The Ghost Howls

APRIL 24, 2023

From the nth rumor on the Apple headset to the announcement of the Pico 4 Pro in China, there have been a few things happening that you as an XR enthusiast can’t miss. Siri voice control is also present. According to Gurman, Apple is also investing in games, which will be an important part of the experience.

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AR Insider

APRIL 12, 2021

This week, Apple and Epic continue to exchange blows, Tom Brady leans into NFTs and Vuzix forms partnership with TechSee. Let’s dive in… Apple says Epic’s Fortnite lawsuit is a marketing stunt to revive ‘flagging interest’ in the game. W elcome back to Spatial Beats. More from AR Insider….

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The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay. More info (Somnium Space 3.0

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AR Insider

NOVEMBER 19, 2020

The thought is that devices like Apple Watch and AirPods condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. Classic Apple. That includes smartwatches and “hearables” such as Apple AirPods and its equivalents. Trojan Horse.

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Road to VR

FEBRUARY 4, 2024

With Apple Vision Pro out in the wild, it’s likely that Meta’s Quest Pro line will evolve to become more of a direct competitor. Apple’s Bar With Vision Pro, Apple was clearly not aiming to make an affordable headset. But what could a Quest Pro 2 look like if Meta wanted to go toe-to-toe with Apple?

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Road to VR

JANUARY 3, 2024

Apple Announces Vision Pro Image courtesy Apple The News Apple announced is Vision Pro headset in June of 2023 marking the company’s first public step into the XR headset space. Apple also boldly announced the headset’s staggering $3,500 price, despite a launch date set for nearly a year later.

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AR Insider

MARCH 30, 2021

The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. That includes smartwatches and “ hearables ” such as Apple AirPods and its equivalents. Part V: Apple. Trojan Horse. Trojan Horse.

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XR Today - Mixed Reality tag

JUNE 7, 2023

Apple’s new visionOS operating system is easily one of the most anticipated new solutions announced at WWDC this year. For years, Apple fans have been left to scour the rumor mill for news about an impending Apple headset. Now we finally have not just one Apple VR/AR announcement, but multiple. What is Apple visionOS?

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Upload VR

FEBRUARY 28, 2024

This could bring over services like Netflix, Disney+, Max, Prime Video, Apple TV+, Hulu, Paramount+, and VUDU with no extra developer effort required. Partnerships Past & Present This isn't the first time Meta has partnered with an experienced consumer electronics company.

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XROM

JUNE 5, 2023

Apple, known the world over for its exquisitely designed and finely crafted products, has long been anticipated to enter this new spatial realm. And now, with the announcement of Apple Vision Pro, those expectations have been richly fulfilled. billion people and large youth population.

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XR Today - Mixed Reality tag

SEPTEMBER 1, 2023

Not only is Meta’s Connect event coming up quickly, but Apple and Microsoft are also working towards establishing XR productivity tools. Linda Mihara, Manager and part-owner of Paper Tree , noted that the AR shopping experience presents “an unprecedented way to view origami.”

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AR Insider

MAY 4, 2021

They ’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. For example, Apple’s wearables offset iPhone sales declines. Apple Fires the Latest Shot in the Wearables Wars. Meanwhile, tech giants are motivated toward wearables.

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Road to VR

SEPTEMBER 8, 2016

Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2. Acquisitions.

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AR Insider

FEBRUARY 27, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. Think: smart audio cues during presentations. It’s classic Apple, but others are following. Next up: Google.

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AR Insider

DECEMBER 24, 2019

Optimism is still present but AR and VR players continue to be tested as high-flying prospects like ODG, Meta and Daqri dissolve. Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. Apple Glasses Don’t Arrive in 2020. This strategy will be critical in 2020. Boiling it Down.

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ARVR

APRIL 5, 2021

The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. That includes smartwatches and “ hearables ” such as Apple AirPods and its equivalents. an ARPU-boosting move that’s classic Apple.

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XR Today - VR Headsets tag

FEBRUARY 12, 2024

Some of this year’s speakers include Peter Graf, Chief Strategy and Operations Officer, Genesys; Aruna Ravichandran, SVP & Chief Marketing & Customer Officer, Webex by Cisco; Alan Masarek, President and CEO, Avaya, and Paul Zikopoulos, Vice President, IBM Skills Vitality and Enablement, IBM.

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The Ghost Howls

MAY 10, 2021

The strategy of the company is the one of having an affordable headset like the Quest 2 that can appeal to the masses, and then release a headset with enhanced features (like eye tracking, face tracking, etc…) for prosumers that want to pay for better performances. The Epic vs Apple trial makes interesting documents come to light.

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AR Insider

FEBRUARY 21, 2020

XR Talks is a series that features the best presentations and educational videos from the XR universe. For Apple , it’s all about hardware and making its devices more attractive. Starting with Apple, it has several AR balls in the air and is cultivating near and long-term strategies.

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The Ghost Howls

AUGUST 24, 2020

Apple threatens future support in Unreal Engine. According to an evidence presented by Epic Games, Apple has not only removed Fortnite from the Apple Store, but it has also revoked the status of developer to Epic Games. All Apple software, SDKs, APIs, and developer tools ? Other relevant news. Image by Epic Games).

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AR Insider

DECEMBER 25, 2019

This is a perfectly valid construct but it’s arguably overused as fodder in nearly every conference presentation these days on AR’s status. Apple , Google , Facebook and Microsoft are all on that list. Apple is already conditioning this use case (AirPods & Watch), as is Snap (Spectacles). Training Wheels.

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Tech Trends VR

APRIL 9, 2018

It only takes a big company like Apple to jump into the market and we could be looking at market of millions of smart glasses in no time at all,” Jijiashvili concludes. AR smart glasses for consumers have encouraging potential, particularly if a large consumer electronics firm such as Apple decides to enter the market.

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AR Insider

JANUARY 22, 2020

Optimism is still present but AR and VR players continue to be tested as high-flying prospects like ODG, Meta and Daqri dissolve. Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. Apple Glasses Don’t Arrive in 2020. But there are also confidence signals.

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ARPost

NOVEMBER 20, 2019

See Also: Instagram’s New AR Features Will Force Brands to Change Strategy. Users of the app for Apple and Android devices received a special invitation. Users can then watch the process that adidas uses to recycle ocean plastic into usable materials for their products. The AR experience will be available as a standalone app.

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The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! 2022 may be the key year when they actually buy it, also thanks to Apple , an d finally, the market will reach the magic number of 10 million devices.

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UploadVR Between Realities podcast

JUNE 16, 2017

In nascent markets where competition is under-developed, it’s easy to mistake modest sales growth for good strategy. The main contenders were present last week at AR in Action in New York City. Right strategy, wrong time. This is perfectly logical advice and nine out of ten experts would no doubt prescribe this strategy.

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ARPost

JUNE 11, 2021

Henry also commented on anticipation of an AR headset from Apple, which she doesn’t predict before late next year. But, recent Apple announcements like object capture and 3D mapping may be telling. No conversation about the present or future of XR markets would be complete without talking about AI and 5G.

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AR Insider

DECEMBER 6, 2019

XR Talks is a series that features the best presentations and educational videos from the XR universe. Along those lines, Snap’s Carolina Arguelles gave a monster presentation at AWE Europe (video below) which we’ll cover in three parts. It includes embedded video, as well as narrative analysis and top takeaways.

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AR Insider

APRIL 15, 2020

million paid impressions at the time of CEO David Ripert’s AWE presentation last May — a total that’s since grown. This is a useful benchmark for perspective, but is of course apples to oranges with AR in terms of engagement levels. The result was 5.8 ” Reach Play.

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XR Today - Virtual Reality

DECEMBER 8, 2023

Next year, Apple will debut the Vision Pro following years of hype, and Microsoft will also start rolling out its industrial Metaverse services. Users can customize how they present their information to others. Deloitte highlighted that organizations usually adopt a “simulation first” strategy before building facilities.

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AR Insider

APRIL 27, 2020

That flows from a long-term platform strategy that sacrifices near-term margins for long-term market share. As we examined in the aforementioned VR survey and in a recent presentation , this approach is akin to the inviting and cartoonish vibe of the Apple App store.

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XR Today - Virtual Reality

SEPTEMBER 8, 2023

However, the opportunities are already beginning to present themselves in various unique ways. With intelligent computer vision solutions , companies can implement foveated rending strategies, which reduce application performance bottlenecks. AI solutions can even rapidly gather data from each metaverse interaction.

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ARVR

MARCH 30, 2021

Instead of teachers hosting traditional lectures, they can create interactive presentations with AR -based solutions such as implemented 3D models, so that students can stimulate their curiosities more. Whether or not a student is present for lessons, there has to be a way to include everyone in the classroom.

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AR Insider

JANUARY 21, 2020

We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple. On The AR Show’s annual projections episode , McDowall presented his research from Facebook S-1 filings, showing an R&D spending inflection.

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XR Today - Mixed Reality tag

APRIL 12, 2024

Does Dyson CleanTrace for Apple iPhone showcase an assistive reality future? This version allows users to engage with expected remote meeting tools, such as virtual spaces, customizable assets, and presentation tools. The AR technology was initially launched through a limited fulfillment strategy targeting developers and researchers.

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VRScout

FEBRUARY 25, 2019

It’s no secret that Microsoft’s mixed reality strategy is centered around its Intelligent Cloud, and the Intelligent Edge; therefore the HoloLens team has worked very closely with Azure to bring it all together in one sleek package. Microsoft wrapped up its presentation by outlining its commitment to fostering an open MR ecosystem. “We

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The Ghost Howls

APRIL 22, 2023

I was reading Mark Gurman’s latest rumors about the upcoming Apple headset, and I found his article very intriguing. But not much for the rumored specifications of the device, but more for the applications that were reported to be present at the launch. Siri voice control is also present. Let me explain to you why.

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