The Ghost Howls

JULY 10, 2023

The reason is the one I’ve already reported in this newsletter a few weeks ago: after the announcement of the Apple Vision Pro, Samsung has been caught a bit off guard by the announced features and it is now trying to power up its headset so that it will be able to properly compete with Apple’s device.

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The Ghost Howls

SEPTEMBER 6, 2022

I can’t wait to discover the Pico 4, the Quest Pro, and the Apple Reality headsets… and you? Apple headset may be called “Reality”. We have new rumors about the upcoming Apple headset. It seems that one of Apple’s shell companies has just registered the trademarks “Reality One”, “Reality Pro”, and “Reality Processor”.

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The Ghost Howls

MAY 17, 2020

Apple glasses are coming in 2021–2022 and they are incredibly sleek. Apple glasses are coming. The glasses are expected to run a new operating system, rOS (or reality OS), and Apple is exploring touch panels, voice activation, and head gestures as a means of control. Apple is really good at selling stuff.

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Upload VR

JUNE 9, 2023

A conversation could be coming to your home in the next five years and it is probably as unavoidable as those previous ones: Are you on a Meta Quest or do you have Apple Vision? But, right now, Apple just showed up to VR in a very big way and validated almost all the most forward - thinking work at its fastest-moving competitor.

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The Ghost Howls

DECEMBER 6, 2021

Called Cities: VR, it will bring the city-building and management simulation to Oculus Quest 2 in Spring 2022; Polyarc has confirmed that is working on Book 2 for Moss and expects to release it for PSVR in Spring 2022. Apple may announce its headset at WWDC 2022. A new week, a new rumor about Apple. Image from the web).

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Upload VR

FEBRUARY 7, 2024

Despite Apple’s insistence that I do not wear Apple Vision Pro with my prescription glasses, I wanted to know if I could , so I could determine if I should. Some headsets like the Oculus Go and original PSVR seemed to be built specifically to handle glasses of many shapes and sizes due to its roomy face box size.

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VRScout

SEPTEMBER 24, 2019

The Oculus Quest app will allow users to turn any game into a calorie-tracked fitness experience. Swept up in the action and fight-or-flight instincts of avoiding my own decapitation, I had been unaware of the over 100 squats I performed during the course of the first few levels. Image Credit: YUR. Image Credit: YUR. Image Credit: YUR.

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The Ghost Howls

SEPTEMBER 21, 2019

The Oculus Connect 6 is approaching. Next week, on 25th and 26th, Oculus will hold its main yearly event , and as always, it will talk about the milestones reached by the company and then it will show future hardware and software. What will Oculus announce? This is the homepage of Oculus website (Image by Oculus).

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VRScout

MAY 1, 2018

These apps hope to make the Oculus Go your next entertainment device. The $200 standalone VR headset from Oculus has finally arrived. the Oculus Go is part of Oculus’ larger goal to getting one billion consumers into VR. With Oculus Go, iPhone users around the world can now finally jump into VR with something comparable.

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The Ghost Howls

APRIL 27, 2020

With a long post on Magic Leap’s blog, in the end Rony Abovitz has admitted that the company is not going that well, and has announced a new course, that should eventually lead to Magic Leap 2. That said, I hope that this new course of Magic Leap will take a completely different road from the one that led to Magic Leap One.

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The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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AR Insider

FEBRUARY 1, 2021

The CEO said they have but one competitor, Apple, which hasn’t yet announced any XR, AR or VR, products. Of course, for long term success, there has to be a source of recurring revenue, which leads us to this next story. The product is a 3D modeling software for PC VR and Oculus Quest headsets. Tilt Brush becomes open source.

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The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

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AR Insider

APRIL 27, 2020

Oculus Quest has been the accelerant that the VR industry needs. But perhaps a more telling metric goes straight to the source: Oculus Quest Store data. As we examined in the aforementioned VR survey and in a recent presentation , this approach is akin to the inviting and cartoonish vibe of the Apple App store.

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AR Insider

AUGUST 2, 2021

Facebook’s Q1 non-advertising revenue — where Oculus revenues are categorized — was $497 million as noted. The company has stated publicly that Oculus is the growth engine for this revenue center. That’s of course a general statement but we can zero in using other signals. By “Oculus,” we mean hardware and software.

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The Ghost Howls

FEBRUARY 19, 2024

Top news of the week (Image by Apple) Many people are analyzing the Apple Vision Pro… including the ones at Meta Here you are with the usual huge roundup of news about the Apple Vision Pro (a roundup in a roundup). This week both Zuck, the CEO of Meta, and Boz, the CTO of Meta, expressed their opinions on the Apple Vision Pro.

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XR Today - Mixed Reality tag

MAY 30, 2023

As WWDC approaches, Apple continues to drop hints, leading spectators to assume an immersive device is coming that continues the transformative firm’s track record of distributing game-changing consumer hardware. An XR device from Apple could be massive. This month is proving a pivotal moment in the XR consumer landscape.

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The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” ” and made the brains of the whole crowd explode.

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The Ghost Howls

NOVEMBER 17, 2019

Image by Oculus, from Road To VR). John Carmack leaves Oculus. In a surprise move that no one was expecting, the god of programming John Carmack has decided to leave Oculus. More info (John Carmack leaves Oculus) More info (Carmack stating he’s not satisfied with VR pace) More info (Damo9000’s sarcasm on the news).

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The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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The Ghost Howls

JULY 9, 2022

The Digital Markets Act is a law that the European Parliament and Commission are discussing since 2020 and has the purpose of limiting the excessive power of the major tech giants like Apple, Microsoft, Amazon, Google, and Meta. Concept of a future AR glass by Apple. We can expect so all big tech companies to comply with it in 2023.

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The Ghost Howls

MAY 7, 2022

In the case of VR, we all remember the competition between HTC and Oculus in 2016, with HTC clearly winning the market until Oculus used Facebook’s money to slash the price of the Rift around 2017. This led to a growing importance of Oculus, until with the Quest it started dominating the market in a way no one was able to face.

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Road to VR

JUNE 22, 2023

Microsoft released the first-gen Zune in 2006, an MP3 player that looked to compete with Apple’s largely dominant line of iPods. Apple wasn’t the first to make a portable MP3 player, although it was the first to make one everyone wanted. Zooming out, Zune’s ultimate defeat belies a larger pattern of behavior.

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The Ghost Howls

JUNE 14, 2021

This week we had another report from supply chain analyst Ming-Chi Kuo, that is said to very reliable in rumors about Apple (even if he only made wrong predictions about Apple Glasses, but this is none of my business). More info (Report by Kuo) More info (Report about Apple Glasses). Apple announces minor XR news at WWDC 2021.

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The Ghost Howls

MAY 1, 2018

On Friday, a report on CNET shook a bit the XR community revealing that Apple is working on an AR/VR headset for 2020. An article that has become pretty popular, since every time that Apple makes something in an industry, it for sure changes all the market dynamics. Let’s take point 1: Apple is working on an AR/VR headset.

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The Ghost Howls

AUGUST 3, 2020

Some time ago, the most important companies of the XR ecosystem (HTC, Oculus, Microsoft, etc…) joined the Khronos Group to discuss a standard to end the fragmentation of the XR space. That is if every company implemented OpenXR, a program built for the Oculus should work with SteamVR as well. Image by Oculus).

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The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! But of course, the technology is still not there: the Oculus Quest is still uncomfortable, we can’t read texts in it, and so on.

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AR Insider

APRIL 6, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.” Apple of My Eye.

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AR Insider

MARCH 30, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.” Part V: Apple.

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TechCrunch VR

APRIL 16, 2022

Last week, I talked about Apple and crypto. This week, we’re talking about Apple clashing with Meta over their metaverse taxes. It goes to show that while they seek to use Apple’s platform for free, they happily take from the creators and small businesses that use their own.”. tax attached to them.

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The Ghost Howls

NOVEMBER 29, 2021

You can buy headsets at a discounted price, or accessories, or even lots of games on Steam, Viveport, and Oculus Store! Apple XR headset may have great processing power. This week I’m so desperate that there is no news to write about that I’m even sharing a rumor about the Apple headset. Other relevant news. Image by Niantic).

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The Ghost Howls

MARCH 15, 2021

Apple already made hardware, so it already had the infrastructure to build it and just added XR people on top of this infrastracture, while Facebook could not). In September, the new Facebook Avatars will come and substitute the current Oculus avatars. Apple AR headset may have been delayed to 2025. It’s believable.

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The Ghost Howls

NOVEMBER 19, 2023

In the middle of this, of course, the Apple Vision Pro was also an iPhone moment, without forgetting Half-Life: Alyx in the mix. Palmer Luckey’s intuition in 2012 was realizing that with the launch of the iPhone, finally VR could have its iPhone moment (many of them, actually) and that’s how the Oculus Rift was born.

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The Ghost Howls

NOVEMBER 13, 2023

Samsung is one of the most important smartphone brands, and probably one of the few brands in the world that can try to compete with Apple. But this headset looks to me arriving a bit too late and already chasing the Vision Pro, so probably Apple will win the first round. This means that iPhone users can not enjoy WebXR yet.

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Road to VR

JULY 6, 2016

Apple has just been granted another AR/VR related technology patent, to add to their growing list. Apple’s absence from the flourishing virtual and augmented reality stage is felt more strongly with every passing day.

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AR Insider

MARCH 19, 2021

We’ve estimated that its annual XR R&D spend — not including its $2 billion Oculus acquisition — approaches $10 billion. That includes both AR and VR, the latter being more tangible today, given Oculus’ in-market status. It’s doing so selfishly of course, but will rise other boats in the process.

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The Ghost Howls

SEPTEMBER 27, 2021

This has been a hectic week for the leaks on the upcoming new Oculus Quest Pro device. Marky Z hinted that the device should feature eye and face tracking, and recent findings in Oculus Quest 2 runtime confirm this. I also thank everyone of you that supported me in this journey! Top news of the week. Image from Imgur).

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