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‘Space Invaders: World Defense’ Will Showcase Google’s Newest AR Tool This Summer

Road to VR

Google has announced an upcoming AR game, Space Invaders: World Defense , which is built as a showcase of the company’s latest AR tool. Over the last few years Google has been steadily working on its AR developer toolset, ARCore.

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Google Adds 50 New AR Animals To Google App & Chrome

VRScout

Google has expanded its lineup of 3D animals available via Google Search with 50 new creatures. In a video released on Twitter, the company showcases just a handful of the augmented reality animals now accessible via the Google app and compatible Chrome browsers. There are 50 new AR animals to discover on Search.

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Save Your Google Poly Projects Before They Expire With Poly To Sketchfab Tool

VRScout

Transfer your 3D models before June 30th using the easy-to-use tool available free via Sketchfab. In less than four months Google will be permanently shutting down its 3D model sharing platform Google Poly , marking the end of an era for the VR community. This is where Poly to Sketchfab comes in. Image Credit: Sketchfab.

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Can Google Jumpstart AR Shopping?

ARVR

Like many emerging technologies, AR is feeling its way around and growing into its own skin. One of those opportunities showing early promise is AR shopping. We’ll start with the company that’s become the front door to the web, and lots of shopping activity: Google. But how does AR play in? AR now joins that effort.

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Google Advances its Geo-local AR Play

ARVR

Though it’s a mature product with a dominant market share, Google Maps’ roadmap resembles that of a younger, nimbler product. Part of that includes its AR navigation feature known as Live View. And its latest update is to make Live View more searchable (it is Google after all). Google has its eye on that prize.

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Will Google Swirl Unlock AR Advertising’s Next Stage?

AR Insider

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. A s AR continues to slog through the trough of disillusionment, one bright spot is advertising. Brand spending on AR ads is on track reach $1.41 Brand spending on AR ads is on track reach $1.41

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Apple Maps Update Introduces AR Navigation

VRScout

This latest update also introduces AR walking directions to the navigation app. AR navigation is expected to arrive this September alongside a slew of other updates as part of iOS 15. As previously mentioned, Apple Maps’ AR navigation works similar to Google Maps Live View. Image Credit: Apple. Image Credit: Apple.

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