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Coca-Cola & Tomorrowland Launch AR Music World

VRScout

“Coca-Cola Dreamworld taps into Gen Z’s passion for the infinite potential of the mind by exploring what a dream tastes like,” said Alessandra Cascino, Creative & Shopper Program Director, Coca-Cola North America Operating Unit, in an official press release.

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Discover Latin America’s XR ecosystem with Oscar Cartagena

The Ghost Howls

One of these places is Latin America. For instance… do you know that there are many difficulties related to getting and using a VR headset in South America? A moment from the VR DAY 2022(Image by Oscar Cartagena) I would like to explore with you the problem of XR headsets in Latin America.

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Another Peak at VR-Enabled Cars, This Time From Holoride and Porsche

ARPost

We are collaborating with Porsche Cars North America to give riders the thrill of a high-speed ride, combined with a highly-immersive VR experience,” holoride co-founder and CEO Nils Wollny said in a release. Holoride and Porsche. “We To be clear, this partnership isn’t some new thing.

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Over 2,000 Meta Quest Headsets Deployed in Kentucky Schools

XR Today - Virtual Reality

During the first phase, the Kentucky Department of Education learned and adapted its distribution strategy to ensure best practices when deploying the next wave of Quest headsets at scale in educational environments – taking lessons learned into phase two.

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Pico Teases New Headset Announcement Coming This Week

Road to VR

Unlike Quest Pro, which Meta says will cost significantly more than $800, the Pico 4 line may offer the company a two-pronged strategy into finally entering the consumer VR market in North America. Since its founding in 2015, Pico has exclusively targeted consumers in China and enterprise users in the West.

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7 Insightful XR Advertising Case Studies to Read in 2022

XR Today - Virtual Reality

As the technology in the product portfolio offered by Autoliv continues to evolve, so too has the company’s marketing and sales strategy. In 2021, the company decided to double down on its strategy to convey a sense of serenity and clam to customers, by launching a new VR experience based on the ambience of nature. Rinnai and HTC VIVE.

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In-Vehicle VR Company Holoride Adds Marvel Film Directors To Its Team

VRScout

Holoride, one of the leading companies in the rapidly-expanding in-vehicle entertainment industry, last week announced the formation of a brand new strategy board composed of several big names in both tech and entertainment.

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