AR Insider

MARCH 1, 2021

This week, we look at Sony’s tease for PSVR2, new features in Snapchat’s Lens Studio, and a whole slate of new AR glasses emerge. Let’s dive in… Sony Confirms New Playstation VR2 for PS5 with New Controllers. Currently, there are over 1.5M Leaked Concept Videos Show Samsung’s Take On AR Glasses.

AR 247

AR Sony Washington Augmented Reality 247

AR Insider

APRIL 6, 2020

Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. It also includes VR’s immersion and escapism (entertainment); and AR’s applications in workplace collaboration and home services (utility). Of course “headsets” is a bit conflated, as subcategories (AR, VR, etc.)

AR 264

AR Magic Leap Data Course 264

AR Insider

MAY 27, 2021

Four Myths About AR Advertising. From upper funnel to purchase, brands are increasingly turning to Augmented Reality to market their products and services online,” was the tale I spun a year ago. For all we knew, 2020 could have been the year that AR ads came and went. Mike Boland, AR Insider. by Tony Parisi.

AR 414

AR Unity Retail Entertainment 414

VRScout

OCTOBER 10, 2018

Goosebumps 2: Haunted Halloween, the sequel to the 2015 hit movie, will be creeping its way into theaters this weekend, and Sony Entertainment is turning to AR as a way for fans to interact with the creepy characters from the books, as well as connect with friends; whether they’re down the street or across the globe.

AR 265

AR Sony Filming Entertainment 265

The Ghost Howls

OCTOBER 20, 2019

Sony creates an AR headset for LBVR. Sony is offering a Ghostbuster AR experience in Ginza, Japan, and for this it has manufactured an AR headset. That’s a sad news, but the good story is that actually BBC is continuing investing in AR and VR in other ways. Verizon works on 5G edge services for AR/VR.

Sony 179

Sony AR Japan Google 179

Road to VR

FEBRUARY 10, 2020

Nreal, the creators of the Nreal Light AR glasses, today announced that shipments of its developer kit will be affected by the recent developments in Asia surrounding the novel coronavirus (2019-nCoV). Nreal isn’t the only company in the AR/VR sector to have felt the effects.

AR 274

AR San Francisco China Asia 274

The Ghost Howls

JANUARY 16, 2021

And if this CES has been a bit of a disappointment in general, this holds even more for AR and VR, for which we have no crucial announcement. It is a perfect recreation of visual reality, and of course, it solves all the issues that current AR/VR headsets may have (like the vergence-accommodation problem). Senseglove Nova.

AR 491

AR Google Augmented Reality Course 491

Road to VR

JUNE 20, 2023

Amid mounting pressure from Sony with the recent launch of its PSVR 2 headset for PlayStation 5, Microsoft again affirmed that it’s still waiting for the technology to mature before offering any sort of dedicated VR software or hardware for Xbox. “I think for us, it’s just a bit of wait until there’s an audience there. .

Microsoft 317

Microsoft Sony Strategy Apple 317

The Ghost Howls

JANUARY 5, 2020

In the meanwhile, I wish you all a fantastic 2020! CES 2020 is going to start soon. Some surprises may arrive from Sony (I hope so, but I don’t believe so), but for the rest, I’ve mostly heard about news from secondary operators. But some of them are really intriguing. They are incredibly light (10 grams!)

AR 284

AR Virtual Reality Eye Tracking Technology 284

VRScout

JULY 28, 2020

According to the CTA, CES 2020 drew in an incredible 171,268 attendees as well as 4,419 exhibitors, including high-profile companies such as Panasonic, Samsung, and Sony just to name a few. CES 2021 kicks-off next January.

Las Vegas 324

Las Vegas Nevada United States Samsung 324

ARPost

JANUARY 15, 2020

If you prefer MR or AR, don’t worry, we have a similar article devoted to AR and MR headsets and glasses. See Also: How Will AR and VR Change Industries in 2020. Also, while a PSVR2 is rumored to come out with the PS5 towards the end of 2020, we know virtually nothing about it. VR Headsets.

Oculus 198

Oculus Eye Tracking Virtual Reality HTC 198

The Ghost Howls

OCTOBER 13, 2019

Apple AR glasses may come in early 2020. It can’t pass a week without us having a new rumor about the upcoming Apple AR glasses. Personally, I think that if Apple commits in making AR glasses, these glasses will come out with its own branding, otherwise, there is little sense in all these investments being made.

Apple 183

Apple Gaming Virtual Reality Exercises 183

Upload VR

MAY 20, 2022

Qualcomm showed a new reference design for AR glasses with the XR2 chipset handling a wireless connection to a nearby phone, PC, or processing puck. Qualcomm says the new “Wireless AR Smart Viewer” design offers a diagonal field of view of around 40 degrees.

AR 97

AR Latency Sony Examples 97

AR Insider

AUGUST 17, 2020

Data Dive is AR Insider’s weekly dive into select spatial computing figures. As background, these exercises are compelled by the fact that companies in early-stage sectors like VR don’t disclose unit sales ( except Sony ). — Sony’s last unit-sales disclosure was 5 million in January (see our coverage here ).

Exercises 240

Exercises Sony Data Hardware 240

ARVR

SEPTEMBER 13, 2022

We recently posted a question: Does AR have a measurement problem? In short, AR marketing is so new that it hasn’t developed native metrics. But one metric that’s starting to emerge to better evaluate AR is dwell time. It’s showing strong early signs which in turn signals AR’s depth of engagement. the web AR benchmark).

Case Study 246

Case Study Study AR New York 246

AR Insider

MARCH 29, 2021

In fact, signals tracked by our research arm ARtillery Intelligence , indicate VR is on an upswing after declining about 10 percent in 2020. — The Information reports that nearly 20 percent of Facebook’s employees are working on VR and/or AR. That decline was Covid-inflected, given supply-chain impediments.

Data 344

Data Las Vegas Oculus AR 344

The Ghost Howls

AUGUST 25, 2019

The post is full of fluff, but it is interesting for two reasons: It explains very well how the Insight technology works , with a very explicative video; In the end, it teases a possible future use of Insight for “trendy AR glasses”. More info (Facebook’s post on Insight) More info (Insight on AR glasses).

Sony 181

Sony El Paso Hand tracking AR 181

ARPost

JULY 23, 2021

The COVID-19 pandemic has shown us how important immersive and interactive apps and games are in our everyday life. A large adoption rate for augmented and virtual reality in 2020 has broadened the audience and age groups interested in the latest technologies. The VR/AR Global Summit 2021 (European Edition). Where: Online.

Asia 509

Asia China Virtual Reality Entertainment 509

Road to VR

NOVEMBER 11, 2021

On stage at AWE 2021 this week, Resolution Games CEO Tommy Palm announced that his company is spinning up a new division dedicated to AR game development. On the wind-up to the announcement, Palm noted that there are “5 million users in VR” across platforms.

Gaming 357

Gaming Data Industry Sony 357

Road to VR

JANUARY 3, 2024

The headset, a mixed reality device that’s centered around AR, notably excludes any kind of motion controller—the staple input method for every major XR headset on the market today. The headset also launched alongside Horizon Call of the Mountain , the first native VR game based on one of Sony’s major first-party IPs.

Apple 328

Apple Sony HTC Hardware 328

The Ghost Howls

JUNE 15, 2020

Image by Sony, from Road To VR). Sony announces PS5, it supports PSVR. With an online livestream of around 1 hour, Sony has finally unveiled the design of the PlayStation 5. The specs, that were already announced, are: GPU: 10.3 And these people use AR around 30 times per day. I hope you’ll enjoy it….

Sony 322

Sony AR Augmented Reality Czech Republic 322

ARVR

DECEMBER 2, 2020

We are announcing today Integration of Interhaptics with Hololens 2 Haptic design for all mobile phones early 2021 Upcoming Haptic design for PS5 in 2021 Interhaptics was released to the public in September 2020. Trending AR VR Articles: 1. Trending AR VR Articles: 1. All are already included in Unity.

Haptic 130

Haptic Hand tracking Augmented Reality Microsoft 130

AR Insider

JULY 22, 2021

Sony, for example, has a mature console ecosystem, with a huge relative advantage in game prices (3x), sales channels and customer base (10x+) over Quest. It’s likely that Sony and Microsoft start to actually make money on the massive quantities of identical hardware by mid-cycle. More from AR Insider…. per employee.

Sony 336

Sony Hardware Microsoft Software 336

ARPost

JULY 30, 2020

But AR/VR solutions are not limited to Google Glass, mobile apps for trying on shoes or accessories, and AR-based games. Hearables with augmented reality features are becoming ubiquitous thanks to the overall spread of wearables, the contribution of tech giants, and the growing demand for emerging technologies.

Augmented Reality 534

Augmented Reality Technology Wearables Machine Learning 534

Road to VR

NOVEMBER 17, 2021

We’ve seen figures in the past that suggested Meta’s latest standalone headset was doing very well—possibly putting it at three times the adoption rate of Sony’s PSVR—but it was still unclear precisely how big of an impact Quest 2 had on the industry overall.

Oculus 363

Oculus Conference Sony Data 363

AR Insider

MARCH 1, 2021

Covid-inflicted supply-chain impediments caused shipments to decline an estimated 10 percent in 2020, but that could have been worse if not for Quest 2’s Q4 performance. This would make the total Quest 1 & 2 installed base 2.024 million units at the end of 2020, half of which came in Q4 alone. appeared first on AR Insider.

Exercises 390

Exercises Hardware Data Oculus 390

ARPost

MAY 27, 2020

AWE 2020 Day 1 Talks and Panel Discussions. While 2020 may be what Inbar of the Future called the “lost year,” it has been good to the XR technology industry. SVP of Emerging Technology and Innovation Strategy Tony Driscoll, Sony SVP of VR Jake Zim, Paramount Futurist Ted Schilowitz, and Arcadium President Marcie Jastrow.

Conference 370

Conference Technology Entertainment Industry 370

AR Insider

JANUARY 18, 2021

Sony unveils a new virtual concert experience at CES. The glasses are more heads-up displays than true AR and are designed to mirror info from a connected smartphone. Lenovo introduced the ThinkReality A3 AR glasses for enterprise at CES. ThirdEye Launches AR/MR Software Digital Ecosystem for Enterprise.

Las Vegas 287

Las Vegas Haptic AR Healthcare 287

AR Insider

MAY 25, 2020

Data Dive is AR Insider’s weekly dive into the latest spatial computing figures. As background, these exercises are compelled by the fact that companies in early-stage sectors like VR don’t disclose unit sales ( except Sony ). Software sales to date, as we’ll cover below, are $100 million.

Data 219

Data Oculus Exercises Software 219

AR Insider

JUNE 28, 2021

In fact, signals tracked by our research arm ARtillery Intelligence , indicate VR is on an upswing after declining about 10 percent in 2020. million to expand its immersive VR work training tech. –– Psychedelic VR meditation startup Tripp raises $11 million Series A. . –– eMarketer estimates that there are 30.6 million in 2023.

Data 235

Data Oculus Survey Hardware 235

The Ghost Howls

MAY 31, 2021

This has not been the most interesting week in AR, VR, but I think that in the next times we’ll see some shots fired: in some days there will be the F8, the official shipment of the Vive Pro 2, then the Apple WWDC conference! Lumus Maximums shows an impressive AR prototype. I hope for some juicy news… and you? Other relevant news.

AR 327

AR eBook Unreal Machine Learning 327

The Ghost Howls

FEBRUARY 9, 2020

While with other VR headsets like the Vive Focus Plus it is already possible to do some kind of augmented reality , this is the first standalone headset that can provide both good quality AR and VR on the same device. These are pretty cool, also because the Snapdragon XR 2 is much more powerful than the 835 mounted by the Oculus Quest.

Hand tracking 434

Hand tracking AR Augmented Reality Oculus 434

AR Insider

JANUARY 13, 2020

Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. That milestone has now been reached, as announced at Sony’s CES press conference. That aside, there are a few possible reasons for a slight dip in actual unit growth. There will be a lot to watch in 2020.

Survey 195

Survey Data Strategy Oculus 195

The Ghost Howls

JANUARY 27, 2020

Plus, if you are in Karlsruhe, I’ll be attending the LEARNTEC event and I’ll be there on Thursday morning… if you’re there, we can meet! That said, let’s have a look at this interesting week in AR and VR. As I’ve written in the VR predictions for 2020 , I guess that the device will be discontinued this year.

Samsung 425

Samsung Survey Unity Oculus 425

The Ghost Howls

JANUARY 20, 2021

Let’s be honest: no one made correct predictions for 2020. But hey, let me play this game anyway, so here you are my predictions for virtual reality in 2021 based on the trends and the anticipations that we had at the end of 2020! 2021 won’t be the year of VR. I know, we all feel like this.

Virtual Reality 528

Virtual Reality Trends China HTC 528

The Ghost Howls

JANUARY 18, 2021

It’s that time of the week when you can read the best news about AR and VR! CES 2021 brought some interesting AR/VR news. All these pieces of news are cool, but they are mostly directed towards the future of AR and VR, and are not changing much of the consumer XR landscape. Top news of the week.

Data 499

Data AR HTC Training 499

Peter Graham

OCTOBER 10, 2019

Now it’s the turn of Sony Interactive Entertainment (SIE) with possible new designs for PlayStation VR which include possible improved tracking and wireless options. These are all feature SIE needs to address in its next VR headset to stay relevant within the field, but there’s no telling what route the company will take.

Sony 76

Sony Head Mounted Display Augmented Reality Entertainment 76