AR Insider

JUNE 14, 2021

Let’s dive in… The Tribeca Film Festival’s always impressive immersive offering is back in hybrid form. Apple’s WWDC was on Monday. As predicted, no word on AR or VR glasses, but the company introduce new 3D scanning technology. W elcome back to Spatial Beats. Sony showcases upcoming VR titles for Playstation VR.

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Next Reality AR

NOVEMBER 29, 2018

In a world where augmented reality is becoming the hero of the movie marketing, Universal Studios has decided to use the technology to reinvent the traditional movie trailer, a time-tested tactic of film promotion, in support of the forthcoming Robert Zemeckis film, Welcome to Marwen.

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XR Today - Virtual Reality

FEBRUARY 28, 2024

The meeting marks the start of LG and Meta ramping up a strategic collaboration between the firm’s technology portfolios in a bid to drive XR device and customer experience innovations. LG also believes it can build a technology ecosystem by combining its TV division services with Meta’s XR portfolio.

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XR Today - Mixed Reality tag

SEPTEMBER 14, 2022

Elijah Allan-Blitz directed the AR short film Remembering , which stars Brie Larson as a character discovering her inner child and analyzing an individual’s source of creativity. The inspirational short film features its lead discovering an immersive “World of Imagination” displayed as an AR visualization.

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The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

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Next Reality AR

OCTOBER 12, 2018

Adding another arrow to its quiver of augmented reality acquisitions, Apple has reportedly acquired Spektral, a computer vision company with technology for real-time compositing (otherwise know as the "green screen" technique in broadcast TV and film). Spektral's technology applies machine.

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The Ghost Howls

MAY 15, 2023

More info (Ultraleap teasing a new device) More info (Maybe a new sensor is coming) Has Palmer Luckey tried the Apple headset? This week we had the usual articles about the Apple headset speculating its upcoming launch for June, 5th and stressing how Apple is launching for the first time a product that has not a clear market.

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XR Today - Virtual Reality

OCTOBER 26, 2023

Using stereoscopic 180-degree cinematography, Atlantic Productions will leverage Meta’s extended reality (XR) technologies for the award-winning series Galapagos with Sir David Attenborough, legendary British Biologist, Documentarian, Historian, and Broadcaster. A Quill production still from Galapagos with David Attenborough.

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ARPost

SEPTEMBER 22, 2022

This unprecedented event is a creative collaboration among three big names in the industry, namely Big Rock Creative (producers of an official Virtual Burning Man Experience ), Partikle Digital , and Golden Apple Comics. See Also: BRCvr to Host Day-Long Film Festival of Burning Man Documentaries.

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VRScout

AUGUST 9, 2018

Using #ARKit image detection to recognize images displayed on an Apple Watch, showing more information in AR. It’s his augmented Apple Watch demo, however, that seems to have people riled up the most. Do you work with AR technology often? To film this demo, I built a little stand to hold my phone in place.

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XR Today - Big XR News tag

JULY 26, 2023

The Apple Vision Pro has made sensational headlines across global media outlets, leading to renewed interest in virtual, augmented, mixed, and extended reality (VR/AR/MR/XR) technologies. This ranged from user interfaces (UIs), filming, controls, and hardware optimisation.

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XR Today - Big XR News tag

MAY 19, 2023

Amidst rumours of Apple’s new headset, many firms are ramping up efforts, perhaps partly due to a looming sense of competition. The new system will combine BMW’s sensor data with Meta’s tracking systems and technologies to create a “car-locked” immersive entertainment console.

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Road to VR

NOVEMBER 27, 2023

Granted, this is a pretty wide range of devices which span the entire XR gamut, although both proposed ‘Glasses’ monikers seem to imply it wouldn’t be a direct competitor to either Meta Quest 3 or the soon-to-release Apple Vision Pro , the $3,500 mixed reality headset which is set to launch sometime early next year.

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Road to VR

FEBRUARY 8, 2024

Vision Pro is getting a ton of social media engagement after it launched earlier this month, which is great since people are finding out just how Apple’s first mixed reality headset can fit into their lifestyle. You won't find it in Apple's marketing but the Vision Pro is the ultimate cooking computer.

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XR Today - Mixed Reality tag

JANUARY 24, 2023

Apple Inc has entered talks with roughly six media partner firms to launch a virtual reality (VR) content platform for its upcoming headset, reports revealed on Monday. The partnership aims to integrate the Cupertino-based firm’s Apple TV+ product lineup on the new head-mounted displays (HMDs).

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VRScout

FEBRUARY 24, 2023

Isaac Asimov’s Foundation book series has served as the inspiration for many of the science fiction films, television, and video games we enjoy today. The game is apparently based on the book series rather than the recent Apple TV adaptation, if that has any impact on your decision to purchase.

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XR Today - Virtual Reality

OCTOBER 31, 2023

virtualreality #xr #spatialcomputing #meta #applevisionpro #vr #ar pic.twitter.com/bF8nArWamz — Marcus Ting (@marcusting) October 27, 2023 Using technologies from Xtadium, Meta will require an NBA League Passes for audiences to watch up to eight matches at the same time via Multi-Game Mode.

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XR Today - Mixed Reality tag

JULY 17, 2023

The NBA will reportedly join Apple’s upcoming Vision Pro headset for a massive collaboration for sports matches, media reports have revealed. The Apple Vision Pro has made headlines across the media after the Apple Worldwide Developer’s Conference (WWDC) in early June. An XR Future for Apple?

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VRScout

FEBRUARY 9, 2022

.” The animations were recorded on a 30,000sq ft, 4 stage film studio in London using Xsens motion capture technology. Owners can control the head movement and facial expressions of their avatars using a compatible Apple smartphone as well as a desktop. Credit: Meta-Labs.

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VRScout

OCTOBER 27, 2021

Set after the events of Avengers: Endgame , the film follows these ancient heroes as they unite to save the world from this apocalyptic threat. Before you watch the film, you can learn more about this new ensemble of heroes with Marvel Studios’ first official ‘AR Story Experience,’ Eternals: AR Story Experience.

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VRScout

AUGUST 3, 2017

The New Zealand native is responsible for some of the medium’s most technologically groundbreaking work, including the Lord of the Rings and The Hobbit franchises. On stage demo at Apple’s WWDC. In addition, Jackson had actual actors act out the scenes and then use motion capture technology to record their performances.

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VRScout

MAY 7, 2017

Now, let’s consider the key takeaways related to AR, VR and 360 ° content and review how they will influence the mass market adoption of those immersive technologies. However, as always, the mere fact that they are talking about it will help make the technology easier to grasp for ordinary people. Augmented Reality.

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XR Today - Mixed Reality tag

JUNE 30, 2023

You can also join in the conversation on our Twitter and LinkedIn pages.

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ARPost

NOVEMBER 10, 2022

Given the investment in this virtual space by companies including Meta, HTC, ByteDance’s Pico, and soon… Apple with their anticipated headset likely to be announced in 2023 , the AR/VR market is a major player in the music industry, even spawning the “Best Metaverse Performance” category in the 2022 MTV VMAs. Music and… Miniature Golf?

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VRScout

FEBRUARY 11, 2020

The 7th Annual DEW Expo introduced a wealth of marketers ready to adopt immersive technology. . The success of these events all revolve around delivering an experience, and Goodstone realizes that immersive technology is about to drastically change an industry that he knows all too well.

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VRScout

JANUARY 4, 2019

Baobab Studios, the VR animation company behind the Emmy-award winning films Invasion! have launched a new Facebook AR face filter that lets you wear the colorful feathered face of the hero from their most recent VR film, Crow: The Legend. The face filter resembles an experience similar to that of Apple’s Animoji app.

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VRScout

OCTOBER 31, 2018

In 2015, American entrepeneur Chris Milk brought us Clouds Over Sidra , showing audiences how VR technology could be employed as a powerful “empathy machine,” a term he used to describe the medium during a TED talk that has since gathered over 1.5 This film asks: What would you do if you came under attack?” million views. .

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The Ghost Howls

JULY 14, 2019

Apple has killed its AR glasses project… maybe. A piece of unexpected news has shaken the XR communities this week: according to a report on Digitimes Taiwan, Apple has abandoned its AR/VR glasses project and all the members of the team have been re-allocated in other teams. AR is still alive, Apple will still release its AR glasses.

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ARPost

AUGUST 1, 2023

To learn more about the present and potential future of this technology, ARPost spoke with hardware manufacturer Lumus and XR analytics specialists Cognitive3D. Goldman cited the Apple Vision Pro, which uses a combination of eye tracking and hand-tracking to go completely controller-free. Why Do We Need XR Analytics?

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XR Today - Augmented Reality tag

DECEMBER 13, 2023

Fuzzy Door Tech, the technological brainchild of Family Guy creator Seth MacFarlane’s film production firm Fuzzy Door, launched its ViewScreen Studio and ViewScreen Scout solutions on Tuesday. With the tool, production teams can see real-time digital content across filming crew cameras at the same time.

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The Ghost Howls

OCTOBER 4, 2022

This would be a total pivot for Meta, which would so migrate away from the social importance of having eye and face tracking to compete directly with Apple in offering a consumer device totally dedicated to mixed reality. But NFTs should be bought with fiat currency and Apple will take a 30% cut out of them.

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AR Insider

OCTOBER 7, 2020

How Augmented Reality Is Transforming Film and TV’s Engagement. This technology adds an extra layer and addresses those human desires, providing a more immersive experience than ever before. The film industry first became popular with working class and immigrant audiences who could afford tickets. by Liat Sade-Sternberg.

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GizModo VR

DECEMBER 23, 2020

Apple TV+ had a rough launch over the course of the past year, perhaps in part because of repeated meddling by Apple execs in creative decisions. It’s starting to turn the ship around with a stronger slate of programming and is hoping to win an award or two over the next few months. Read more.

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The Ghost Howls

SEPTEMBER 6, 2021

The second one is that we of New Technology Walkers have just launched our fitness game HitMotion: Reloaded for Vive Focus 3. Venice VR Expanded, the VR section of Venice Film Festival , has been richer than ever. Let’s see how this new wave of Chinese VR headsets will change the technological landscape. News worth a mention.

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XR Today - Mixed Reality tag

FEBRUARY 5, 2024

The Apple Vision Pro finally debuted for US customers last week. Apple CEO Tim Cook recently noted that the Apple Vision Pro “is the most advanced consumer electronics device ever created,” US customers can grab a 256GB model for $3,499. But, there are many workplace options available for customers today.

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VRScout

NOVEMBER 28, 2018

As the partnership between Sony Films and Krikey continues to towards the third AR game in the planned trilogy, it’s undeniable that Hollywood has begun to recognize the possibilities of AR and VR as next-level marketing tools capable of delivering meaningful advertisements that extend further than simple TV spots and print ads. and Canada.

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Tech Trends VR

NOVEMBER 20, 2018

The film is a product of the Google Daydream Impact Project which aims to make a positive difference in society through the application of immersive technologies such as VR and AR. The Right Choice was filmed in Lebanon with guidance from ICRC workers who had direct experience of the Syrian conflict.

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