The Ghost Howls

NOVEMBER 19, 2023

In the middle of this, of course, the Apple Vision Pro was also an iPhone moment, without forgetting Half-Life: Alyx in the mix. Palmer Luckey’s intuition in 2012 was realizing that with the launch of the iPhone, finally VR could have its iPhone moment (many of them, actually) and that’s how the Oculus Rift was born.

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The Ghost Howls

MARCH 10, 2024

All the elusive XR analysts have almost guessed nothing, and they were not even able to predict the launch of the Apple Vision Pro until the date got pretty close. I noticed that what analysts do is basically take some technological trends, apply some simple curve (usually linear or exponential do the trick), and predict the future this way.

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AR Insider

FEBRUARY 1, 2021

The CEO said they have but one competitor, Apple, which hasn’t yet announced any XR, AR or VR, products. Of course, for long term success, there has to be a source of recurring revenue, which leads us to this next story. The product is a 3D modeling software for PC VR and Oculus Quest headsets. Tilt Brush becomes open source.

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The Ghost Howls

FEBRUARY 19, 2024

Top news of the week (Image by Apple) Many people are analyzing the Apple Vision Pro… including the ones at Meta Here you are with the usual huge roundup of news about the Apple Vision Pro (a roundup in a roundup). This week both Zuck, the CEO of Meta, and Boz, the CTO of Meta, expressed their opinions on the Apple Vision Pro.

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San Diego Apple Hand tracking Simulation 360

Road to VR

JUNE 22, 2023

Microsoft released the first-gen Zune in 2006, an MP3 player that looked to compete with Apple’s largely dominant line of iPods. Apple wasn’t the first to make a portable MP3 player, although it was the first to make one everyone wanted. Zooming out, Zune’s ultimate defeat belies a larger pattern of behavior.

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The Ghost Howls

JANUARY 17, 2022

The most bullish of them is, of course, Meta. The same has happened with Apple, which is now offering bonuses to employees to keep them inside the company. I think it’s impossible to create a healthy competitive space in the XR field for both hardware and software if the trend is this one. Apple may have delays for its headset.

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Survey Apple Sony AR 484

The Ghost Howls

JULY 9, 2022

The Digital Markets Act is a law that the European Parliament and Commission are discussing since 2020 and has the purpose of limiting the excessive power of the major tech giants like Apple, Microsoft, Amazon, Google, and Meta. We can expect so all big tech companies to comply with it in 2023.

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Apple Europe Data Amazon 471

Upload VR

FEBRUARY 16, 2024

Apple Vision Pro is a very impressive fusion of hardware and software, but it's by no means perfect. Apple Vision Pro Specs, Features & Details Apple officially revealed the full Vision Pro specs when opening preorders today. And Apple did not send UploadVR a review unit, we bought our own. But does it deliver?

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UploadVR Between Realities podcast

OCTOBER 4, 2016

These facts have me considering jumping ship from Apple seriously for the first time since 2007. While I’m deeply embedded in the Apple ecosystem, Pixel tempts me more than ever before to consider leaving Apple behind completely. Just how embedded am I with Apple? Just how embedded am I with Apple?

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The Ghost Howls

OCTOBER 30, 2022

After my usual Sunday tour of Twitter and Linkedin feed to gather news for my weekly newsletter, I feel the need of writing a rant about a trend I’m seeing online after the Meta Connect about Meta and its involvement in the “metaverse” field. Meta is bad, Apple is our savior!

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Magic Leap Apple Technology Microsoft 545

Road to VR

JANUARY 16, 2023

The end of 2022 marks more than a decade since the Oculus Kickstarter sparked the modern era of VR. The Quest Pro only continued this trend ; the high-end headset brings a range of impressive improvements to the hardware along with new sensing capabilities, but its new features are significantly hampered by an undercooked software offering.

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Robert Scoble

JUNE 8, 2021

We’ve been waiting for years for Apple to reveal its mixed reality products, including visors and glasses. We’ve been seeing the potential coming in other products like the Oculus Quest, the Magic Leap 1, or Microsoft’s Hololens. So it makes sense to upgrade all audio, which Apple is in the middle of doing. Look at Apple Music.

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The Ghost Howls

NOVEMBER 13, 2023

Samsung is one of the most important smartphone brands, and probably one of the few brands in the world that can try to compete with Apple. But this headset looks to me arriving a bit too late and already chasing the Vision Pro, so probably Apple will win the first round. This means that iPhone users can not enjoy WebXR yet.

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AR Insider

APRIL 6, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.” Apple of My Eye.

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AR Wearables Apple Strategy 364

AR Insider

MARCH 30, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.” Part V: Apple.

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Wearables AR Strategy Apple 313

The Ghost Howls

JANUARY 25, 2022

I can’t guarantee that these predictions will come out to be true (I always joke about the fact that I miss many of the predictions about Meta/Oculus), but I think they will be worth reading anyway to understand what can be the trends to look for in this new year. GENERAL TRENDS. Me wearing my branded Oculus Quest 2.

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The Ghost Howls

FEBRUARY 8, 2021

Oculus Quest 2 keeps showing impressive sales stats. Of course, the king of revenues still is Beat Saber , VR’s real killer app. Of course, it is not clear: last week I reported how many journalists tried to estimate it and the results were around 1–1.5M Oculus Avatars), plus the features of the store (e.g. easy updates).

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Apple Magic Leap Oculus Eye Tracking 356

The Ghost Howls

MARCH 23, 2020

More info (How to pre-load Half-Life: Alyx) More info (Leaked review of Half-Life: Alyx) More info (Suggestions on how to stream the game) More info (Valve Index on top of Steam charts) More info (Oculus Rift S soldout) More info (Vive Cosmos Elite gives Alyx for free) More info (Vive Cosmos Elite review) More info (Gabe Newell talks BCI).

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The Ghost Howls

JANUARY 22, 2021

And this year, we’ll see further growth of this trend, which has still a big untapped potential: many new items to try-before-you-buy, new features available for filters, new popular ecosystems (like WeChat) that are going to adopt it properly. What will see a decreasing trend is everything that is about people going outside.

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Augmented Reality Magic Leap AR Apple 489

The Ghost Howls

MAY 1, 2023

And of course, they are going to appeal this decision… More info PSVR 2 to be sold in retail stores Sony Interactive Entertainment has announced that “soon”, PSVR 2 will be sold in dedicated retail store locations. I hope for this second scenario, of course. And this will be beneficial for everyone in the field.

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ARPost

MAY 5, 2021

However, we teased out some session trends and highlights in case you missed this year’s event. See Also: You Can Take a Free Coursera Course on XR from the University of Michigan. In the same discussion (and other discussions throughout the day) Facebook’s ownership of Oculus also came up as a privacy concern.

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AR Insider

JULY 16, 2021

To put some numbers behind that, 75 percent of apps in Apple’s App Store’s first year were paid apps — similar to VR today. This trend also follows audience dynamics: Early adopters are more likely to pay for content and experiences. Of course, mileage will vary and you can play with the formula inputs above.

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The Ghost Howls

SEPTEMBER 30, 2022

A few weeks after I officially entered VR, the technology started being overhyped after Facebook’s acquisition of Oculus. The XR field is now growing, and the long-term outlook is also great, with the upcoming release of the Apple mixed reality headset which is for sure going to re-ignite the hype for immersive realities again.

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ARVR

AUGUST 10, 2021

Trending AR VR Articles: 1. where Oculus revenues are categorized? The company has stated publicly that Oculus is the growth engine for this revenue center. That’s of course a general statement but we can zero in using other signals. If we estimate the non-Oculus portion today?—?consisting ExpiCulture?—?Developing

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The Ghost Howls

JANUARY 4, 2021

We all hope that this trend will go on also after the pandemic because in VR it is possible to do performances that are impossible in real life (like having a NYE party in Notre-Dame). Of course, they work by being connected to a smartphone. The interest towards Oculus has grown up during the Holidays. News worth a mention.

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The Ghost Howls

SEPTEMBER 27, 2021

This has been a hectic week for the leaks on the upcoming new Oculus Quest Pro device. Marky Z hinted that the device should feature eye and face tracking, and recent findings in Oculus Quest 2 runtime confirm this. I also thank everyone of you that supported me in this journey! Top news of the week. Image from Imgur).

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The Ghost Howls

FEBRUARY 20, 2023

It was of course a meme, my favorite form of expression. Something that doesn’t surprise me much, considering that is since 2015 that “Apple is coming next year” every year. It’s a weird period, with ups and downs, but I try to focus on the up things. We can so say that a headset that has not even been announced, has been delayed.

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The Ghost Howls

JANUARY 12, 2020

Of course, it is aimed at the enterprise (and the military) market. Of course, he also talks about immersive realities. Oculus Link official cable now available worldwide (but Quest is still soldout). Good news for all the Quest fans: the official Oculus Link cable is now available worldwide in 22 countries.

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AR Insider

JANUARY 22, 2020

Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. And Oculus Quest is a beacon of hope on the VR side. Apple Glasses Don’t Arrive in 2020. This includes continued momentum for Oculus Quest and additional Facebook investments like content libraries and supporting tech (e.g.

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The Ghost Howls

MAY 17, 2021

Of course, developers have not to abuse this feature, or it can become annoying in the long run. Roblox CEO hints at the Oculus Quest as a future platform. And among these platforms onto which the game could be ported in the future, he has also mentioned the Oculus Quest. Some intriguing news on the Oculus Quest.

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AR Insider

DECEMBER 16, 2019

Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. And Oculus Quest is a beacon of hope on the VR side. Apple Glasses Don’t Arrive in 2020. Apple AR Glasses Arrive Fashionably Late. The latter will be something Apple works towards as underlying technologies enable it.

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Apple Wearables AR Industry 200

The Ghost Howls

NOVEMBER 21, 2022

Of course, I hope to be wrong. The delivery date is of course in February 2023: Upload VR placed an order in the US about this product and got a delivery window between February 22nd and February 28th. This is a positive moment for consumer smartglasses and Vuzix is confirming this trend. The road to next-gen PSVR has started!

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The Ghost Howls

JANUARY 21, 2020

Me wearing the Oculus Quest. On the other side, PC gamers are appreciating the high-quality Valve Index (even if it has some reliability issues ), and casual gamers are loving the Oculus Quest. In 2020 this trend will continue, and the more content will get released, the more people will start entering VR.

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Virtual Reality Oculus Trends AR 451

The Ghost Howls

JANUARY 20, 2021

But hey, let me play this game anyway, so here you are my predictions for virtual reality in 2021 based on the trends and the anticipations that we had at the end of 2020! Every year since when I entered VR, someone says that “this will be the year of VR” and then of course this never happens.

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AR Insider

JUNE 30, 2021

To put some numbers behind that, 75 percent of apps in Apple’s App Store’s first year were paid apps — similar to VR today. This trend would also follow audience dynamics: Early adopters are more willing to pay for content and experiences. Of course, mileage will vary and you can play with the formula inputs above.

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Trends Exercises AR Gaming 241

AR Insider

MARCH 10, 2020

Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. And Oculus Quest is a beacon of hope on the VR side. After covering the ‘What, When & Why’ of Apple’s AR play, what about the “here and now” AR Opportunity? Header Image Credit: Apple.

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AR Apple China Survey 364

ARVR

APRIL 5, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.” ExpiCulture?—?Developing

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Wearables AR Strategy Apple 130