Road to VR

JUNE 22, 2023

Microsoft released the first-gen Zune in 2006, an MP3 player that looked to compete with Apple’s largely dominant line of iPods. Apple wasn’t the first to make a portable MP3 player, although it was the first to make one everyone wanted. Zooming out, Zune’s ultimate defeat belies a larger pattern of behavior.

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Upload VR

JUNE 9, 2023

A conversation could be coming to your home in the next five years and it is probably as unavoidable as those previous ones: Are you on a Meta Quest or do you have Apple Vision? But, right now, Apple just showed up to VR in a very big way and validated almost all the most forward - thinking work at its fastest-moving competitor.

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The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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The Ghost Howls

SEPTEMBER 21, 2019

The Oculus Connect 6 is approaching. Next week, on 25th and 26th, Oculus will hold its main yearly event , and as always, it will talk about the milestones reached by the company and then it will show future hardware and software. What will Oculus announce? This is the homepage of Oculus website (Image by Oculus).

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The Ghost Howls

OCTOBER 15, 2018

Magic Leap has just organized its first developers’ event, dubbed “L.E.A.P.” It is the first event of this kind organized by Magic Leap: we can say that LEAP Con is like the Oculus Connect of Magic Leap and will probably become always more important, year after year, exactly as it has happened to Oculus.

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The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

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The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” ” and made the brains of the whole crowd explode.

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The Ghost Howls

MARCH 15, 2021

Apple already made hardware, so it already had the infrastructure to build it and just added XR people on top of this infrastracture, while Facebook could not). In September, the new Facebook Avatars will come and substitute the current Oculus avatars. Apple AR headset may have been delayed to 2025. But it is impressive anyway.

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AR Insider

APRIL 6, 2020

Of course “headsets” is a bit conflated, as subcategories (AR, VR, etc.) Within VR, IDC projects the greatest growth for standalones like Oculus Quest and VIVE Focus. Oculus Quest — the fastest growing standalone — sold about 425,000 units in 2019 according to our calculations. Drilling Down.

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XR Today - Mixed Reality tag

MAY 30, 2023

As WWDC approaches, Apple continues to drop hints, leading spectators to assume an immersive device is coming that continues the transformative firm’s track record of distributing game-changing consumer hardware. An XR device from Apple could be massive. This month is proving a pivotal moment in the XR consumer landscape.

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Road to VR

FEBRUARY 10, 2022

Making an AR headset accessible enough for consumers is a vastly different challenge to producing higher cost enterprise headsets— just ask Magic Leap. If true, it would represent a significant change of course for the HoloLens product line. Alex Kipman wearing HoloLens 2, Image courtesy Microsoft.

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The Ghost Howls

MAY 1, 2018

On Friday, a report on CNET shook a bit the XR community revealing that Apple is working on an AR/VR headset for 2020. An article that has become pretty popular, since every time that Apple makes something in an industry, it for sure changes all the market dynamics. Let’s take point 1: Apple is working on an AR/VR headset.

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The Ghost Howls

JULY 8, 2019

nReal has been sued by Epic Games for the name too similar to Unreal and by Magic Leap that claims that nReal CEO Chi Xu has stolen the technology of the American company while working there. No one from Magic Leap or nReal is authorized to talk about this topic, so I won’t address it here.

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EnterpriseWear

DECEMBER 4, 2018

Magic Leap finally dropped to mixed reviews and BrainXchange published its Definitive Guide to Adopting Wearables, AR and VR in Enterprise. Going into 2019, the industry eagerly awaits HoloLens 2 and Glass Enterprise Edition 2, as rumors swirl around the possibility of AR glasses from Apple and/or Facebook in the near future.

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The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! But of course, the technology is still not there: the Oculus Quest is still uncomfortable, we can’t read texts in it, and so on.

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The Ghost Howls

JANUARY 12, 2020

Of course, it is aimed at the enterprise (and the military) market. Of course, he also talks about immersive realities. Oculus Link official cable now available worldwide (but Quest is still soldout). Good news for all the Quest fans: the official Oculus Link cable is now available worldwide in 22 countries.

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The Ghost Howls

MARCH 26, 2018

And once you decide to sell a premium product, of course, the price becomes super-high and unaffordable for all normal people. Oculus Go showcased. The Oculus Go (Image by Oculus). At GDC, the Oculus Go has been one of the main characters. 72 Hz mode : the headset can run not only at 60 Hz but also at 72 Hz.

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Road to VR

MARCH 19, 2017

” 2016 saw the arrival of 3 major consumer virtual reality headsets, the Oculus Rift, HTC Vive and PlayStation VR. Samsung confirmed at CES in January that its Oculus engineered Samsung Gear VR headset had passed an install base figure of 5 Million and more recently Google affirmed that it had shipped over 10 Million Cardboard viewers.

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The Ghost Howls

FEBRUARY 17, 2020

Apple now lets add you add “buy” button to AR Quick Look. A piece of simple news, but a very important one, has hit the AR industry this week: Apple now lets companies add custom buttons (usually the “Buy” one) to AR Quick Look. Magic Leap plans dev days and dev programs. More info (Use Google Translate).

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The Ghost Howls

FEBRUARY 28, 2022

There is no official confirmation on this, and I hope to be wrong because having to use earphones would be a big hit to its comfort Release date and price : of course the release date (will it come before or after an Apple headset?) Magic Leap 2 has inside-out tracked controllers. News worth a mention. Some XR fun.

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The Ghost Howls

MAY 8, 2023

T he event will be presented by Oculus Studios Executive Producer Ruth Bram like last year, but introduce new pre-event and post-event sessions. The first one is that since the Gaming Showcase is happening on June, 1st, it seems positioned in a way to make Meta perform some announcements right before the Apple WWDC.

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AR Insider

JANUARY 24, 2020

Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments.” ” As just one example, Facebook has increased its annual R&D spend by $10 billion between 2014, when it bought Oculus, to the present. Then there’s Magic Leap. Lots of that is likely going to AR & VR.

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The Ghost Howls

OCTOBER 12, 2020

Facebook has started today enforcing the “Facebook login” rule , asking Oculus users to merge their Facebook and Oculus accounts. So I imagine a Quest 2 where you can avoid having a Facebook account, but you can’t use the Oculus Store, or all the most important apps and games , and so you are de facto forced to use it.

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The Ghost Howls

MAY 28, 2023

Dynamic generative applications The lightbulb in my brain powered on by reminding my interview with the amazing John Gaeta (when he still was at Magic Leap). Of course, you can simplify and then make the system perform choices at runtime (e.g. Of course ChatGPT! Something so cool I could try and fail big.

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The Ghost Howls

AUGUST 13, 2018

We are in the days of the Magic Leap hype : developers that have bought it are posting videos everywhere and every one of us is trying to understand if the device is valuable or not. So, here you are my editorial regarding Magic Leap. So, here you are my editorial regarding Magic Leap.

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The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.

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The Ghost Howls

AUGUST 1, 2022

He also is aware of Apple entering the market, and said his employees that the battle between Meta and Apple is a battle between open ecosystems vs closed ecosystems. Another interesting thing is that Pico is not copying Meta or Magic Leap in proposing inside-out tracked controllers : these ones still have a tracking ring.

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The Ghost Howls

JUNE 29, 2020

Original image by Oculus). Oculus kills the Go and opens to content on Quest. In the end, the time of the Oculus Go has come. Devices like Oculus Quest , Pico Neo 2 , and Vive Focus Plus have proven that 6DOF VR is more interesting and has far more retention. Apple adds spatial audio to AirPods.

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The Ghost Howls

MAY 30, 2022

Of course, this option is hidden from all of us, so probably the secret user is a beta-tester of this functionality that leaked it. Image by Magic Leap). Magic Leap has sold units of its first device for $550. Apple may unveil RealityOS at WWDC. Meta is experimenting with Cloud Rendering for Quest.

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The Ghost Howls

JUNE 7, 2021

BUT today is the day of the WWDC, and who knows if Apple will tease something about AR glasses. It doesn’t seem to be on par with the Oculus Quest 2, but as a first device by Nolo, it is not that bad. The second one is a Chinese video comparing some technical characteristics of consumer Pico Neo 3 and Oculus Quest 2.

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TechCrunch VR

MAY 31, 2023

Here the applications began to once again focus on simulation for the workplace — the “workplace” in this instance being, of course, space. Palmer Luckey, co-founder of Oculus VR Inc., Photo by Kevork Djansezian/Getty Images The first Oculus Rift prototype reignited the conversation when it arrived in 2012.

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AR Insider

OCTOBER 31, 2019

It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. An Apple AR headset has been a mainstay of the rumor mills for several years, and we expect Facebook to be creating an AR Oculus device.

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XR for Business Podcast

DECEMBER 18, 2019

I remember seeing the Oculus guys — Palmer Luckey and Nate Mitchell and Brendan (Iribe) over at one of their CES tables in the early years, well before they were acquired. And even the Oculus Quest is at $400, and they seem to be the $200 Oculus Go. Facebook is still investing in Oculus, obviously.

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XR for Business Podcast

DECEMBER 18, 2019

I remember seeing the Oculus guys — Palmer Luckey and Nate Mitchell and Brendan (Iribe) over at one of their CES tables in the early years, well before they were acquired. And even the Oculus Quest is at $400, and they seem to be the $200 Oculus Go. Facebook is still investing in Oculus, obviously.

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Training San Jose Oculus AR 78

The Ghost Howls

MARCH 29, 2021

If we exclude the major tech companies (Facebook, Valve, etc…) and the meteor Magic Leap, this is the first VR company to reach this status, and this is another sign of the health of the virtual reality ecosystem. Apple XR headset may weight less than 150g. This news puts a smile on my face.

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XR for Business Podcast

DECEMBER 18, 2019

I remember seeing the Oculus guys -- Palmer Luckey and Nate Mitchell and Brendan (Iribe) over at one of their CES tables in the early years, well before they were acquired. And even the Oculus Quest is at $400, and they seem to be the $200 Oculus Go. Facebook is still investing in Oculus, obviously. well, failing.

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XR for Business Podcast

DECEMBER 18, 2019

I remember seeing the Oculus guys — Palmer Luckey and Nate Mitchell and Brendan (Iribe) over at one of their CES tables in the early years, well before they were acquired. And even the Oculus Quest is at $400, and they seem to be the $200 Oculus Go. Facebook is still investing in Oculus, obviously.

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Training San Jose Oculus AR 60