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Trends and predictions for XR in 2024

The Ghost Howls

So (a bit late) here you are a list of some of the most relevant XR trends to follow in 2024, with some predictions of what to expect next. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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The Glimpse Group IPO, the Metaverse ETF, and a Market Coming of Age

ARPost

Between the Metaverse ETF, the Glimpse Group IPO (initial public offering), and other big trends, XR might be finally coming of age. Curated by the analyst, writer, and venture capitalist Mathew Ball and partners, the index includes companies like Cloudflare, Nvidia, Qualcomm, and Unity. Glimpse Group Goes Public.

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Jack Daniel’s, IW Group Honour Hip Hop with Spatial Metaverse

XR Today - Virtual Reality

XR Today is honoured to interview Keenan Harris, Brand Director, Jack Daniel’s Tennessee Honey and Telly Wong, Chief Content Officer, IW Group to discuss the two company’s collaboration on The Verse. The company has worked with Disney, Warner Bros, Apple TV, Netflix, Wells Fargo, Sony Pictures, Walmart, and many others.

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Meta Quest 3 and Apple Vision Pro: A Tale of Two Headsets

ARPost

Both Apple and Meta revealed highly anticipated headsets in the last seven days. Meta’s seemingly hasty announcement of the Quest 3 seems to have been timed to come out before Apple’s announcement of the Vision Pro. Apple reported over 10 million pixels per eye, but did not release familiar resolution metrics or field-of-view.

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The XR Week Peek (2022.08.15): NVIDIA makes many announcements at SIGGRAPH, new leaks on Apple and Pico, and more!

The Ghost Howls

New connectors are in development and finally also popular software like Unity and Blender will be able to connect with Omniverse. Apple MR headset may cost $2000+. The rumors about the Apple headset have started to intensify and converge on what they suggest. The Glimpse Group may have become one of the biggest companies in XR.

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Big XR News from Unity, PIXO VR, and Microsoft

XR Today - Mixed Reality tag

XR Today recently marked this period with an XR Trends series, which brought together some of the best minds in the industry to share AR/VR/MR insights. During the XR Trends conversation, Dr Chris Parkinson also stated that XR devices would “get smaller, lighter, [and] faster.

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The XR Week Peek (2023.06.20): Samsung to change its XR plans, Upload made a cool showcase, and more!

The Ghost Howls

We all joked about Samsung waiting for the Apple Vision Pro announcement to copy it, but according to some rumors, this is exactly what is happening. More games are experimenting with mixed reality, which is the trend of the year. Big kudos to all the VR game studios involved!

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