The Ghost Howls

FEBRUARY 19, 2024

Top news of the week (Image by Apple) Many people are analyzing the Apple Vision Pro… including the ones at Meta Here you are with the usual huge roundup of news about the Apple Vision Pro (a roundup in a roundup). This week both Zuck, the CEO of Meta, and Boz, the CTO of Meta, expressed their opinions on the Apple Vision Pro.

San Diego 364

San Diego Apple Hand tracking Simulation 364

UploadVR Between Realities podcast

JUNE 6, 2017

Epic Games CEO Tim Sweeney thinks Apple’s upcoming iOS 11 update, arriving this fall, will be a huge boost to the emerging AR industry. I believe this is truly the start of the mainstream VR and AR revolution that we at Epic have been striving for, and building for, over the course of many years.

Apple 197

Apple AR Unreal Unity 197

The Ghost Howls

JULY 9, 2022

The Digital Markets Act is a law that the European Parliament and Commission are discussing since 2020 and has the purpose of limiting the excessive power of the major tech giants like Apple, Microsoft, Amazon, Google, and Meta. Concept of a future AR glass by Apple. We can expect so all big tech companies to comply with it in 2023.

Apple 473

Apple Europe Data Amazon 473

XR Today - Mixed Reality tag

APRIL 5, 2024

It’s exciting to work with developers like VirtualSpeech to bring their training courses to the masses. Enable Meta to generate a valuable income source and services for its XR hardware ecosystem, competing with Apple’s Vision Pro offerings. Notably, following the genAI trend, Glartek 2.0

Apple 66

Apple Training Immersion Industry 66

Road to VR

FEBRUARY 8, 2024

Vision Pro is getting a ton of social media engagement after it launched earlier this month, which is great since people are finding out just how Apple’s first mixed reality headset can fit into their lifestyle. You won't find it in Apple's marketing but the Vision Pro is the ultimate cooking computer.

Apple 226

Apple Filming Examples Gaming 226

Road to VR

JUNE 22, 2023

Microsoft released the first-gen Zune in 2006, an MP3 player that looked to compete with Apple’s largely dominant line of iPods. Apple wasn’t the first to make a portable MP3 player, although it was the first to make one everyone wanted. Zooming out, Zune’s ultimate defeat belies a larger pattern of behavior.

Strategy 314

Strategy Microsoft Magic Leap Apple 314

The Ghost Howls

JANUARY 29, 2024

This is going to be the week of the Apple Vision Pro, with the first people who preordered it finally receiving the device at home! Apple released a new trailer for the headset. Finally, we will have some real impressions on the device not coming from scripted demos. There is even an app to send faxes!

Apple 378

Apple Microsoft China Ukraine 378

Mashable VR

JUNE 3, 2022

Apple fans are going to have to resist the temptation to call in sick and spend a perfect summer Monday at the beach. CEO Tim Cook and the usual cast of Apple department heads will take to the stage on June 6 at 10 a.m. Maybe that would explain why Apple’s WWDC invite included a bunch of 3D character models.

Apple 103

Apple Software California Hardware 103

The Ghost Howls

JUNE 12, 2023

Exactly one week ago, Apple announced the Apple Vision Pro, its first XR headset. This has been a piece of massive news, which most probably has started a new course for VR. I’m leaving you below a selection of good posts that can give you an overview of this new headset launched by Apple.

Apple 288

Apple Ukraine Italy Simulation 288

Digital Trends

AUGUST 22, 2021

An Apple II computer manual recently fetched almost $800,000 at auction. Of course, there was something rather special about this decades-old document.

Apple 111

Apple Course 111

AR Insider

FEBRUARY 5, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. In Apple earnings last week, he didn’t pass up the opportunity for this perennial AR shout-out — this time zeroing in on the tech’s breadth of applicability. Tim Cook is a big fan of AR.

Wearables 215

Wearables AR Apple Trends 215

AR Insider

JULY 22, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. All of the above has been top of mind, but it was underscored further in announcements from Snap and Apple at their respective developer conferences. This will be Apple’s version of an AR cloud.

AR 282

AR Retail Apple Data 282

AR Insider

DECEMBER 8, 2020

Smart glasses are of course the AR modality that will unlock the technology’s true potential. But history tells us if anyone can accomplish that feat of mainstreaming emerging tech – or at least catalyze the process – it’s Apple. Apple of My Eye. This theory fits the profile for Apple’s signature multi-device ecosystem play.

AR 538

AR Wearables Apple Strategy 538

The Ghost Howls

NOVEMBER 13, 2023

Samsung is one of the most important smartphone brands, and probably one of the few brands in the world that can try to compete with Apple. But this headset looks to me arriving a bit too late and already chasing the Vision Pro, so probably Apple will win the first round. This means that iPhone users can not enjoy WebXR yet.

China 359

China Samsung Apple Ukraine 359

The Ghost Howls

OCTOBER 11, 2023

I’m trying to keep expectations in place not because I want to be negative about VR (I’m a strong believer in the tech), but because in the past I’ve already seen that trend of setting unrealistic expectations and then writing “VR is dead” the day after when the market of course haven’t reached those results.

Apple 355

Apple Unreal Hand tracking Ukraine 355

The Ghost Howls

MAY 1, 2023

And of course, they are going to appeal this decision… More info PSVR 2 to be sold in retail stores Sony Interactive Entertainment has announced that “soon”, PSVR 2 will be sold in dedicated retail store locations. I hope for this second scenario, of course. And this will be beneficial for everyone in the field.

Apple 312

Apple Ukraine Microsoft Chile 312

AR Insider

NOVEMBER 14, 2019

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. Apple is already far ahead given the success of Watch and Airpods. The poster child here is Apple. Of course, the trend stretches beyond the big five ( let’s not forget Facebook ).

Wearables 225

Wearables Trends Amazon Hardware 225

ARPost

JANUARY 21, 2022

We had a lot of news in the XR space in 2021, and a lot of trends could be distilled from that news. Trends around VR adoption, opensource, low and no-code development. However, some of the most exciting trends are all around AR glasses. We’re talking, of course, about Google Glass. The Obvious Outlier.

AR 411

AR Google Trends Hardware 411

AR Insider

NOVEMBER 19, 2020

The thought is that devices like Apple Watch and AirPods condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. Classic Apple. That includes smartwatches and “hearables” such as Apple AirPods and its equivalents. Trojan Horse.

Wearables 332

Wearables AR Apple Strategy 332

XR Today - Virtual Reality

JULY 20, 2023

In the interview, we discuss the Munich-based firm’s end-user insights with Audi and HTC VIVE and trends in automotive XR. Of course, we are very happy about the feedback we receive, and we integrate many suggestions into future updates to create the perfect holoride journey for passengers. Of course, there are many advantages.

Automotive 180

Automotive Gaming Entertainment Immersion 180

AR Insider

OCTOBER 8, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. Triangulating Clues in Apple’s AR Roadmap. Four gates enable customized courses which can then be traversed a few times to calibrate the car’s sensors. The Race is On.

AR 329

AR Trends Wearables Examples 329

AR Insider

JULY 16, 2021

To put some numbers behind that, 75 percent of apps in Apple’s App Store’s first year were paid apps — similar to VR today. This trend also follows audience dynamics: Early adopters are more likely to pay for content and experiences. Of course, mileage will vary and you can play with the formula inputs above.

Trends 333

Trends Exercises AR Gaming 333

The Ghost Howls

OCTOBER 4, 2022

This would be a total pivot for Meta, which would so migrate away from the social importance of having eye and face tracking to compete directly with Apple in offering a consumer device totally dedicated to mixed reality. But NFTs should be bought with fiat currency and Apple will take a 30% cut out of them. Top news of the week.

China 474

China Apple Ukraine Video 474

AR Insider

MARCH 30, 2021

The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. That includes smartwatches and “ hearables ” such as Apple AirPods and its equivalents. Part V: Apple. Trojan Horse.

Wearables 306

Wearables AR Strategy Apple 306

AR Insider

APRIL 6, 2021

We’re talking of course about AR glasses. But history tells us if anyone can accomplish that feat of mainstreaming emerging tech – or at least catalyze the process – it’s probably Apple. Apple of My Eye. Apple AR glasses could accomplish this by both propping up and succeeding the aging iPhone.

AR 354

AR Wearables Apple Strategy 354

The Ghost Howls

NOVEMBER 21, 2022

Of course, I hope to be wrong. The delivery date is of course in February 2023: Upload VR placed an order in the US about this product and got a delivery window between February 22nd and February 28th. This is a positive moment for consumer smartglasses and Vuzix is confirming this trend. The road to next-gen PSVR has started!

HTC 418

HTC Tuvalu Augmented Reality AR 418

ARVR

JANUARY 22, 2021

As in earlier years, I have curated the most interesting and pressing technological trends for the year to come. Trending AR VR Articles: 1. 9 Must Have Skills To Become An AR/VR Developer (With Course Recommendations) 2. Top 17 Augmented Reality Statistics, Facts and Trends for 2021 and Beyond 3. How probable is it then?

AR 130

AR Augmented Reality Apple Trends 130

XR Today - Mixed Reality tag

JANUARY 30, 2024

Apple, Apple, Apple. Auidences are watching, developers are already working on realityOS applications, and XR device vendors are making a move towards the spatial computing trend of 2024. The Apple Vision Pro is incoming – if you haven’t heard already – the firm is looking to make a big splash in XR.

Apple 90

Apple Magic Leap Technology Trends 90

AR Insider

MARCH 4, 2021

And the wild card to kick off that progression will be Apple. Apple’s projected market entrance in the next few years will be impactful. This “AR lite” approach, as we’re calling it, also fits the profile for Apple and its style sensibilities. So given that choice, Apple could lean towards the former in V1.

AR 263

AR Wearables Apple Magic Leap 263

AR Insider

MAY 18, 2021

After covering Apple last week, what moves is Google making in wearables? But as with Apple, a key question is ‘why?’. And like Apple, Google’s motivations for wearables are to protect and future-proof its core business. And like Apple, Google’s motivations for wearables are to protect and future-proof its core business.

Wearables 311

Wearables Google AR Apple 311

AR Insider

DECEMBER 16, 2019

Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. Apple Glasses Don’t Arrive in 2020. Apple AR Glasses Arrive Fashionably Late. A longstanding rumor in the AR industry has pegged 2020 as the year that Apple will launch AR glasses. But there are also confidence signals.

Apple 199

Apple Wearables AR Industry 199

AR Insider

AUGUST 10, 2020

3D models are of course endemic to several fields already, and have been around for years through computer automated design (CAD) software. The four-year-old Melbourne-based company also notably boasts a blue-chip client list including Apple, Medtronic and Hino Trucks USA. million in seed funding.

AR 315

AR Data Software Architecture 315

AR Insider

APRIL 27, 2020

Of course, this only represents a segment of the VR market, but is one that’s prominent and representative, given that Quest accounts for a leading share of consumer VR new device sales. But a key question arises if that trend will continue for VR. Immersive advertising could be that model.

Oculus 215

Oculus Data Survey Trends 215

AR Insider

JANUARY 29, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. Among tech’s big five — Apple, Google, Amazon, Microsoft and Facebook — all but Facebook have crossed the mark. Apple was first, followed by Microsoft and Amazon (which has since dipped below the mark).

AR 195

AR Amazon Microsoft Data 195

The Ghost Howls

JANUARY 23, 2023

Top news of the week (Image by Microsoft) Microsoft lays off 10,000 employees and shuts down its mixed reality projects This is seriously a bad period for the tech industry in general, and of course also for mixed reality. The new report regards other devices in the work at Apple. But this is something that we already knew.

Microsoft 343

Microsoft Survey Apple AR 343

AR Insider

JUNE 30, 2021

To put some numbers behind that, 75 percent of apps in Apple’s App Store’s first year were paid apps — similar to VR today. This trend would also follow audience dynamics: Early adopters are more willing to pay for content and experiences. Of course, mileage will vary and you can play with the formula inputs above.

Trends 236

Trends Exercises AR Gaming 236

The Ghost Howls

MAY 14, 2023

Of course, AI has been the star of the show , with the public release of Google Bard and the announcement of a new language model, but there have been also interesting pieces of news about XR. And this trend can only get better, especially after Google will have launched its XR version of Android.

Google 462

Google Las Vegas San Jose Samsung 462