XR for Business Podcast

DECEMBER 10, 2019

I think the first case study that we've seen of this is Burger King lighting McDonald's advertisements on fire in AR. And I would think that Facebook, Snapchat, maybe Apple, those the main ones. Alan: So you're really going kind of the route of AR, meaning kind of Apple and Google foundation. Dominic: Yes and no.

Real Estate 60

Real Estate AR Magic Leap Brazil 60

XR for Business Podcast

JULY 8, 2019

Terry Schussler is the director of Immersive Technology at Deutche Telekom, and he’s working to bring 5G into the XR domain, and expand the capabilities of mixed reality technologies. Google, about a month ago, announced their AR navigation system. Apple, when it comes out with its product, will create another silo.

AR 78

AR Magic Leap Technology Software 78

XR for Business Podcast

JULY 8, 2019

Terry Schussler is the director of Immersive Technology at Deutche Telekom, and he’s working to bring 5G into the XR domain, and expand the capabilities of mixed reality technologies. It is with great honor that I welcome Director of Immersive Technology at Deutsche Telekom, and founding member of the Open AR Cloud, Mr. Terry Schuster.

AR 78

AR Magic Leap Technology Software 78

XR for Business Podcast

AUGUST 28, 2019

And what we found is, that it allows employees to feel a higher level of immersive engagement with what’s happening in the actual meeting. And they’re expensive bricks, because Apple didn’t train him how to use his iPhone; they trained him to use the iPad. Or can you grab PowerPoint or Google slides?

Ireland 78

Ireland Technology Training Groups 78

XR for Business Podcast

AUGUST 28, 2019

And what we found is, that it allows employees to feel a higher level of immersive engagement with what’s happening in the actual meeting. And they’re expensive bricks, because Apple didn’t train him how to use his iPhone; they trained him to use the iPad. Or can you grab PowerPoint or Google slides?

Ireland 78

Ireland Technology Training Groups 78

XR for Business Podcast

AUGUST 28, 2019

And what we found is, that it allows employees to feel a higher level of immersive engagement with what's happening in the actual meeting. And they're expensive bricks, because Apple didn't train him how to use his iPhone; they trained him to use the iPad. Or can you grab PowerPoint or Google slides? Can I grab my team's stuff?

Ireland 60

Ireland Technology Training Groups 60

XR for Business Podcast

JANUARY 31, 2020

And then of course, Apple came along and created USDZ. So maybe they try VR training, for example, and they’re seeing some really good traction, but they won’t release it as a case study, because they’re seeing that as a technological advantage to their business. You have Apple, with ARKit.

Technology 78

Technology Education AR Architecture 78

XR for Business Podcast

JANUARY 31, 2020

And then of course, Apple came along and created USDZ. So maybe they try VR training, for example, and they’re seeing some really good traction, but they won’t release it as a case study, because they’re seeing that as a technological advantage to their business. You have Apple, with ARKit.

Technology 78

Technology Education AR Architecture 78

XR for Business Podcast

JANUARY 31, 2020

And then of course, Apple came along and created USDZ. So maybe they try VR training, for example, and they're seeing some really good traction, but they won't release it as a case study, because they're seeing that as a technological advantage to their business. You have Apple, with ARKit. Or in Canada, USDZed.

Technology 60

Technology Education Architecture AR 60