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XR Advertising Case Study in Focus: Meta and MADE.com

XR Today - Augmented Reality tag

With Augmented Reality tools designed to allow any company to create their own immersive ad experience, Meta has helped a host of companies reconnect with their audience. The company decided to try building an AR experience specifically for people using Apple iOS devices.

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Strivr Achieves 2 Million Enterprise VR Training Sessions

XR Today - Virtual Reality

The service provider, which Fortune 1000 customers commonly employ, has achieved its landmark thanks to a rise in the adoption of immersive training services in the workplace and Strivr’s own innovations in integrated AI features. The case study shows how significant businesses are leveraging XR at scale today.

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The XR Week Peek (2021.04.05): Rumors on a Apple headset intensify, Quest 2 sales grow fast, and more!

The Ghost Howls

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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5 Reasons to Invest in MR Headsets in 2024

XR Today - Mixed Reality tag

However, countless vendors, from Microsoft to Meta, Varjo, and even Apple, have shown just how valuable mixed reality solutions can be. Based on our research into industry case studies, work with MR vendors, and knowledge of the market , here’s why we think every company should join the MR revolution.

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Immersive Learning: Expert Roundtable

XR Today - Virtual Reality

XR finds a keen home in training and learning thanks to the technology’s unique ability to create immersive spatial environments for trainees that can cover a broad number of use cases. Immersive training has been proven to be effective.

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Evan Rose (Rose Digital) on Adding Value and the Challenges of Leading a Fast Growing Company

The AR Show

He goes on to describe: - how Rose Digital got started, - examples of how they are operating at the cutting edge of AR/VR and machine learning, - being the "Woz" to the client's Jobs-like vision, - whether clients/users know what they want, - potential implications and impact of the Apple Vision Pro device, - advice for startup founders borne from (..)

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City XR: Leveraging a Digital Layer of Opportunity

XR Today - Augmented Reality tag

Psychic VR Lab is a firm distributing a range of XR tools for developers of various skill levels, including the STYLY developer platform for creating and distributing immersive content. Front Retailing to secure immersive customer experience services such as interacting with brands before purchasing an item.

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