in VR pic.twitter.com/rFCS7nUgbx — Phasedragon (@Phasedragoon) August 22, 2019.

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VRScout

MAY 30, 2018

Google announces the full release of Expeditions AR as well as updates to its Expeditions app. In a continued show of confidence towards VR & AR technology as influential tools in the classroom, Google has today made its limited Google Expeditions AR tours program available to the public free of charge.

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AR Insider

JANUARY 27, 2021

It let you essentially fly around a city, sort of like Google Earth but in three dimensions. Since then, Moore’s Law has pushed the concept closer to reality for most folks, but immersive 3D mapping is still an unfulfilled promise. In fairness, Google Earth offers 3D features. In fairness, Google Earth offers 3D features.

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Immersion San Francisco Construction Google 247

The Ghost Howls

MAY 16, 2022

Depth sensors and RGB cameras may help also in doing object detection in the future (hopefully) There are some studios making content with this headset: Meta has teased Gravity Sketch in AR, and games by Resolution Games and Schell Games. Image by Google). Google performs interesting AR news at I/O conference.

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Google AR Unity Video 494

Road to VR

FEBRUARY 11, 2021

Google Earth VR , which is available today on PC VR, is a breathtaking way to explore our fascinating planet. With Google unfortunately abandoning many of its VR initiatives, it’s unlikely that we’ll see a version of Google Earth VR with multiplayer, let alone Quest support.

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AR Insider

DECEMBER 1, 2020

As explored in AR Advertising Deep Dive, Part I: The Landscape , revenue could reach $8 billion by 2024. Continuing with Part II of the report, we “show rather than tell” with AR ad campaign case studies. More importantly, high-performing AR ad campaigns validate a business case. Incubating AR. Deep Impact.

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Google AR Case Study Study 203

ARPost

JANUARY 20, 2022

Augmented reality cloud or AR cloud is posed as the next big thing for augmented reality and the experiences it can deliver. It provides users with a more immersive way of engaging with and searching for information. Many big tech companies like Facebook, Apple, and Niantic are scrambling to create their own proprietary AR clouds.

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VRScout

MAY 11, 2023

Tamagotchi’s are back! Sort of… Pokémon GO creator Niantic has released a number of location-based augmented reality (AR) games since the launch of its first title, Google Ingress , back in 2013. Credit: VRScout AR you ready for this responsibility? For more information visit playperidot.com.

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Tech Trends VR

MAY 21, 2018

Google harnesses the power of photos and street view to deliver simplified VR development for teachers and students. The benefits of using immersive technologies as teaching tools have been widely documented and extensively discussed Click To Tweet.

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Immersion Georgia Virtual Reality Education 298

ARVR

MARCH 16, 2023

Speaking of text prompts, some have even called this the death of the Google-dominant era of search. Though that could be overblown or premature — Google itself is well positioned for AI as we’ve examined  — there’s ample promise in the underlying technology from the likes of OpenAI. That in turn makes AR more sustainable and sticky.

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XR Today - Augmented Reality tag

MAY 11, 2023

Google has unveiled its Geospatial Creator for Unity platform, allowing developers to preview 3D assets via the Unity Editor. Viewing spatially-linked assets on a hyperrealistic 3D planet map, the toolkit powers ARCore and Photorealistic 3D Tiles via the Google Maps Platform, it said on its website.

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XR Today - Augmented Reality tag

NOVEMBER 22, 2022

This week, Google is rolling out a long-awaited update for its Maps service, integrating augmented reality (AR) navigation visualizations, search functions, and immersive retail tools, 9 to 5 Mac reported. The software giant first previewed Google Maps Live View’s AR functions in September.

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AR Insider

JANUARY 18, 2021

O ne of AR’s bright spots is its ability to boost sales by demonstrating products with greater dimension. Product attributes can be exposed more effectively through 3D and AR interfaces than traditional 2D images in e-commerce. Of course, all of the above speaks on conceptual levels in terms of AR’s value.

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ARPost

APRIL 28, 2022

So, it’s clear that the prospects for this technology are stunning. XR experts believe the education and healthcare industries are leaders in the use of immersive technologies. They just do not have an opportunity to immerse themselves in the topic, experience, and comprehend the material.

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Education Immersion Machine Learning Study 443

VRScout

OCTOBER 18, 2020

GIGXR launches AR tool designed for medical training. HoloPatient Remote is an extension of HoloPatient , a tool used in traditional classroom settings that allows students to examine a realistic AR patient with their instructor via a Microsoft’s HoloLens headset.

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VRScout

MAY 8, 2021

AR company NuEyes is taking its passion for AR and gaming to the next level with the launch of the Pro 3e 5G-enabled smart glasses through their gaming division, NuGaming. Designed to look like a standard pair of sunglasses, the Pro 3e uses AR to project a 148” viewing screen in full 1080p HD at a smooth 60 FPS.

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AR Insider

NOVEMBER 16, 2020

B uried deep in Google’s recent Search On 2020 event was a notable nugget. The company’s visual search tool, Google Lens, now recognizes 15 billion products. In this sense, it’s telling that Google phrased this announcement as recognizing 15 billion products , rather than objects. Who Makes that Dress?

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XR Today - Mixed Reality tag

APRIL 18, 2024

Recently, Google released an update to its Quest 3 YouTube application, which allows users to stream 8K videos to their Meta Quest 3 – at least in theory. However, whether 8K streaming comes to Meta Quest or other headsets is still speculative, and no confirmations are available.

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Google Education Apple Hardware 106

ARPost

APRIL 29, 2022

In addition to being a fit for the AR company, the live venues came in handy for CEO Evan Spiegel’s “one more thing” moment. Snap does have interests outside of AR, and in the interest of timely publication and manageable article length, a lot of non-AR announcements aren’t covered here. More on “the AR Economy”.

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XR Today - Mixed Reality tag

JULY 12, 2022

Google debuted MediaPipe, an artificial intelligence (AI) framework that detects people and objects in 3D space, in 2019 and the machine learning (ML) solution accurately tracks targets to transform 2D media as 3D spatial data. The free, open-source Google solution incorporates Apache 2.0, Key Features. Object Detection and Prediction.

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Hand tracking Tools Google Machine Learning 92

AR Insider

MAY 24, 2021

This week, we dive into Snap’s new AR Spectacles, Google I/O takeaways and Digilens’ new reference frames. version of Specs, its AR glasses, which are now in the hands of select developers. Specs have received a significant upgrade and can now actually show users AR.

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ARVR

JUNE 29, 2022

VR AR Assicuation Global summit 2020 Between 1st and 3rd of June 2020, we had the annual summit of the VR AR Association. Worldwide Point Cloud to be Used by Users” Immersal : collaboratively turning the world into a point cloud, which is ready for location-based AR content. This is something Google doesn`t yet have.

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AR Eye Tracking Hand tracking Training 246

VRScout

MAY 16, 2023

Collaborating with teammates in a virtual space is as easy as opening a Google Doc. We’ve seen our fair share of remote collaboration tools powered by immersive technology over the past few years, from Horizon Workrooms , Meta’s virtual coworking platform for Quest headsets, to Spatial’s augmented reality (AR) holograms.

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Magic Leap AR Augmented Reality Automotive 394

AR Insider

JANUARY 25, 2021

Finally, why in the name of the geek gods is Google shutting down Poly? Google’s own Tilt Brush, an important content creation tool, relies on Poly. We are waiting and hoping and praying a white knight swoops in to rescue Poly like Microsoft rescued AltspaceVR in the VR winter of 2018. Rokid unveils Vision 2 AR Headset.

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XR Today - Augmented Reality tag

MARCH 17, 2023

This week, Google officially announced the retirement of its flagship smart glasses product. In a company document , the firm confirmed the retirement of Google Glass Enterprise Edition effective this Wednesday (March 15). Google will also drop official support for its enterprise-grade immersive hardware on September 15, 2023.

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Next Reality AR

FEBRUARY 26, 2020

Now, at the start of Paris Fashion Week — shadowed by similar worries — Burberry has launched an augmented reality tool that lets you view the latest high fashion from the comfort of your home. Don't Miss: Hands-On — Here's How Augmented Reality in Google Search Works Now when you enter a search for either the "Burberry.

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VRScout

NOVEMBER 1, 2016

During the first-day of the Unite 2016 conference in Los Angeles Tuesday, Unity Technologies unveiled a number of new updates and features to help support VR and AR creators around the world developing interactive 3D, VR and AR experiences. The post Unity Reveals New VR Tools and Google Daydream Support appeared first on VRScout.

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AR Insider

MAY 27, 2021

Four Myths About AR Advertising. From upper funnel to purchase, brands are increasingly turning to Augmented Reality to market their products and services online,” was the tale I spun a year ago. For all we knew, 2020 could have been the year that AR ads came and went. Mike Boland, AR Insider. by Tony Parisi. Here’s why.

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AR Unity Retail Entertainment 408

ARVR

DECEMBER 23, 2022

Elsewhere — and for similar reasons — we see a separate trend: AR shopping, also known as “camera commerce.” Entitled The Immersive Commerce Era: AR & Shopping Collide , it breaks down opportunities and happenings at the intersection of social commerce and AR. These include real-time AR shopping performance data.

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AR Trends Tools Virtual Reality 246

ARVR

MAY 24, 2022

Last week, Google held its annual I/O developer conference?—?and Buried in all the keynote action, there was also a notable nugget for AR: Google Lens is now used for 8 billion visual searches per month. To put that in perspective, it’s still miles from the 2 trillion+ total annual Google search queries. That’s 2.5x

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Google AR Training Examples 182

The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Especially Apple and Google, which are the dominant players in the smartphone industry, are both launching headsets this year.

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Trends Apple Google Unity 417

ARVR

FEBRUARY 5, 2021

It let you essentially fly around a city, sort of like Google Earth but in three dimensions. Since then, Moore’s Law has pushed the concept closer to reality for most folks, but immersive 3D mapping is still an unfulfilled promise. In fairness, Google Earth offers 3D features. In fairness, Google Earth offers 3D features.

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Immersion San Francisco Construction Virtual Reality 130

AR Insider

SEPTEMBER 29, 2020

This post is adapted from ARtillery Intelligence’s report, AR Advertising Deep Dive, Part I: The Landscape. Prominent sectors include industrial AR , social , gaming , and shopping. But existing alongside all of them is AR advertising. But existing alongside all of them is AR advertising. billion by 2024.

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AR Data Google Industry 313

VRScout

NOVEMBER 12, 2019

is also the first film trailer to receive a set of AR filters embedded directly into the experience. Upon activating this feature and allowing access to your smart devices camera, the app then opens a built-in AR selfie experience that allows you to snap photos alongside a 3D animated Scooby-Doo without even having to pause the trailer.

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AR Insider

MARCH 16, 2021

Picking up where we left off in the last installment in this series, the AR cloud is a foundational principle for enabling spatial interactions. Also known as mirrorworld and other monikers, it’s about data that’s anchored to places and things that AR devices can process into meaningful content. The AR Location Wars, Part I: Google.

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AR Google Data Examples 272

XR Today - Augmented Reality tag

SEPTEMBER 19, 2023

Amazon has recently introduced several new features for shoppers to find products from their mobile devices using augmented reality (AR) shopping technologies. The additions aim to challenge firms like Google, Pinterest, and others dominating the eCommerce search sector. The company also launched the multisearch tool last year.

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UploadVR Between Realities podcast

MAY 17, 2017

Clay Bavor, VP of VR for Google, took the stage to share intriguing new information for immersive technology. He made a blockbuster announcement for the new standalone VR headset Google is working on with HTC and also shared that the S8 will finally be getting Daydream support. “The more precisely, the better.”

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Google AR Industry Education 161