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Apple CEO Tim Cook: AR Is “Critically Important” For The Company’s Future

VRScout

Augmented reality will forever change the way we communicate says the Apple CEO. According to a recent report by Apple research expert Ming-Chi Kuo , Apple will be launching a mixed reality headset later this year, followed by a dedicated AR headset in 2025 and AR contact lenses in 2030. Image Credit: Apple.

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Vision Pro Gains Further Frontline Tools

XR Today - Augmented Reality tag

For enterprise, the Vision Pro presents a curious concept as, unlike predecessors like Meta, Apple focused on productivity as its core use case, leading to various enterprise-ready applications landing on the product ready for launch. Due to Apple’s preparation of developers last year, many applications are now debuting on the service.

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Is Apple Vision Pro Ready for Mainstream Use?

ARPost

The long wait for a mixed reality headset from Apple will soon be over with the recent launch of Apple Vision Pro. Earlier this month, Apple unveiled its highly anticipated XR headset at the WWDC 2023 event. The Apple Vision Pro is set to hit US Apple stores in early 2024.

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Glartek 2.0 Debuts New Spatial Frontline Worker Tools

XR Today - Augmented Reality tag

Constantino Pinto, a Maintenance Director at Renault , spoke on their firm’s integration of Glartek’s frontline tool: Glartek’s product reduced our maintenance task length by 80%, which increased our plant’s overall efficiency. Glartek announced that its frontline solution is now available on Apple’s Vision Pro.

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How to Buy and Sell with Augmented Reality in Retail

XR Today - Augmented Reality tag

This makes it one of the fastest-growing technologies in the world, and retail is no exception. Here is the latest on the role of AR in retail. AR Will Revolutionise the Retail Landscape. AR Will Revolutionise the Retail Landscape. Here is a closer look at the profound effects of AR on the retail industry.

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Report: VR in Retail and Marketing to Generate US$1.8 billion in 2022

Tech Trends VR

While E-commerce and digital marketing have proven to be effective platforms, Virtual Reality (VR) is the next innovative technology that will improve and impact the retail and marketing sectors, with market-foresight advisory firm ABI Research forecasting that VR in retail and marketing sectors is expected to generate US$1.8

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The XR Week Peek (2024.02.27): Meta reported to release Quest Pro 2 in 2025, Apple Vision Pro affected by the crackgate, and more!

The Ghost Howls

The hype for the Apple Pro is starting to deflate and it is possible to see that from some cues: for instance, there are more critics of the headset and fewer articles are talking about it. So at the beginning of next year, we may have huge players like Apple, Google, and Meta battling for the high-end XR sector.

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