XR Today - Virtual Reality

JUNE 9, 2022

With investment in everything from the hardware side of the XR collaboration story, to the software side, with apps like VR Workplace, Meta is paving the way to host of opportunities for all companies to get involved in the next generation of work. The company could even be the organization behind the new era of “Metawork”.

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Road to VR

MARCH 12, 2024

Precisely one pivot and one CEO change later, which would see Abovitz eventually leave the company, Magic Leap abandoned any notion of serving prosumers, instead appealing solely to enterprise with the launch of Magic Leap 2 in 2022. And that’s in spite of its $3,500 price tag.

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XR Today - Virtual Reality

JUNE 13, 2022

Among the biggest technology brands in the world, and a major name for any company interested in advertising within the digital world, Google has plenty to offer in XR promotion. Most companies investing in concepts like SEO and content marketing will already have a strong knowledge of Google and the company’s wide range of tech resources.

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ARVR

JANUARY 21, 2022

Let’s take a look at some of the augmented reality trends driving innovation in 2022. It is generally seen as being a bit of a different challenge than ARKit due to the fact that special attention should be paid to the wide variety of hardware that exists on devices running Android.

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The Ghost Howls

JANUARY 17, 2022

The news of the week is that Meta is poaching talents from all the other companies : in particular, it has been able to “steal” 100 employees from the HoloLens team in Microsoft. Meta is well-known for having performed some key acquisitions related to hardware, but also to software (e.g. PlayStation VR2 is not confirmed for 2022, yet.

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The Ghost Howls

MARCH 22, 2022

It was even featured on Google News. Image by Google). Google acquires micro-LED startup Raxium. This week Google has performed another strategic move towards the development of its future XR glasses. Microsoft IVAS program is not doing great. More info (Quest 2 new parental controls?—?Road Upload VR).

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ARVR

SEPTEMBER 22, 2022

This follows investments in mobile hardware capability, interest in immersive virtual experiences with the metaverse, and rising industry competition. In this guide, we’ll discuss the details of augmented reality development in 2022, including the choice of technologies and the development flow.

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ARPost

DECEMBER 10, 2022

XR hardware is on the move. So, more and more XR providers are providing cloud services in addition to their hardware and platform offerings. For Varjo clients, a lot of the management and IT solutions that make up cloud services for other developers are handled through software subscriptions bundled with almost all Varjo hardware.

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XR Today - Augmented Reality tag

JANUARY 20, 2023

Google parent company Alphabet announced layoffs on Friday of roughly 12,000 workers, totalling 6 percent of its global workforce. The news comes just days after Microsoft and Amazon announced cutbacks of roughly 10,000 employees. The company recently began beta testing for its Google Glass follow-up across the US in July last year.

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XR Today - Mixed Reality tag

OCTOBER 24, 2022

One such platform, the Microsoft Reactor meetup, has united many thought leaders, tech giants, and organisations as a guiding compass for the growing community of technology enthusiasts, developers, journalists, and even senior executives. Excellent @Microsoft Reactor #meetup in #London with @VR2AR , Alexander Karim, and @seanmtracey.

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ARVR

MARCH 16, 2023

2022 was an incremental year for AR & VR, which both continue to gradually push forward in gaining mainstream traction. Our research arm ARtillery Intelligence’s recent report Spatial Computing: 2022 Lessons, 2023 Outlook tackles these questions. This also comes as headwinds challenge its chief competitor: Microsoft.

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Hypergrid Business

FEBRUARY 6, 2023

Samsung, in partnership with Qualcomm and Google, has announced plans to develop a new extended reality product. But when Samsung cancelled the project, I switched to the Google Pixel to stay close to Google’s VR platform. And now, both Gear VR and Google’s platform are gone.

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XR Today - Big XR News tag

FEBRUARY 3, 2023

While events such as CES 2023 highlighted some of the best immersive innovations, caution loomed across the industry following the hard holiday period of 2022. For example, Snap is seeing an upturn in success following immersive hardware blunders, and Google is going on strong despite significant layoffs. billion in revenue.

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The Ghost Howls

FEBRUARY 7, 2023

I’m sorry about that, but it’s still a miracle I’ve managed to write it… Top news of the week (Leaked image from Samsung video) Samsung is back to XR with Google and Qualcomm The big news of the week is that Samsung is back to XR. This is huge because we know that Samsung is able to always deliver good hardware.

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XR Today - Mixed Reality tag

JULY 14, 2022

Here are some of the leading companies taking travel organisations towards new frontiers in 2022. Alongside Meta, Microsoft is quickly gaining steam as a pioneer in the metaverse, creating new landscapes for us to explore in the digital world. The same solutions could also pave the way for more impressive virtual travel experiences.

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XR Today - Mixed Reality tag

NOVEMBER 10, 2022

Let’s take a closer look at some of the trends influencing the edge computing market for 2022 and beyond. Designing unforgettable and powerful experiences in the worlds of virtual, augmented, and mixed reality requires companies to access a combination of the right hardware and software, as well as the correct networking tools.

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Anand Tech

FEBRUARY 13, 2024

Nine unofficial sources across the industry confirmed to Reuters the existence of the division, but NVIDIA has remained tight-lipped, only discussing its 2022 announcement regarding implementation of its networking technologies into third-party solutions. And since Windows runs on Arm, NVIDIA has a shot at Microsoft.

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XR Today - Mixed Reality tag

JULY 28, 2023

Groups like Microsoft are leveraging a collapsing military contact to keep its IVAS device lineup alive for further funding, and HTC VIVE took note to explain the importance of enterprise end-users in discussion with the World Economic Forum. Microsoft Begin IVAS 1.2 Testing Microsoft may be fighting for Hololens.

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ARPost

APRIL 11, 2023

Increased Adoption of AR in E-Commerce According to a recent survey, 38% of marketers reported using AR in 2022. Better AR Hardware Options Better AR hardware options, caused by innovations in mobile technology, such as LiDAR and ToF (depth sensing hardware). It’s a significant increase from the 23% reported in 2017.

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XR Today - Augmented Reality tag

OCTOBER 18, 2023

Rumours of renewed work on Google’s Project Iris augmented reality (AR) smart glasses have surfaced on the internet, according to reports. Originally, Google acquired technologies from North, an AR smart glasses enterprise, and debuted the project at its I/O event.

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Head Mounted Display Google Augmented Reality Microsoft 67

The Ghost Howls

DECEMBER 27, 2021

But it is anyway great news and makes us hope for a great 2022 for the whole XR ecosystem. It is also the time when all magazines create a list of “best of” the year and give awards to the best content and hardware … about which there is always someone that doesn’t agree. Somnium Space gives detail on its new hardware.

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Hypergrid Business

JANUARY 25, 2023

Plus, it was a proprietary system, owned by Microsoft, and didn’t play well with other metaverse platforms. In its blog post, the company said that it will be focusing on other metaverse-related efforts, such as the launch of Microsoft Mesh , an enterprise-focused metaverse platform. What about Meta, Google and Apple?

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ARVR

MAY 11, 2022

For example, Google click value is greater when local intent is signaled by the searcher, such as a “near me” or geographic modifiers like a zip code in the search query. So companies like Google, Yelp, Foursquare and many others have built businesses around this principle in driving local search and discovery?

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The Ghost Howls

FEBRUARY 23, 2023

We are organizing the Future Business EcoLink Conference 2022 and the 7th Golden Gyro Award. For example, we invited senior executives from HUAWEI, JBD, HTC, Alibaba, iQIYI, Qualcomm, Microsoft, and so on. The ceremony (“FBEC2022”) will be held on 24th Feb at 10 am (GMT+8), in Shenzhen, China.

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XR Today - Mixed Reality tag

MARCH 17, 2023

For instance: Meta: Meta’s Oculus devices not only work alongside a wide range of different hardware solutions, but they’re also designed to support countless different types of software too seamlessly. As Meta continues to build out its version of the ”metaverse”, we will likely see new partnerships emerge.

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Magic Leap Unity Microsoft Tools 92

ARVR

MARCH 22, 2022

As we roll into 2022, it’s time for our annual ritual of synthesizing the lessons from recent history and formulating the outlook for the near term. Entitled Spatial Computing: 2021 Lessons; 2022 Outlook , it joins our report excerpt series. Apple will be a hardware powerhouse to represent the user touchpoint to all layers.

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XR Today - Mixed Reality tag

JANUARY 8, 2024

Goertek XReal Lenovo Iristick Vuzix Magic Leap XYZReality Longan Vision Rokid ThirdEye Google Toshiba Epson RealWear Microsoft Lumus TCL RayNeo Goertek Offering a variety of extended reality products for virtual and augmented experiences, Goertek has a range of smart glasses included in its portfolio.

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AR Magic Leap Industry Tools 108

AR Insider

FEBRUARY 24, 2021

Apple has been prototyping headsets for years, and recent reports from The Information and Bloomberg suggest that Apple could release a headset as early as 2022 that could cost as much as $3,000. All the big tech players — Microsoft, Google, Facebook, and Amazon — are in the game as well.

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The Ghost Howls

JANUARY 10, 2022

According to Youtuber Sadly It’s Bradley, Project Cambria should come half of this year (Q2 2022) and have MiniLED screens and pancake lenses. Let me quote the article: “We were giving away the hardware but making money on the data,” he said. For every dollar of hardware, we were making three dollars on software and data sales.”

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Road to VR

APRIL 10, 2019

Microsoft won a decisive $480 million defense contract with the U.S. Army late last year to bring the company’s AR hardware platform to the battlefield. We might not know what [the battlefield] looks like, but we can predict and take Google images and implement that into the IVAS. Image courtesy CNBC.

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ARPost

JANUARY 29, 2020

The nature of AR technology gives us the ability to experience and create exciting new opportunities, dramatically impacting the way we interact and communicate with one another, giving birth to new applications and hardware. Apple is planning on diving into the AR market in 2022 with a speculated launch of its very first AR headset.

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ARVR

AUGUST 31, 2022

Specifically, AR systems using Google Glass Enterprise Edition helped technicians affix wires in the right places. That includes the AR hardware it’s using, the functional areas to which it’s applied, and where it’s going next. First, it upgraded its hardware to Microsoft Hololens 2 which means greater positional accuracy.

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ARPost

MAY 12, 2022

The talk is going to focus on the collection of biometric data from XR hardware and how companies, policymakers, and others can work together for the responsible collection and use of this material. Early on day two, Khronos Group ’s Neil Trevett is joined by Microsoft ’s Aysegul Yonet and Epic Game ’s David Morin. Autodesk Inc.

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Tech Trends VR

SEPTEMBER 25, 2018

Their first MR project used Google Tango and the Microsoft HoloLens to bring a rare digital tank from their game to a real-life exhibit at the Tank Museum at Bovington , UK. Apple ARKit, Google ARCore and Facebook Camera Effects could deliver more than 900 million installed base by the end of this year, jumping to nearly 3.5

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ARVR

JUNE 9, 2021

Microsoft Microsoft is one of the few companies that has approached augmented reality wearables more successfully. We expect to see Microsoft still at work for a long time in this area and we think it can succeed where it has failed with mobile devices.

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The Ghost Howls

AUGUST 1, 2020

He has a very interesting working story, having worked for great companies like Microsoft and Fast Company. 2022 could be the key year for XR. 2022-2023 are the years when VR should grow a lot (Image by Road To VR). NOKIA Windows Phone: the devices were very nice, but Microsoft arrived too late (Image by ZDNet).

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XR Today - Mixed Reality tag

MAY 4, 2023

Follow the latest NReal news here. Latest NReal News Lenovo Lenovo creates a range of peripherals and hardware solutions for businesses and consumers. Longan Vision recently took part in the XR Summit of 2022 , discussing use cases for AR technology. The full BT-45 range was announced at AWE at the end of 2022.

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