AR Insider

MAY 27, 2021

W hat are the biggest insights and observations in AR and adjacent sectors this week? Welcome to Reality Bytes , featuring lightning-round commentary from AR Insider partner M7 Innovations. Founder Matt Maher lends his insights from the trenches of AR experience creation. More from AR Insider…. Will it work?

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VRScout

DECEMBER 5, 2022

The professional NFL team the Los Angeles Rams have partnered with fan engagement platform ARound to launch an absolutely massive augmented reality (AR) experience at SoFi Stadium in Los Angeles, California. 70,000 fans can now participate in shared AR experiences during live games using their smartphone devices.

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ARVR

MARCH 16, 2023

Though AR continues to be challenged in gaining mainstream consumer traction, there are some bright spots as it gradually builds. Specifically, revenue continues to gain momentum in mobile AR categories like marketing & advertising, commerce, and enterprise productivity. Google Lens) operates on 2.8 billion in 2026.

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AR Insider

APRIL 28, 2021

W hen it comes to emerging technologies, some companies are in a unique position to accelerate adoption. That can often happen by tapping into large established networks or user bases to expose and distribute the technology in question. But greater impact could come from the web’s most well-traveled destination: Google.

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ARVR

APRIL 13, 2022

The former lets you try on everything from shoes to lipstick to couches using AR lenses. are on a collision course. Point your phone at a jacket a friend is wearing using Google Lens or Snap Scan , then buy it right on the spot. This is the theme of our AR and Shopping Collide series, continuing here with Google.

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Road to VR

APRIL 12, 2021

NVIDIA is continuing the rollout of its CloudXR technology on the three leading cloud computing platforms: AWS, Microsoft Azure, and Google Cloud. CloudXR is a specialized solution for the unique latency and performance requirements of VR and AR streaming. Nvidia also says it’s working to bring CloudXR to Tencent Cloud.

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ARPost

APRIL 27, 2022

Although most people still consider AR as an entertainment technology, we can see its practical implementations in various industries like e-commerce, healthcare, architecture , training, and many others. AR-aided apps can transform industries ranging from e-commerce and tourism to training and education.

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XR Today - Augmented Reality tag

JANUARY 11, 2024

This week, reports revealed that Google is laying off a significant portion of its 1P AR hardware team, casting doubts upon its in-house XR product portfolio. In a statement, Google announced: A few hundred roles are being eliminated in DSPA, with the majority of impacts on the 1P AR Hardware team.

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The Ghost Howls

JANUARY 24, 2022

Image by Google). Project Iris is the codename of Google’s AR glasses. According to a report on The Verge, Google is working on AR glasses. The AR headset is codenamed Project Iris , and it should be a standalone headset resembling ski goggles that is able to perform mixed reality. Top news of the week.

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The Ghost Howls

APRIL 12, 2019

Adult entertainment has always been one of the drivers of technological innovation and XR is no exception to this rule. But usually, I have discussed Virtual Reality adult entertainment … but what about Augmented Reality instead? Is there an AR sex market? Are there already AR adult apps?

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The Ghost Howls

MARCH 5, 2024

The official communication by LG states that “the fusion of Meta’s diverse core technological elements with LG’s cutting-edge product and quality capabilities promises significant synergies in next-gen XR device development. ”. This is coherent with Meta CTO’s claims that this yea r some AR glasses for internal use will be ready.

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VRScout

MAY 8, 2021

AR company NuEyes is taking its passion for AR and gaming to the next level with the launch of the Pro 3e 5G-enabled smart glasses through their gaming division, NuGaming. Designed to look like a standard pair of sunglasses, the Pro 3e uses AR to project a 148” viewing screen in full 1080p HD at a smooth 60 FPS.

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AR Insider

MAY 27, 2021

Four Myths About AR Advertising. From upper funnel to purchase, brands are increasingly turning to Augmented Reality to market their products and services online,” was the tale I spun a year ago. For all we knew, 2020 could have been the year that AR ads came and went. Mike Boland, AR Insider. by Tony Parisi. Here’s why.

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ARPost

JUNE 15, 2020

According to Statista research , projects for 2023 place AR technology value at more than 18 billion US dollars, while mobile AR user growth should hit 2.4 Meanwhile, AR is useful in many different fields. To do so, you’ll need the right AR SDK. AR object-orientation depends on marker positioning.

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VRScout

JUNE 8, 2019

Online multiplayer could revolutionize how we interact in AR. While VR makes you forget about the outside world, AR instead enhances reality by blending virtual elements with your real-world environment. The introduction of the remote online multiuser feature is what makes AR so fascinating to experience and so complex to develop.

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XR Today - Virtual Reality

MAY 12, 2023

Meanwhile, major technology firms Google and T-Mobile contributed further to the XR landscape with some significant project partnerships. The UAE and KSA are both investing heavily in Metaverse ecosystems. KSA is investing $1 billion in metaverse-related projects as it seeks to become a global technology hub.

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Road to VR

APRIL 24, 2017

This year’s 2017 Google Play Awards include new categories for top VR and AR apps, to which Google has nominated five apps each. The award ceremony will take place on Thursday, May 18th at 6:30PM PT during Google I/O, the company’s annual developer festival. The Arcslinger – Big Red Button Entertainment.

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The Ghost Howls

DECEMBER 26, 2023

It was not a perfect day because I also had some work-related issues to cope with, but it’s part of life when you are working with cutting-edge technologies I’m curious to know how the holidays are going for you, so answer this post letting me know how life is going for you!

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ARPost

MAY 14, 2020

As the XR technology showcase gets closer, the news gets more exciting. While I was looking for background on the Auggies, AWE’s XR technology awards, AWE founder Ori Inbar shared some anecdotes from the early days of AWE. AWE is, of course, an XR technology event bigger than just the Auggies. The Auggie Awards started in 2010.

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ARPost

JANUARY 29, 2020

AR glasses are expected to be the next most trending pieces of tech in infotainment over the next decade. The nature of AR technology gives us the ability to experience and create exciting new opportunities, dramatically impacting the way we interact and communicate with one another, giving birth to new applications and hardware.

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ARPost

SEPTEMBER 12, 2019

Everyone in the automotive industry is racing to advance autonomous driving technologies and deploy driverless cars. This year, we’ve seen massive strides thanks to emerging technologies such as augmented reality and artificial intelligence. AR in Improving Road Safety. AR in Promoting Autonomous Driving Technology.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Like virtually all sectors, the art and entertainment industry has been exposed to significant pressure in recent years. With lockdowns and pandemics changing the way people seek out entertainment and inspiration, companies have been left searching for new ways to engage their audience.

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ARVR

JANUARY 6, 2023

Augmented reality is a technology that allows us to superimpose digital information into the real-world environment. It has become viable that even businesses and corporates are using it to increase sales, and transform the way humans interact with computers and visualize contents. Users can use their smart phones to experience AR.

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Tech Trends VR

DECEMBER 17, 2018

Artie is an AI engine that creates entertaining and highly interactive avatars for use in Augmented Reality. Recently launched out of stealth mode, Artie is a LA-based company that hopes to do just that by leveraging sophisticated AI technology. We expect to see AI-driven avatars become mainstream experiences Click To Tweet.

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VRScout

SEPTEMBER 16, 2019

Memberships and day passes are now available to west coast developers and players. The city of San Francisco will be getting its very first dedicated AR maker space thanks to Enklu , a cutting-edge company that approaches traditional venues and transforms them into modern experience centers using immersive AR technology.

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ARPost

OCTOBER 29, 2019

Since the market size of augmented reality solutions is expected to reach $209 billion by 2022, it’s no surprise AR is a trend for a handful of industries like gaming, media and entertainment, advertising, and others. What Is a Location-Based AR Application? Influence of AR on Various Domains. Entertainment.

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AR Insider

JUNE 4, 2021

A s you may know, Snap recently held its annual Partner Summit, during which it made the splashy “one-more-thing” announcement that it’s launching AR-enabled Spectacles. As we examined at the time, this is a considerable moment in Snap’s AR lifecycle. In fact, most of its keynote content tied to AR in some way. Layered Meaning.

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ARPost

FEBRUARY 8, 2022

We learned from Google Glass that cool hardware is not enough to impress consumers. AR headsets need to present a lot of content to keep up with the frankly unrealistic expectations of the mass market. See Also: Meet Lumus, One of the Companies Making Displays for AR Glasses. Other Elements in the Update.

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VRScout

DECEMBER 26, 2018

Immersive technology continues its push towards mainstream appeal. If 2016 was the birth of modern VR/AR technology, than 2018 was its elementary school graduation. With a new year full of exciting possibilities ahead of us, let’s hang back a second and take a look back at 2018’s most pivotal moments. FILMMAKING IN VR.

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The Ghost Howls

MARCH 1, 2024

Anyway, with the end of the life of Quest 2, this cycle finished and a new one started with Quest 3, Apple Vision Pro, Google and Samsung announcing their own headset, and other companies chasing them (e.g. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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VRScout

JANUARY 23, 2019

Lyft files patents for two ideas that use both AR & VR to create a better overall value of services. Behind the scenes, however, there are six years of accumulated data-rich information that, from Lyft’s perspective, could used to transform the current rideshare experience. Calling a Lyft driver is a pretty simple task.

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The Ghost Howls

JULY 17, 2023

More info (Roblox is coming to Quest — Road To VR) More info (Roblox is coming to Quest — Upload VR) More info (Roblox on Quest may increase scrutiny on the platform) Other relevant news (Image by WIRED) Mark Lucovsky has left Google Mark Lucovsky has just left Google. More info iVRy makes the PSVR2 work with SteamVR!

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The Ghost Howls

JANUARY 11, 2022

I was afraid that at this CES wouldn’t have been many pieces of news about AR and VR, but actually, we had quite a few interesting ones. This shows that the ecosystem is alive, and notwithstanding the pandemic, there are many XR companies that are pushing the technology forward. Further references.

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ARPost

JULY 23, 2021

Thus, participants will be able to interact with each other and with the innovative devices and technologies on display. The COVID-19 pandemic has shown us how important immersive and interactive apps and games are in our everyday life. The VR/AR Global Summit 2021 (European Edition). When: September 29 – October 1.

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ARPost

JANUARY 13, 2023

Designed to deliver unique audiovisual experiences, the glasses utilize HARMAN AudioEFX technology , which delivers immersive audio experiences via a near-ear surround system and electrochromic film, which enables users to switch between Immersive and Ambient modes.

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VRScout

MAY 2, 2019

Image Credit: Google. To help celebrate this momentous occasion, Google has teamed up with Warner Bros. Studios to deliver an official Detective Pikachu Playmoji pack for their Google Playground application. Image Credit: Google.

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ARVR

MARCH 16, 2023

2022 was an incremental year for AR & VR, which both continue to gradually push forward in gaining mainstream traction. Highlights include mobile AR engagement & monetization, continued R&D in AR glasses, and the gradual march of VR. There were many, but we’ll zero in today on the state of headworn AR.

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