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Trends and predictions for XR in 2024

The Ghost Howls

So (a bit late) here you are a list of some of the most relevant XR trends to follow in 2024, with some predictions of what to expect next. The big players enter the field Google is back (Image by Samsung) One of the most encouraging signs of this new cycle is that all the big players are now in the immersive realities field.

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Google Reportedly Working On Its Own Mixed Reality Glasses

VRScout

Insiders claim the device resembles a pair of ski goggles and will launch in 2024. According to The Verge , Google is currently in development of its own AR device capable of blending virtual graphics over the real world, citing “two people familiar with the project.” Image Credit: Google Inc.

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Data Dive: Google Lens Recognizes 15 Billion Products

AR Insider

B uried deep in Google’s recent Search On 2020 event was a notable nugget. The company’s visual search tool, Google Lens, now recognizes 15 billion products. In this sense, it’s telling that Google phrased this announcement as recognizing 15 billion products , rather than objects. Who Makes that Dress?

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XR Goes Mainstream at MWC 2024 – Event Roundup

XR Today - VR Headsets tag

MWC 2024 wrapped up for another year. The event always wows spectators with a rich lineup of technology vendors and innovations; however, in 2024, XR took centre stage with many firms highlighting major products, addressing device debuts, and entering the market. MWC 2024 was a valuable insight into the mainstream XR market.

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The Unmissable Highlights From CES 2024

Bernard Marr

Much like its predecessors, the Consumer Electronics Show (CES) of 2024 has once again dazzled the world with a spectacle of innovation and technological marvels. From groundbreaking AI applications to futuristic mobility solutions, CES 2024 left no stone unturned in demonstrating the extraordinary capabilities of modern technology.

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Will AR Advertising Reach $8 Billion by 2024?

AR Insider

“Behind the Numbers” is AR Insider’s series that examines strategic takeaways from the original data of its research arm, ARtillery Intelligence. Subscribe or login to access the full library of data and reports. 21 billion in 2024, a 39 percent CAGR. billion in 2024, a 74 percent compound annual growth rate (see below).

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Google Tried To Get Meta To Kowtow To Its Upcoming XR Platform

Upload VR

Google reportedly asked Meta to partner and "contribute to" its upcoming XR platform, but Meta said no. That same year, Lenovo launched a standalone headset running Daydream, Google's own VR OS that included its Google Play Services, Play Store, Google apps, and VR core technology on top of AOSP.

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