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The XR Week Peek (2022.07.18): Magic Leap 2 price revealed, new rumors about Apple, and more!

The Ghost Howls

Magic Leap reveals prices and availability of ML 2. Finally, Magic Leap has revealed information about the price and availability of Magic Leap 2. These are all right considerations, but it is also true that Magic Leap has much better visuals. Top news of the week. Other relevant news.

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Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

Microsoft released the first-gen Zune in 2006, an MP3 player that looked to compete with Apple’s largely dominant line of iPods. Apple wasn’t the first to make a portable MP3 player, although it was the first to make one everyone wanted. Zooming out, Zune’s ultimate defeat belies a larger pattern of behavior.

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Meta bad, metaverse bad

The Ghost Howls

After my usual Sunday tour of Twitter and Linkedin feed to gather news for my weekly newsletter, I feel the need of writing a rant about a trend I’m seeing online after the Meta Connect about Meta and its involvement in the “metaverse” field. Meta is bad, Apple is our savior!

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My predictions for augmented reality in 2021

The Ghost Howls

And this year, we’ll see further growth of this trend, which has still a big untapped potential: many new items to try-before-you-buy, new features available for filters, new popular ecosystems (like WeChat) that are going to adopt it properly. What will see a decreasing trend is everything that is about people going outside.

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My predictions for augmented reality in 2022

The Ghost Howls

As I always say about my predictions, I’m not sure they will turn out to be true (and honestly, many times this hasn’t happened), but for sure they identify some trends to keep an eye on. GENERAL TRENDS. I think that in 2022 we’ll mostly see in AR the growth of the same trends that we saw in the second half of 2021.

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My predictions for augmented reality in 2020

The Ghost Howls

After having written my predictions for virtual reality in 2020 , let’s see what will be the trends for this year in augmented reality. Regarding big brands, I expect Apple and Facebook still to wait a bit before releasing something, while Magic Leap will have to make its move to come out from the quicksands.

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ARtillery Briefs, Episode 47: The Road to AR Glasses

AR Insider

And the wild card to kick off that progression will be Apple. Apple’s projected market entrance in the next few years will be impactful. This “AR lite” approach, as we’re calling it, also fits the profile for Apple and its style sensibilities. So given that choice, Apple could lean towards the former in V1.

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