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Case Study: Miller Lite Boosts Engagement with AR

AR Insider

To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. After a few case studies that focused on upper-funnel AR ad campaigns, we now move to the mid-funnel. Figures reflect market factors at the time of creation.

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7 Insightful XR Advertising Case Studies to Read in 2022

XR Today - Virtual Reality

Today, we’re going to be looking at some of the most impressive XR advertising case studies from the last couple of years, to inspire your team. Autoliv and Unity. With both Accenture and Qualcomm, Accenture created an XR solution based on the Qualcomm Reference headset to create an immersive experience for Kelloggs.

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XR Gaming Case Study: Groove Jones, Be Pro Be Proud

XR Today - Virtual Reality

Creative augmented and virtual reality (AR/VR) technology firm Groove Jones develops immersive solutions for enterprises, brands, and location-based experiences. It also helps to enhance customer engagement and marketing with immersive custom campaigns. But what does gamification add to immersive training systems?

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7 Insightful XR Education Case Studies to Read in 2022

XR Today - Mixed Reality tag

Here, universities, schools, and training companies are embracing the experiential benefits of immersive XR technology to deliver lessons like never before. Today, we’re going to be looking at some of the most inspirational case studies from the educational landscape, highlighting the benefits of XR for training.

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XR Travel Case Study in Focus: Varjo and Arksen

XR Today - Mixed Reality tag

This is exactly what Arksen decided to do when it worked alongside Varjo and Unity to build a virtual reality experience. Powered by Unity Forma, the solution provides a unique exploration experience for those interested in the Arksen Explorer Line. Here’s what Arksen accomplished by building a VR tour of its incredible Explorer Yacht.

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8 Insightful XR Travel Case Studies to Read in 2022

XR Today - Mixed Reality tag

The same offerings can make the actual travel experience more engaging, by immersing customers in a unique experience while they’re sitting in their seat. Today, we’re going to be looking at just some of the most amazing XR travel case studies from the last few years, to give you an insight into what travel brands can accomplish.

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9 Insightful XR in Manufacturing Case Studies to Read in 2023

XR Today - Mixed Reality tag

They created a next-generation digital twin platform using Microsoft’s HoloLens 2 headset technology, which allowed for immersive interaction, training, and remote collaboration. According to the case study produced by Holo-Light the new work process is now significantly more streamlined and convenient for the engineers.