The Ghost Howls

JULY 10, 2023

The reason is the one I’ve already reported in this newsletter a few weeks ago: after the announcement of the Apple Vision Pro, Samsung has been caught a bit off guard by the announced features and it is now trying to power up its headset so that it will be able to properly compete with Apple’s device.

Samsung 205

Samsung Apple Las Vegas China 205

Road to VR

JUNE 22, 2023

Microsoft released the first-gen Zune in 2006, an MP3 player that looked to compete with Apple’s largely dominant line of iPods. Apple wasn’t the first to make a portable MP3 player, although it was the first to make one everyone wanted. Zooming out, Zune’s ultimate defeat belies a larger pattern of behavior.

Strategy 309

Strategy Microsoft Magic Leap Apple 309

Upload VR

FEBRUARY 6, 2024

We’re a long ways off from that and it won’t happen with the first generation Apple Vision Pro. I can only begin to imagine the possibilities and Apple is currently feeding developers kits at $3,500 each to build what’s in their imaginations. This is usually done to restore their sight to what others have at 20/20.

Apple 131

Apple Saudi Arabia Magic Leap AR 131

Upload VR

JUNE 9, 2023

A conversation could be coming to your home in the next five years and it is probably as unavoidable as those previous ones: Are you on a Meta Quest or do you have Apple Vision? But, right now, Apple just showed up to VR in a very big way and validated almost all the most forward - thinking work at its fastest-moving competitor.

Apple 141

Apple California Wearables Hand tracking 141

ARVR

FEBRUARY 1, 2023

But that’s really a stepping stone towards AR’s fully actualized self which of course is head-worn. Apple of My Eye But the big topic on everyone’s mind when it comes to AR glasses is Apple’s rumored entrance. Given that, what are all the rumors about an Apple headset launching in Spring 2023?

AR 130

AR Magic Leap Wearables Apple 130

ARPost

NOVEMBER 10, 2022

Given the investment in this virtual space by companies including Meta, HTC, ByteDance’s Pico, and soon… Apple with their anticipated headset likely to be announced in 2023 , the AR/VR market is a major player in the music industry, even spawning the “Best Metaverse Performance” category in the 2022 MTV VMAs. VR game Walkabout Mini Golf.

Virtual Reality 448

Virtual Reality Magic Leap Iceland AR 448

Upload VR

OCTOBER 20, 2023

Some other headsets like Pico 4 and Quest Pro house the battery in the rear padding instead of in the visor, while Apple Vision Pro has a tethered external battery pack to remove it from your head entirely. 0:00 / 0:04 1× Of course, that 397 grams figure includes the side arms and speakers, which you won't feel on the front of your face.

Magic Leap 135

Magic Leap Examples Apple Course 135

Upload VR

JUNE 6, 2023

We went hands on with Apple Vision Pro at Apple Park in California during WWDC23 and were blown away by the best headset demo ever made. Personas are what Apple calls human scans performed by the Vision Pro headset that are locked to the scanned individual to prevent others from wearing them. When it comes to everything else?

Apple 131

Apple Eye Tracking Hand tracking Magic Leap 131

The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

AR 301

AR Apple Microsoft Ukraine 301

The Ghost Howls

OCTOBER 15, 2018

Magic Leap has just organized its first developers’ event, dubbed “L.E.A.P.” It is the first event of this kind organized by Magic Leap: we can say that LEAP Con is like the Oculus Connect of Magic Leap and will probably become always more important, year after year, exactly as it has happened to Oculus.

Magic Leap 168

Magic Leap Augmented Reality AR Florida 168

XR Today - Mixed Reality tag

FEBRUARY 16, 2024

February 2024 is here, and this month marked the end of a long, long wait for Apple’s Vision Pro. Apple has already sold 200,000 devices in the first week, which is impressive. This funding will support Magic Leap’s “Chapter 3” roadmap of delivering enterprise-grade XR solutions.

Magic Leap 86

Magic Leap Saudi Arabia Apple Switzerland 86

The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

Apple 250

Apple AR Microsoft Magic Leap 250

VRScout

JULY 14, 2019

Similar to other AR headsets, such as the Magic Leap One Creator Edition or Microsoft HoloLens, a tiny projector mounted near the temple would project a small image onto the lenses in front of the user’s eyes. Of course, filing a patent by no means guarantees a final product will ever see the light of day.

Samsung 333

Samsung AR United States Magic Leap 333

AR Insider

MARCH 4, 2021

And the wild card to kick off that progression will be Apple. Apple’s projected market entrance in the next few years will be impactful. This “AR lite” approach, as we’re calling it, also fits the profile for Apple and its style sensibilities. So given that choice, Apple could lean towards the former in V1.

AR 268

AR Wearables Apple Magic Leap 268

The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” I have this impression for a few reasons.

Apple 386

Apple Samsung Eye Tracking Google 386

XR Today - Mixed Reality tag

MAY 30, 2023

As WWDC approaches, Apple continues to drop hints, leading spectators to assume an immersive device is coming that continues the transformative firm’s track record of distributing game-changing consumer hardware. An XR device from Apple could be massive. This month is proving a pivotal moment in the XR consumer landscape.

Apple 77

Apple Immersion Industry Hardware 77

The Ghost Howls

MAY 1, 2018

On Friday, a report on CNET shook a bit the XR community revealing that Apple is working on an AR/VR headset for 2020. An article that has become pretty popular, since every time that Apple makes something in an industry, it for sure changes all the market dynamics. Let’s take point 1: Apple is working on an AR/VR headset.

Apple 153

Apple AR Magic Leap Eye Tracking 153

AR Insider

APRIL 6, 2020

Of course “headsets” is a bit conflated, as subcategories (AR, VR, etc.) This category includes Magic, Leap One and Nreal Light. Given Magic Leap’s rumored 6K unit sales and Nreal’s late-year launch, 250,000 units in 2020 would have to rely on hefty enterprise HMDs sales. Drilling Down.

AR 270

AR Magic Leap Data Course 270

The Ghost Howls

MARCH 15, 2021

Apple already made hardware, so it already had the infrastructure to build it and just added XR people on top of this infrastracture, while Facebook could not). This has of course nothing to do with gathering data from the biggest number possible of people. Apple AR headset may have been delayed to 2025. Absolutely Not.

HTC 419

HTC Apple Magic Leap AR 419

EnterpriseWear

DECEMBER 4, 2018

Magic Leap finally dropped to mixed reviews and BrainXchange published its Definitive Guide to Adopting Wearables, AR and VR in Enterprise. Going into 2019, the industry eagerly awaits HoloLens 2 and Glass Enterprise Edition 2, as rumors swirl around the possibility of AR glasses from Apple and/or Facebook in the near future.

Magic Leap 58

Magic Leap Training Wearables Immersion 58

Road to VR

FEBRUARY 10, 2022

Making an AR headset accessible enough for consumers is a vastly different challenge to producing higher cost enterprise headsets— just ask Magic Leap. If true, it would represent a significant change of course for the HoloLens product line. Alex Kipman wearing HoloLens 2, Image courtesy Microsoft.

Microsoft 266

Microsoft AR Samsung Magic Leap 266

The Ghost Howls

JULY 8, 2019

nReal has been sued by Epic Games for the name too similar to Unreal and by Magic Leap that claims that nReal CEO Chi Xu has stolen the technology of the American company while working there. No one from Magic Leap or nReal is authorized to talk about this topic, so I won’t address it here.

AR 333

AR Magic Leap Augmented Reality Controllers 333

AR Insider

FEBRUARY 1, 2021

The CEO said they have but one competitor, Apple, which hasn’t yet announced any XR, AR or VR, products. Seems like they’re zeroing in on Maps as the sweet spot for XR and tossing everything else, like their Daydream headset, their investment in Magic Leap, Poly, and finally Tilt Brush, overboard. Tilt Brush becomes open source.

Google 255

Google Oculus Magic Leap Data Glove 255

The Ghost Howls

OCTOBER 4, 2022

This would be a total pivot for Meta, which would so migrate away from the social importance of having eye and face tracking to compete directly with Apple in offering a consumer device totally dedicated to mixed reality. But NFTs should be bought with fiat currency and Apple will take a 30% cut out of them. Top news of the week.

China 446

China Apple Ukraine Video 446

Road to VR

JUNE 7, 2022

By comparison similar devices like HoloLens 2 and Magic Leap tend to have hazy color inconsistency which often shows a faint rainbow haze from one side of the view to the other. You can of course offload the compute and battery into a tethered ‘puck’ design, but this significantly reduces the consumer appeal.

AR 356

AR Magic Leap Apple Course 356

The Ghost Howls

AUGUST 28, 2023

Then the wish to compete with Apple may not become a reality: when the Vision Pro was announced, Samsung didn’t expect such cool features from it, so it delayed the announcement of the headset to have the time to increase its capabilities. More info Is Apple working on the Vision Pro since 2007?

Samsung 312

Samsung Google Magic Leap Microsoft 312

XR Today - Mixed Reality tag

JANUARY 23, 2024

SPIE achieves this via a series of seminars, technical conferences, an exhibition floor, and a series of courses the event holders run alongside the primary conference date. Many XR industry giants, such as Google, Magic Leap, and Meta Reality Labs, are poised to appear at the event.

San Francisco 79

San Francisco Conference Magic Leap Industry 79

XR Today - Virtual Reality

MAY 15, 2023

Steinerman noted that Spaital started as a platform solely available on XR headsets such as Microsoft’s HoloLens and the Magic Leap. Steinerman gave the example of a mini golf course or a stylized cityscape race track. You want to go with your friends. We’re hoping you know to be a part of that conversation.

Unity 236

Unity Tools Immersion San Francisco 236

XR Today - Mixed Reality tag

JANUARY 30, 2024

Apple, Apple, Apple. The impact of Apple’s headset is predicted by some in the XR industry to bring new eyes and fresh investments towards broader enterprise and consumer AR/VR/MR companies – already, it appears XR firms are taking note of the potential spatial computing trend of 2024.

Apple 90

Apple Magic Leap Technology Trends 90

The Ghost Howls

FEBRUARY 28, 2022

There is no official confirmation on this, and I hope to be wrong because having to use earphones would be a big hit to its comfort Release date and price : of course the release date (will it come before or after an Apple headset?) Magic Leap 2 has inside-out tracked controllers. News worth a mention.

Magic Leap 391

Magic Leap Haptic Machine Learning Sony 391

Road to VR

MARCH 19, 2017

“Although AR remains as the minority portion of the market in terms of shipments, these headsets are expected to bring in significantly more revenue over the course of the forecast as the value of AR headsets grows from $209 million in 2016 to $48.7 billion in 2021. Meanwhile, VR headsets grow from $2.1 billion in 2016 to $18.6

AR 251

AR Virtual Reality Magic Leap Samsung 251

The Ghost Howls

MAY 9, 2019

I got immediately hyped about this: we are all dreaming about AR glasses like Magic Leap or HoloLens 2 , but what if the future was made of AR contact lenses? Me doing a duck face with a pair of Magic Leap on. Of course, you can look through. What is the current status of the project?

AR 396

AR Magic Leap Augmented Reality France 396

The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! But of course, the technology is still not there: the Oculus Quest is still uncomfortable, we can’t read texts in it, and so on.

Apple 511

Apple Oculus China Magic Leap 511

ARVR

JANUARY 22, 2021

9 Must Have Skills To Become An AR/VR Developer (With Course Recommendations) 2. And Magic Leap , the company we all put our AR faith in, has refocused their strategy away from consumers and towards healthcare, defense and telecommunications. You guessed it: The Apple AR glasses. Trending AR VR Articles: 1.

AR 130

AR Augmented Reality Apple Trends 130

The Ghost Howls

FEBRUARY 17, 2020

Apple now lets add you add “buy” button to AR Quick Look. A piece of simple news, but a very important one, has hit the AR industry this week: Apple now lets companies add custom buttons (usually the “Buy” one) to AR Quick Look. Magic Leap plans dev days and dev programs. More info (Use Google Translate).

Magic Leap 211

Magic Leap San Francisco AR Sony 211

The Ghost Howls

MAY 8, 2023

The first one is that since the Gaming Showcase is happening on June, 1st, it seems positioned in a way to make Meta perform some announcements right before the Apple WWDC. Apple WWDC is where the Apple Reality headset may be announced, and it is taking place on June, 5th.

AR 271

AR Gaming Augmented Reality China 271

The Ghost Howls

JULY 29, 2020

Steve answered me that they don’t want to over promise as other companies have done in the past (cough…cough… Magic Leap ), but of course, they have to talk about what they are doing to generate awareness and attract investors. Of course, the actual release date will depend on FDA approval. Release roadmap.

AR 545

AR Eye Tracking Data Technology 545