The Ghost Howls

APRIL 22, 2024

Zuck always said that Meta is the “open ecosystem” that fights against Apple’s closed ecosystem, but until today there was nothing open at all. Meta risked being squeezed again between the two giants Apple and Google , ready to bring their domination directly from the phones to the XR headsets.

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The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay. More info (Somnium Space 3.0

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Road to VR

APRIL 25, 2024

Meta announced it’s licensing its XR operating system to select OEMs in a bid to become a more open alternative to Vision Pro, marking a monumental shift in the company’s XR strategy. Apple vs. Microsoft. Apple vs. Google. And you know what, it just might win. It’s a tale as old as time.

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VRScout

APRIL 20, 2020

Holoride, one of the leading companies in the rapidly-expanding in-vehicle entertainment industry, last week announced the formation of a brand new strategy board composed of several big names in both tech and entertainment. The Russo Brothers join Holoride’s new advisory board alongside Oculus VR founder Palmer Luckey.

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Upload VR

JUNE 6, 2022

Apple is working on headset versions of its core apps as well as the ability to view a Mac’s display, Bloomberg’s Mark Gurman reports. Last year Gurman , The Information , and supply chain analyst Ming-Chi Kuo released reports claiming Apple is working on a premium headset for VR and AR with high resolution color passthrough.

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The Ghost Howls

APRIL 1, 2024

But the release of the Apple Vision Pro proved to Valve employees that people are fine with having an all-in-two device with two units connected by a cable. This is in stark contrast to the release of a standalone headset because PCVR people want to have astonishing graphical quality.

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Upload VR

APRIL 23, 2024

John Carmack just gave his take on Meta's new strategy of providing its headset OS to third-party hardware companies. You could drive the Apple displays from Quest silicon. UploadVR David Heaney Carmack points out that third-parties will have to price higher than Quest, since Meta sells its hardware at cost.

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The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. PSVR 2 Hero view of PSVR 2 (Image by Sony Interactive Entertainment) I had big hopes for PSVR 2.

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The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor). And they are entering it to dominate it.

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XR Today - Virtual Reality

JANUARY 1, 2024

Some of the earliest devices were specifically created for gaming and entertainment. Apple began building the Apple Vision Pro with a focus on enterprise needs. Innovators like Apple are taking a similar approach with the Apple Vision Pro. Meta introduced a new “ Meta Business ” service for enterprise customers.

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Upload VR

APRIL 22, 2024

A line of headsets for "productivity, learning, and entertainment" from Lenovo. A headset "fully focused on immersive entertainment like watching movies and videos with the highest resolution OLED screens." The history of technology suggests there's only room for one open platform alongside Apple's closed offering.

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XR Today - Mixed Reality tag

JUNE 7, 2023

Apple’s new visionOS operating system is easily one of the most anticipated new solutions announced at WWDC this year. For years, Apple fans have been left to scour the rumor mill for news about an impending Apple headset. Now we finally have not just one Apple VR/AR announcement, but multiple. What is Apple visionOS?

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ARPost

OCTOBER 10, 2022

InfiniteWorld is a digital content management and strategy company working on emerging technology solutions with emerging technology companies. That same year, Allen became a board member of NextVR , a company that specialized in VR broadcasts of live entertainment. Six years later, the company was purchased by Apple.

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Upload VR

FEBRUARY 28, 2024

Earlier today, Mark Zuckerberg met with LG CEO William Cho and the president of LG's Home Entertainment division Park Hyoung-sei at LG's headquarters in Seoul to finalize the details of the partnership. Apple's Personas have a similar goal, but are currently deep in the uncanny valley and limited to a 2D window.

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ARPost

FEBRUARY 8, 2023

That’s the direction we’re going in right now and companies are laying their cards on the table in a bid to be the dominant force driving us forward through their own varying strategies. In comparison to the upcoming competitors we’ll discuss, this device by far stands above the rest in terms of financial expense alongside Apple.

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XR Today - Virtual Reality

MARCH 7, 2024

Seemingly, that re-organised strategy is underway. Mark Zuckerberg, the CEO of Meta , recently met with William Cho, the CEO of LG, and Park Hyoung-sei, the President of the Home Entertainment Company , at LG Twin Towers in Yeouido, Seoul. LG’s smart OS has a platform worth approximately $750.5

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XR Today - Mixed Reality tag

MAY 30, 2023

As WWDC approaches, Apple continues to drop hints, leading spectators to assume an immersive device is coming that continues the transformative firm’s track record of distributing game-changing consumer hardware. An XR device from Apple could be massive. Apple’s putting a lot of money into this.

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ARPost

JANUARY 27, 2022

We saw an incredible adoption rate of AR shopping and VR entertainment as well as immersive learning. Companies like HTC, Oculus (Meta), and Apple will continue to innovate and launch devices equipped with the latest technological developments. The last two years put immersive technologies on the high-speed growth path.

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Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

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ARVR

DECEMBER 23, 2022

That will take years due to technological and cultural hurdles, but could be accelerated by Apple’s rumored entrance. Apple could launch an entertainment-first VR device in 2023, followed in later years by AR-oriented smart glasses. The latter could make or break the AR market. We saw this with smartphones and tablets.

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AR Insider

JANUARY 16, 2020

The first 2020 prediction involves the question on everyone’s mind: Apple AR glasses. Given Apple’s ability to mainstream emerging tech, the AR sector is hoping for some of that signature halo effect to accelerate things. That could come in the form of Apple AR glasses and their mainstreaming effect. Training Wheels.

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UploadVR Between Realities podcast

JANUARY 29, 2017

For every Nintendo there is a Sega and for every Apple there is a Microsoft. Our big question today is this: when it comes to VR, are Oculus and HTC the respective Apple and Microsoft of the industry? Oculus/Apple . The similarities between Oculus and Apple begin with a shared interest in controlled content.

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AR Insider

DECEMBER 24, 2019

Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. Apple Glasses Don’t Arrive in 2020. This strategy will be critical in 2020. One example is Ubiquity6’s strategy to condition users to scanning spaces by giving them a free tool to capture and share 3D models. Boiling it Down.

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Tech Trends VR

JUNE 5, 2020

The inclination of big firms like Tesla, Apple, and Facebook towards Spatial Computing. Companies like Tesla, Apple, and Facebook are investing heavily in it because of its capability to completely change how we access, organize, and use information. We documented this paradigm shift in The Infinite Retina.

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AR Insider

FEBRUARY 14, 2020

Its strategies and best practices were recently unpacked on more granular levels in an ARtillery Intelligence report. So I think you’re starting to see some of these use cases for augmented reality evolve beyond just creativity, fun and entertainment.” ” The Business Side. Spectacles are also a conditioning play.

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AR Insider

DECEMBER 26, 2019

Is Apple Building an Entertainment Wearable? AR Briefs, Episode 32: AR Strategies & Business Models. 2020 Spatial Predictions: Apple’s AR Fate. For a deeper indexed archive spatial computing intelligence, subscribe to ARtillery PRO. And look forward to more daily spatial computing coverage in 2020. 22% of U.S.

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The Ghost Howls

DECEMBER 20, 2020

So when Totem Entertainment, the developers of VR Paradise, the virtual strip club simulator , asked me to review their product, I understood it was one of these moments: it was my duty to do it for the good of all of you. The upcoming Ple Room in VR Paradise (Image by Totem Entertainment). What is VR Paradise?

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Tech Trends VR

MARCH 17, 2020

From gaming to media and entertainment, from social experiences to getting work done, VR as the next computing platform will support the full spectrum of uses that people expect from their devices, like phones and laptops, today. On launch day at midnight, these tracks will also be available on iTunes, Apple Music, and Spotify.

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XR Today - Mixed Reality tag

JULY 18, 2023

The Apple Vision Pro currently uses Samsung’s next-generation microdisplay technology. According to Gong Min Kim, Vice President and Head of Technology Strategy Team, Samsung Display , the LEDoS displays will replace OLEDoS. This is due to their close proximity to the eye, he explained.

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XR Today - Mixed Reality tag

JUNE 6, 2023

Tim Cook, Apple’s Chief Executive , debuted the Vision Pro on Monday evening to the heightened anticipation of tech fans worldwide. Price (Pain) Points Notwithstanding the $3,499 price point, one must assess what makes Apple’s Vision Pro accessible, and to whom. The device was ethereal in its reveal.

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ARPost

NOVEMBER 22, 2022

Nreal for Entertainment. “AR glasses are a fantastic gaming companion, and serving the gaming community is an important strategy for us,” Nreal co-founder Peng Jin, said in a release shared with ARPost. “This beta is a small step to defining spatial entertainment. entertaining and easy to use.”

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ARVR

JANUARY 22, 2021

And Magic Leap , the company we all put our AR faith in, has refocused their strategy away from consumers and towards healthcare, defense and telecommunications. You guessed it: The Apple AR glasses. Well, Apple has been warming up to this for several years. But Apple is looking for the right killer app and the right timing.

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XR Today - Mixed Reality tag

DECEMBER 1, 2023

While spatial computing isn’t an entirely new concept, major market leaders like Apple believe it will shape the future of our digital interactions. This includes the development of more comfortable, lightweight, and powerful wearable headsets, like the impeding Apple Vision Pro.

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ARVR

AUGUST 23, 2022

In that light, its appeal will lie in elegant integration with other Apple hardware and wearables. Beyond Apple’s speculative entrance, current players continue to define shifts in the headworn AR market. A spending inflection is projected to occur in 2025, due to Apple’s estimated market entrance. evolving over several years.”

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Road to VR

MARCH 1, 2019

Magic Leap is giving away serious cash to developers this year through their Independent Creator Program , which has earmarked an “eight-figure” number destined to fund app developers working in gaming, entertainment, collaboration, productivity, and more. Entertainment. Entertainment. Future Sight AR. Taqtile, Inc.

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The Ghost Howls

AUGUST 29, 2022

Image by Sony Interactive Entertainment). It is now official: Sony Interactive Entertainment has confirmed on Instagram that the PlayStation VR 2 headset is going to launch in “early 2023”. Next year sounds already to be very interesting, with the expected release of PSVR 2 and maybe also of the Apple headset…. Learn more.

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XR Today - Mixed Reality tag

NOVEMBER 9, 2023

While spatial computing isn’t an entirely new concept, major market leaders like Apple believe it will shape the future of our digital interactions. This includes the development of more comfortable, lightweight, and powerful wearable headsets, like the impeding Apple Vision Pro.

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