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Google Wants To Deliver World-Scale AR Using Google Maps

VRScout

Google Maps is getting a major upgrade. During Google’s 2-hour long 2022 I/O event last week, the company made a number of exciting announcements, including the reveal of a new mid-tier phone as well as a pair of AR glasses capable of translating multiple languages in real-time. . Image Credit: Google.

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Niantic And Sony Are Partnering On Audio AR Technology

VRScout

LinkBuds will immerse you in an incredible audio experience while keeping you connected to the real world. Niantic flipped the mobile gaming world upside down back in 2016 when they launched their AR mobile app Pokémon GO and started a global craze that still maintains a loyal player base to this very day.

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Google & Red Bull Launch AR-Enhanced On-Demand Video Experience

VRScout

Computer vision and AR technology bring Mount Kilimanjaro to life in your living room. Those watching on a Chromecast with Google TV or an Android TV OS device can immerse themselves even further in the thought-provoking documentary with a captivating AR experience powered via your smartphone.

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Google Reportedly Working On Its Own Mixed Reality Glasses

VRScout

According to The Verge , Google is currently in development of its own AR device capable of blending virtual graphics over the real world, citing “two people familiar with the project.” The original Google Glass / Image Credit: Robert Couto Photography. Image Credit: Google Inc.

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Google Survey: How Shoppers Actually Feel About AR-Enabled E-Commerce

ARPost

Tech publications have been showing you loads of AR experiences by major retail brands, distributors, and producers. Google did the math on e-commerce. See Also: How To Smoothly Incorporate AR Into Your E-Commerce Strategy. Naturally, the report specifically mentioned Google Lens. How Retailers Approach AR.

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Google Poly Editor Gives Brands More Control Over Their Immersive Ads

VRScout

Google introduces customizable backgrounds, new animation settings, and realistic reflections. Google Poly editor in-action. Image Credit: Google. Immersive ads running on Google’s Swirl platform. Image Credit: Google. YouTube’s AR Beauty Try-On. Image Credit: Google.

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Samsung & Google Partner To Develop New XR Tech

VRScout

That said, the most exciting news came towards the end of the presentation when Qualcomm CEO, Cristiano Amon, and Google SVP of Android, Hiroshi Lockheimer, joined Samsung’s TM Roh on stage to announce that all three companies are partnering to develop new XR experiences. “An

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