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Google Wants To Deliver World-Scale AR Using Google Maps

VRScout

Google Maps is getting a major upgrade. During Google’s 2-hour long 2022 I/O event last week, the company made a number of exciting announcements, including the reveal of a new mid-tier phone as well as a pair of AR glasses capable of translating multiple languages in real-time. . Image Credit: Google.

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Google Will Soon Begin Testing Its AR Prototypes In Public

VRScout

Keep a look out for Google’s AR glasses next time you’re out for a stroll. This past January, reports began circulating that Google was in the development of its own augmented reality (AR) glasses that enable wearers to blend virtual graphics with the real world. Image Credit: Google. For more information visit here.

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Can Google Jumpstart AR Shopping?

ARVR

We’ll start with the company that’s become the front door to the web, and lots of shopping activity: Google. Among other things, Google uses its influential position to incubate and expose AR. Second, it grants prime real estate (the Google homepage) to its visual search tool, Google Lens. But how does AR play in?

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AWE EU 2022 Is Headed for Lisbon

ARPost

A number of those names are also on the roster at AWE EU 2022. Microsoft, Google, the XRA – and That’s Just One Talk. A talk on day two will discuss “Reframing Identity for Mixed Reality,” and feature Carrie Valladares of Microsoft , Karim Mohammadali of Google , and XR Association Vice President of Public Policy Joan O’Hara.

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XRA’s XR Industry Report: 2022 Highlights and Plans for 2023 and Beyond

ARPost

Recently, it released its annual “State of the Industry Report”, highlighting key developments and milestones in 2022 and sharing a glimpse of what’s in store for the industry in the next few years. According to Joan O’Hara, XRA’s SVP of Public Policy, “2022 was truly a banner year for XRA Policy. See Also: November Is… XR Month?

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Is 2022 the Year for Consumer AR Glasses?

ARPost

We’re talking, of course, about Google Glass. Google Glasses were the first arguably-AR glasses on the consumer market, coming out in 2013. After all, it was a Google product and a lot of people expected the world. Google Glass retired to the enterprise sector and much of the public gave up on AR glasses.

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Google Advances its Geo-local AR Play

ARVR

Though it’s a mature product with a dominant market share, Google Maps’ roadmap resembles that of a younger, nimbler product. And its latest update is to make Live View more searchable (it is Google after all). Again, Google is uniquely positioned to do this given the local business data/details it’s been collecting for years.

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