The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay.

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ARVR

MARCH 16, 2023

Apple of My Eye So the question that remains is what it’s going to take to accelerate consumer AR acceptance. And that’s where headworn AR’s biggest looming topic factors in: Apple. If there’s one company that has the potential to jumpstart the market, per its classic “halo effect,” it’s Apple. Beyond the “if?”

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XR Today - Mixed Reality tag

JULY 17, 2023

The NBA will reportedly join Apple’s upcoming Vision Pro headset for a massive collaboration for sports matches, media reports have revealed. The Apple Vision Pro has made headlines across the media after the Apple Worldwide Developer’s Conference (WWDC) in early June.

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. The firm’s first XR headset is due soon, and with it comes a spatial computing ambition that draws similarities and differences to Lenovo, Microsoft, Meta, HTC VIVE, and other XR headset vendors. Just days after the Sapetop announcement, Apple revealed its Vision Pro product.

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XR Today - Mixed Reality tag

SEPTEMBER 29, 2023

While the event focused primarily on consumer and entertainment innovations and use cases, it revealed critical details on the future of the XR industry and the technology fueling it. During the event’s opening keynote, Mark Zuckerberg, CEO of Meta, announced the release window , October 10, with pre-orders open now.

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XR Today - Augmented Reality tag

SEPTEMBER 25, 2023

The firm is debuting a device with spatial computing features similar to the Apple Vision Pro. Moreover, Immersed is debuting its Visor product at a lower price than the Vision Pro, perhaps creating a wild card in XR competition alongside significant players such as Meta, Microsoft, HTC, Lenovo, Xreal, and Varjo.

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XR Today - Big XR News tag

MAY 19, 2023

Amidst rumours of Apple’s new headset, many firms are ramping up efforts, perhaps partly due to a looming sense of competition. Meanwhile, XR brands worldwide are striving to establish themselves as leads in entertainment, collaboration, and wearables via events, product launches, and rebranding.

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The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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XR Today - Augmented Reality tag

JUNE 7, 2023

Apple Inc has reportedly bought out US headset manufacturer Mira following its Vision Quest headset debut on Monday, a Verge report revealed on Tuesday. According to the Verge report, Apple acquired roughly 11 Mira employees. In the post, Taft said: “Excited for Mira’s next chapter, at Apple :).

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TechPrior

APRIL 10, 2020

Apple has always been at the forefront for all kinds of augmented reality innovations and has always had ambitious plans for the future of AR and VR. As a part of its next promising venture, Apple is in the process of acquiring NextVR; a California based VR company. Apple is expected to acquire NextVR for around $100 million.

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XR Today - Big XR News tag

JULY 26, 2023

The Apple Vision Pro has made sensational headlines across global media outlets, leading to renewed interest in virtual, augmented, mixed, and extended reality (VR/AR/MR/XR) technologies. Due to the immense secrecy of the Vision Pro, many had to wait until after the big reveal at the annual event.

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XR Today - Mixed Reality tag

SEPTEMBER 22, 2023

Soon, Meta will host its Connect 2023 event, whereby the firm will announce innovations in its XR product portfolio. Peter Vindevoge, speaking on the entry of Meta Platforms, Apple, and many others, could lead to a trend of greater VR gaming adoption. Gears are turning as the mid-year crossover is in full effect.

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XR Today - Mixed Reality tag

JANUARY 30, 2024

Apple, Apple, Apple. The impact of Apple’s headset is predicted by some in the XR industry to bring new eyes and fresh investments towards broader enterprise and consumer AR/VR/MR companies – already, it appears XR firms are taking note of the potential spatial computing trend of 2024.

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AR Insider

JANUARY 27, 2021

I n 2006, I attended a launch event in San Francisco for Microsoft Virtual Earth 3D. Other potential apps include entertainment, auto-navigation and enterprise-facing tools. Back to the issue of timing and underlying tech (a gating factor for Microsoft Virtual Earth 3D in 2006), a force multiplier for all of the above may be 5G.

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XR Today - Mixed Reality tag

JUNE 6, 2023

Tim Cook, Apple’s Chief Executive , debuted the Vision Pro on Monday evening to the heightened anticipation of tech fans worldwide. Price (Pain) Points Notwithstanding the $3,499 price point, one must assess what makes Apple’s Vision Pro accessible, and to whom. The device was ethereal in its reveal.

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VRScout

SEPTEMBER 8, 2018

One of the largest industry events in North America, the Vancouver-based conference will spotlight how tech giants and startups are creating new ways to visualize and interact with virtual worlds. and LNG Studios , each showcasing programs that put hardware like HTC Vive or Microsoft HoloLens through their paces.

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XR Today - Augmented Reality tag

NOVEMBER 20, 2023

At the event, Jon Li said that AI has “really infiltrated everybody’s mindshare,” explaining that various enterprise end-users, from healthcare to security, can benefit from the emerging technology. However, these leading firms flipped the year’s mainstream narrative for XR, building 2024 up as a landmark year for XR.

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Cats and VR

JANUARY 15, 2019

Los Angeles-based AR studio ARwall has expanded with the addition of senior-level talent and entertainment industry advisors well known for their expertise in design, engineering, and XR. Mosco has held notable positions at Apple, Facebook, and Oculus.

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AR Insider

JANUARY 8, 2020

According to the Harvard Business Review’s seminal piece “Welcome to the Experience Economy”, “an experience occurs when a company intentionally uses services as the stage, and goods as props, to engage individual customers in a way that creates a memorable event.”. Source: Nexus Studios / Scape. The Store as a Game.

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UploadVR Between Realities podcast

MARCH 19, 2017

I liked the event, curated by Zack Lynch of Jazz Venture Partners , because it reminded me of the long view of VR and how much of a role that research and development still has to play in it. Above: VR entertainment panelists: Margaret Wallace (left), Theresa Duringer, Noah Falstein, and Shiraz Akmal. What this means for startups.

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ARVR

AUGUST 25, 2022

We can only expect that after apple releases their glasses at the end of 2023, according to MacRumors Apple Glasses: Everything We Know So Far And the second model of glasses in 2024/5, as we know, will cause the markets to start “coping “ them, and we can’t forget about the return of google glasses 2. And the Second is Web 3.0.

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The Ghost Howls

OCTOBER 4, 2021

The company has set up a virtual event on the platform ENGAGE (of which HTC is an investor) for October, 14th 2021 at 8 am PDT. The motto of the event is “Go With The Flow”, and Upload VR has discovered that HTC recently has trademarked the name “Vive Flow” , so it can be expected that the new device will have that name. Image by IGN).

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VRWorld

SEPTEMBER 12, 2017

At the very first event in Steve Jobs Theater at its new headquarters, Apple Inc. According to Bloomberg, the iPhone X, Apple’s most expensive phone ever , was one of three new models Chief Executive Officer Tim Cook showed off during an event at the company’s new $5 billion headquarters in Cupertino, California, on Tuesday.

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XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

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AR Insider

APRIL 6, 2020

” That’s everything from working at home to virtual events. It also includes VR’s immersion and escapism (entertainment); and AR’s applications in workplace collaboration and home services (utility). Microsoft committed 100,000 units to the U.S. Army, but that’s amortized over several years.

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ARVR

FEBRUARY 24, 2021

Here are just some of the tech stocks many are looking at right now (in no particular order): Microsoft Corporation (MSFT) For the people who brought you the Hololens 2, probably the most sophisticated pair of mixed reality smart glasses out there to date. One-year price performance for MSFT as of 2/3/20 Apple Inc.

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Bernard Marr

JANUARY 4, 2023

Everybody in the world of consumer and entertainment technology has their eyes set on Las Vegas, where CES 2023 is set to open its doors in early January. Those known to be taking part include Google, Microsoft, LG, Sony, ASUS, Garmin, Panasonic, Nvidia, Intel, Hisense, JBL, and AMD. What can we expect to see? Innovation Awards.

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UploadVR Between Realities podcast

AUGUST 9, 2017

The organizers of VR’s biggest awards ceremony, The Proto Awards, say they won’t be hosting an event in 2017. The event is organized by The Virtual Reality Foundation, which is composed of many of the same people behind the Virtual Reality Los Angeles conference and startup Mindshow.

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The Ghost Howls

MARCH 2, 2020

Regarding VR, this week we register the fact that two important events like Facebook F8 and GDC have been canceled. The Game Developers Conference , a big event where there have been in the past many announcements about VR, has been canceled after all the major brands withdrew from it , leaving the organizers with no choice.

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The Ghost Howls

MARCH 21, 2021

It will be a very interesting event and you can register at this link if you want to enjoy it (come on, it’s free!). Image by Sony Interactive Entertainment). Image by Microsoft). After the news went viral, Microsoft has clarified that it was just “a translation bug” and that Xbox is not adding VR support at the moment.

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XR Today - Mixed Reality tag

OCTOBER 27, 2022

Analysts have cited the economic downturn along with Apple’s privacy measures to request permission before monitoring bespoke digital adverts, reports show. Meta also reported key successes across its Meta Quest store in October, namely during its Developer State of the Union address at the Connect 2022 event. billion, down $1.8

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XR Today - Mixed Reality tag

DECEMBER 21, 2022

This includes Varjo’s XR-2, Microsoft’s HoloLens 2, Pico Interactive’s Pico 4 Enterprise, and Meta Platform’s Quest Pro. Also, Apple’s long-awaited headset is expected to release in 2023 , following ongoing revisions. Entertainment and Events. What Will the Future of XR Look Like?

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UploadVR Between Realities podcast

FEBRUARY 22, 2017

Devine has been part of the digital games industry for more than 30 years, starting at Virgin Games in the ‘80s with stints at id Software, Ensemble Studios, Microsoft and Apple where he worked on a variety of projects from 7th Guest to Quake to Halo Wars. It all sounds frightfully eerie, but also very interesting and entertaining.

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Road to VR

NOVEMBER 13, 2016

One thing’s for sure, if you’re a PC user wanting to indulge in a spot of immersive entertainment right now, the choice of operating systems on which you can do so are mostly limited to just one. This is news that will likely delight both open source operating system enthusiasts, Apple fans and Windows detractors alike.

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The Ghost Howls

SEPTEMBER 21, 2020

What an exciting week for technology, with the Facebook Connect, PS5 price announcement, Apple event and the release of RTX30 graphics cards! Even Apple uses modified ARM chips. Microsoft finally enables Research Mode on HoloLens 2. What a time to be alive! New Research Mode enabled on HoloLens 2.

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The Ghost Howls

JANUARY 10, 2022

This has been the week of CES, and I will write tomorrow or the day after a full roundup only dedicated to this incredibly important tech event. My favorite ones have been: Sony Interactive Entertainment has revealed that the next PSVR headset will be called PSVR 2 and will feature 2K x 2K per eye, up to 120 Hz framerate, and 110° FOV.

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The Ghost Howls

JANUARY 25, 2021

Furthermore, the comparison with Microsoft doesn’t hold well: Microsoft was a software company that just didn’t have high standards, so it made products with many bugs. Apple way be working on a VR headset. According to Bloomberg, next year Apple is going to release a VR headset with limited passthrough AR functionalities.

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