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The XR Week Peek (2021.04.05): Rumors on a Apple headset intensify, Quest 2 sales grow fast, and more!

The Ghost Howls

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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KLM’s Chris Koomen teaches us how to use AR/VR in the civil aviation sector

The Ghost Howls

It’s a while that I virtually know Chris Koomen , a talented professional that works with immersive technologies at KLM. In 2015 my girlfriend came with a Cardboard and with no experience with Unity I created my first 360 photo which I’ve shown to my manger. Just make sure you pick the right one for the use case. .

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Navigating the New Frontier of Extended Reality with Accenture’s Rori DuBoff

XR for Business Podcast

And we work together to sort of use those technologies within the immersive experience area. And I 100 per cent believe that the immersive space is just like the web space or the mobile space, in the sense it will overtake everything, and there’ll be no opportunity to say “no” if you want to stay competitive.

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Navigating the New Frontier of Extended Reality with Accenture’s Rori DuBoff

XR for Business Podcast

And we work together to sort of use those technologies within the immersive experience area. And I 100 per cent believe that the immersive space is just like the web space or the mobile space, in the sense it will overtake everything, and there’ll be no opportunity to say “no” if you want to stay competitive.

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Digital Real Estate in AR, with Darabase’s Dominic Collins

XR for Business Podcast

I think the first case study that we’ve seen of this is Burger King lighting McDonald’s advertisements on fire in AR. And I would think that Facebook, Snapchat, maybe Apple, those the main ones. Alan: So you’re really going kind of the route of AR, meaning kind of Apple and Google foundation.

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Digital Real Estate in AR, with Darabase’s Dominic Collins

XR for Business Podcast

I think the first case study that we’ve seen of this is Burger King lighting McDonald’s advertisements on fire in AR. And I would think that Facebook, Snapchat, maybe Apple, those the main ones. Alan: So you’re really going kind of the route of AR, meaning kind of Apple and Google foundation.

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Digital Real Estate in AR, with Darabase's Dominic Collins

XR for Business Podcast

I think the first case study that we've seen of this is Burger King lighting McDonald's advertisements on fire in AR. And I would think that Facebook, Snapchat, maybe Apple, those the main ones. Alan: So you're really going kind of the route of AR, meaning kind of Apple and Google foundation. Who's responsible for it?