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European Council Publishes Web 4.0 Strategy

ARPost

To make that happen, the report outlines four “Key Strategy Pillars”: Empowering people and reinforcing skills to foster awareness, access to trustworthy information, and building a talent pool of virtual world specialists. Apple currently holds so much power that they could say ‘This is the way we’re going to go.’

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Apple is Approaching Social on Vision Pro the Way Meta Should Have All Along

Road to VR

With Vision Pro, Apple is taking a different approach—making apps social right out of the box. Meta’s Social Strategy in a Nutshell Horizon Worlds is the manifestation of Meta’s social XR strategy. A space where you and your friends can go to build or play novel virtual games and experiences.

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Facebook Surges in U.S. Patent Rankings Due to Mounting AR Strategy

Road to VR

With a growing number of Facebook-employed AR/VR professionals and a mounting catalog of IP, it’s clear Facebook isn’t just flirting with the idea of entering into the AR space, but rather it has a definite intention of owning a significant slice of the market. Patent Rankings Due to Mounting AR Strategy appeared first on Road to VR.

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Quest 3 Unboxing Reportedly Leaked Ahead of Fall Release, Video Here

Road to VR

There’s not much else to say here: it definitely looks like Quest 3, floppy headstrap and all. Meta announced Quest 3 back in June, just days prior to the reveal of Apple Vision Pro.

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The XR Week Peek (2023.07.31): Roblox released on Quest, Apple bringing back investments in VR, and more!

The Ghost Howls

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay. More info (Somnium Space 3.0

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Xbox Cloud Gaming to Launch on Quest as Meta Strengthens Microsoft Partnership

Road to VR

Microsoft has largely bowed out of VR following its launch of Windows PC VR headsets in 2017 (aka ‘Windows MR’), not to mention its historical lack of VR strategy for its Xbox consoles. The only company that fits that bill better than Meta itself is Apple, which is most definitely looking to get into XR in the future.

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What’s Google’s ‘Audio AR’ Play?

AR Insider

This post is adapted from ARtillery Intelligence’s latest report, Hearables: Broadening the Definition of AR. Picking up where we left off last week in examining Apple’s hearables strategy, what’s Google’s counterpoint? With Apple out of the way, we’ll now tackle Google (and Bose next week).

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