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7 Insightful XR Advertising Case Studies to Read in 2022

XR Today - Virtual Reality

Autoliv and Unity. As the technology in the product portfolio offered by Autoliv continues to evolve, so too has the company’s marketing and sales strategy. In 2021, the company decided to double down on its strategy to convey a sense of serenity and clam to customers, by launching a new VR experience based on the ambience of nature.

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AWE 2022 Day Two: The Floor Opens. Talks on Interoperability, Hardware, and Software

ARPost

Demos on the AWE floor included more intimate recordings and video calls with loved ones, as well as a game built for 2D but ported in through a Unity SDK. Last year at AWE , our inside guy for Vuzix news was North America Director of Sales, Brian Calus. When you don’t want 3D, you can switch back to your normal mode of operation. …

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Eido Inoue tells us everything we need to know about HADO and location based augmented reality

The Ghost Howls

We also have a small office and a couple of people overseas in Europe and America. Slightly slower teams have been known to beat faster teams by using better teamwork and strategy. Software-wise, we use Unity, Vuforia, and OpenCV. The Vive Pro Eye just launched by HTC at CES (Image by HTC).

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SXSW 2022 CHAT WITH CHARLES SEGUIN: FIRST IMPRESSIONS, XR INDUSTRY AND EMERGING TECH

Digitalnauts

It’s definitely worth going, especially if you want to explore more creative projects and create connections in America. “ “ There were also a few fully immersive exhibitions powered by amazing tech (Spatial, Unity, MeowWolf, Dell, DC, Porsche…), which was great to see. SXSW is a massive event.

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Oculus Quest vs Vive Focus: let the battle begin

The Ghost Howls

And so here we are again: Oculus vs HTC, America vs China, Hugo Barra vs Alvin Wang Graylin. HTC has also been smart because every time someone says “Focus” during some VR event, he’s doing some hidden advertisement for its product. The never-ending story. Vive Focus has just a single 3 DOF controller.

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Building a Better 360 Camera from Consumer to Pro, with Insta360’s Michael Shabun

XR for Business Podcast

He’s the marketing director of Insta360 and leads North American marketing strategy, partnerships and communication efforts. Michael specializes in helping overseas brands build their presence in North America. They used to actually just build virtual experiences and it would use gaming engines like Unity and Unreal.

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Building a Better 360 Camera from Consumer to Pro, with Insta360’s Michael Shabun

XR for Business Podcast

He’s the marketing director of Insta360 and leads North American marketing strategy, partnerships and communication efforts. Michael specializes in helping overseas brands build their presence in North America. They used to actually just build virtual experiences and it would use gaming engines like Unity and Unreal.