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Is Virtual Reality The Next Big Break For B2B?

ARPost

Virtual reality is one of those technologies that has been hyped for several years. Especially with a host of low-cost VR devices such as the Google Cardboard and Samsung Gear headset, it’s already speculated that marketers will take advantage of this new messaging channel. 5 Ways to Use Virtual Reality in B2B Brands.

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Can Google Jumpstart AR Shopping?

ARVR

We’ll start with the company that’s become the front door to the web, and lots of shopping activity: Google. Among other things, Google uses its influential position to incubate and expose AR. Second, it grants prime real estate (the Google homepage) to its visual search tool, Google Lens. But how does AR play in?

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AWE EU 2022 Is Headed for Lisbon

ARPost

A number of those names are also on the roster at AWE EU 2022. Microsoft, Google, the XRA – and That’s Just One Talk. A talk on day two will discuss “Reframing Identity for Mixed Reality,” and feature Carrie Valladares of Microsoft , Karim Mohammadali of Google , and XR Association Vice President of Public Policy Joan O’Hara.

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Google Advances its Geo-local AR Play

ARVR

Though it’s a mature product with a dominant market share, Google Maps’ roadmap resembles that of a younger, nimbler product. And its latest update is to make Live View more searchable (it is Google after all). Again, Google is uniquely positioned to do this given the local business data/details it’s been collecting for years.

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NVIDIA announces Unity connector for Omniverse at GTC 2022

The Ghost Howls

But now finally, NVIDIA has officially announced the development of a Unity connector for Omniverse at GTC 2022. The online collaboration works in a way similar to Google Docs. The Unity connector for Omniverse has been announced at GTC 2022 and will be released in beta at the end of 2022. How you can try it.

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XR Trends to Watch In 2022

ARPost

In this article, we will explore seven XR trends that have been taking shape over the past year to be the top trends in not only 2022, but within the long-term future of AR, VR and MR. Machine Learning. Google’s real-time face and body tracking; Source: Google. See Also: “Facebook” Is now “Meta” and Other News From Connect 2021.

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Can Google Mainstream Visual Search?

ARVR

Represented by tools such as Google Lens, Pinterest Lens, and Snap Scan, it’s all about pointing your phone at physical world objects to contextualize and identify them through informational overlays. Google calls it “search what you see” — a use case that carries a practical and high-frequency value proposition like web search itself.

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