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7 Insightful XR Advertising Case Studies to Read in 2022

XR Today - Virtual Reality

Autoliv and Unity. As the technology in the product portfolio offered by Autoliv continues to evolve, so too has the company’s marketing and sales strategy. In 2021, the company decided to double down on its strategy to convey a sense of serenity and clam to customers, by launching a new VR experience based on the ambience of nature.

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Immerse Lauds XR for Upskilling Anglo American Workers

XR Today - Mixed Reality tag

Major corporations like Accenture, Bank of America, Coca-Cola, and others have adopted immersive learning tools to train their staff at scale and on the fly. Also, some hire their own Unity or Unreal Engine developers or licenced out those software developer kits (SDKs). It’s really the home of ready-made VR training apps.

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VR/AR Association Holds Virtual Summit Dedicated to the Metaverse

ARPost

The session, co-hosted by Dude Perfect Chief Strategy Officer Jordan Harbbertson, concluded with the opening of the auction for the first Dude Perfect NFT minted with Seek with proceeds to benefit the VR/AR Association. AI is then digitally embodied through Unreal Engine , Unity , Metahuman , or Ready Player Me. The Metaverse for Work.

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Snapdragon Spaces Redefines XR at IGS Europe 2022

XR Today - Augmented Reality tag

The executive explains that Qualcomm employs a strategy of talking directly to partners and providing developers with resources, integrated growth, and investment. The firm is also scaling its internal XR team in regions such as North America, Europe, India, and China. Snapdragon Spaces for Universal Immersive Design.

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AWE 2022 Day Two: The Floor Opens. Talks on Interoperability, Hardware, and Software

ARPost

Demos on the AWE floor included more intimate recordings and video calls with loved ones, as well as a game built for 2D but ported in through a Unity SDK. Last year at AWE , our inside guy for Vuzix news was North America Director of Sales, Brian Calus. When you don’t want 3D, you can switch back to your normal mode of operation. …

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SXSW 2022 CHAT WITH CHARLES SEGUIN: FIRST IMPRESSIONS, XR INDUSTRY AND EMERGING TECH

Digitalnauts

It’s definitely worth going, especially if you want to explore more creative projects and create connections in America. “ “ There were also a few fully immersive exhibitions powered by amazing tech (Spatial, Unity, MeowWolf, Dell, DC, Porsche…), which was great to see. SXSW is a massive event.

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Eido Inoue tells us everything we need to know about HADO and location based augmented reality

The Ghost Howls

We also have a small office and a couple of people overseas in Europe and America. Slightly slower teams have been known to beat faster teams by using better teamwork and strategy. Software-wise, we use Unity, Vuforia, and OpenCV. Although we use Unity in-house for development, we don’t require it specifically.