The Ghost Howls

APRIL 26, 2021

Before leaving you to the best news of the week, I would like to highlight two notable things about my work: My crazy trolling game “The Unity Cube” has been featured in a video by Upload VR! Image by Magic Leap). Magic Leap 2 is coming in Q1 2022. You don’t even know how this made me happy! Top news of the week.

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Magic Leap Oculus Unity Gaming 367

XR Today - Virtual Reality

DECEMBER 26, 2022

Global tech giants such as NVIDIA, Lenovo, Unity, Epic Games, HTC VIVE, and others have already entered the metaverse space race. New mixed reality (MR) headsets such as the Meta Quest Pro, Magic Leap 2, Lenovo VRX, and Pico 4 Enterprise have dramatically stepped up the XR industry.

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Industry Training Magic Leap Immersion 311

VRScout

MAY 30, 2017

Now this is what I call retail theater. After quietly settling a gender discrimination lawsuit recently, it turns out that Magic Leap is back on the fundraising trail. INVESTMENT & FUNDING WRAPUP. Apparently the $1.4B Apparently the $1.4B Russia-based company Antilatency has raised a $2.1M

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New Zealand Magic Leap Japan San Francisco 151

The Ghost Howls

MARCH 15, 2021

When Magic Leap One was revealed, Rony Abovitz stated he was already working on Magic Leap Two and Three, for instance; Facebook believes a lot in having avatars that truly represent ourselves in XR , and it is a field in which they will invest a lot. HTC is not the only company working on a new version of the trackers.

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HTC Apple Magic Leap AR 425

XR Today - Big XR News tag

MAY 16, 2022

Supported devices from firms include Meta’s Quest series, HTC VIVE, Microsoft HoloLens, Magic Leap, Nreal, and Pico Interactive. Furthermore, Delta Reality supports a selection of software development kits and real-time 3D engines such as Unity, Snap Studio, and ARCore. ETH (approximately £14809) in September last year.

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Real Estate AR Magic Leap Immersion 54

XR Today - Augmented Reality tag

MARCH 29, 2023

Doctors can leverage the technology to access detailed scans of patients in real-time with Magic Leap, HoloLens 2, and other headsets. Other verticals such as defence, travel, tourism, and retail also roll out lucrative plans for emerging technology solutions.

Healthcare 81

Healthcare North America Retail Education 81

XR Today - Mixed Reality tag

DECEMBER 12, 2022

Digital twin technologies were rising as emerging trends, namely from major tech firms such as NVIDIA, Unity Technologies , and others. More broadly, companies may leverage digital twins of office and retail spaces a lot more. Enterprises were expected to adopt digital twin and 3D asset management strategy, she added.

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Trends Strategy Miami Industry 95

ARVR

JULY 15, 2020

Apple seems to be cornering the popular entertainment industry, with the acquisition of NextVR, as industry rivals such as Magic Leap focus on enterprise solutions. 2: Augmented Reality in a Browser We’ve seen AR experiences become increasingly popular in our daily lives, from Snapchat filters to at-home retail try-on applications.

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Augmented Reality Virtual Reality Tips AR 130

The AR Show

JUNE 16, 2020

Rebecca Barkin is the VP of Immersive Experiences at Magic Leap, where she served as Executive Producer of Tónandi—a visceral, interactive audio-visual experience made in partnership with the band Sigur Rós. Tony is currently Head of AR/VR Ad Innovation at Unity Technologies. You can find all of the show notes at thearshow.com.

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Augmented Reality Magic Leap Dallas Virtual Reality 52

XR Today - Mixed Reality tag

JUNE 13, 2023

This could actually be quite beneficial for Meta, Microsoft, and Magic Leap. The reveal that Apple will be using Unity to bring 3D applications and games to Vision Pro was exciting. Additionally, sports, retail, logistics, healthcare and, more recently, financial services will lead the way. It remains to be seen.

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Industry Apple Unity North America 85

Upload VR

NOVEMBER 2, 2023

It's notable that this vision of augmented reality layers is also very similar to one shared by the earlier days of Magic Leap, before the company laid off many of its workers. That said, though Sen was a collaborative effort between Ito, CinemaLeap and Psychic VR, it was ultimately created using Unity.

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Augmented Reality AR Real Estate Filming 90

The Ghost Howls

MAY 30, 2022

Image by Magic Leap). Magic Leap has sold units of its first device for $550. Magic Leap has decided to put on sale its remaining units of the Magic Leap 1, its previous device, for just $550 , which is something like a -75% discount on its standard retail price. News worth a mention.

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Magic Leap Virtual World Ukraine Augmented Reality 297

The Ghost Howls

AUGUST 1, 2020

As John Riccitiello (CEO of Unity) said some years ago , the VR market won’t be interesting enough until it will reach the 10 million users mark. Why can’t it be Facebook, or Magic Leap ? Suzanne Borders, CEO and founder of BadVR, at the company’s office in Marina Del Rey, with a Magic Leap One on.

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Apple Oculus China Magic Leap 512

AR Insider

OCTOBER 31, 2019

It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. In another scenario, we may see game engines dominant, like Unity or Unreal. Find out more details, dynamics and submission guidelines here. .

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Magic Leap AR Microsoft Apple 157

XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. And it was for me as well; I’ve been a Unity user forever.

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AR Magic Leap Unity Augmented Reality 78

XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. And it was for me as well; I’ve been a Unity user forever.

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AR Magic Leap Unity Augmented Reality 78

VRScout

NOVEMBER 10, 2019

This option gives you a headset plus $500 credit for Microsoft Azure , a three-month free trial of Unity Pro , and the PiXYZ plugin — giving you all the necessary tools to test, create, and launch enterprise apps for the HoloLens 2. If you’re a developer working on your own, Microsoft offers the HoloLens 2 Development Edition.

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Microsoft Eye Tracking Magic Leap Haptic 320

XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. You know what, go learn Unity and coding and figure out how to actually make it.

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AR Magic Leap Unity Augmented Reality 60

The Ghost Howls

SEPTEMBER 24, 2019

So, I opened a chain of retail computer stores in the 90s, I ran a fairly large chain in Oregon with five computer stores and then in 2000 I started working in Silicon Valley doing electronics and engineering… and eventually, I got into doing consumer products. after that, I’ve always been a bit of an entrepreneur also.

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AR Augmented Reality Magic Leap Gaming 327

XR for Business Podcast

APRIL 21, 2020

But soon, Arash Keshmirian saw the writing on the wall that XR’s current usefulness was better-suited to the worlds of industry, retail, and journalism. We're going to dig into using Magic Leap and Hololens and mixed reality headsets as a tool for business. So a company like a Macy's or a large retailer in Europe.

Gaming 78

Gaming Magic Leap Industry Retail 78

XR for Business Podcast

APRIL 21, 2020

But soon, Arash Keshmirian saw the writing on the wall that XR’s current usefulness was better-suited to the worlds of industry, retail, and journalism. We're going to dig into using Magic Leap and Hololens and mixed reality headsets as a tool for business. So a company like a Macy's or a large retailer in Europe.

Gaming 78

Gaming Magic Leap Industry Retail 78

AR Insider

MAY 6, 2020

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. The Evolution of Brand Activations.

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AR Examples Data Head Mounted Display 380

XR for Business Podcast

APRIL 21, 2020

But soon, Arash Keshmirian saw the writing on the wall that XR’s current usefulness was better-suited to the worlds of industry, retail, and journalism. We're going to dig into using Magic Leap and Hololens and mixed reality headsets as a tool for business. So a company like a Macy's or a large retailer in Europe.

Gaming 60

Gaming Magic Leap Industry Retail 60

XR for Business Podcast

JULY 8, 2019

That allows devices which don’t have the compute capabilities today — lightweight AR headset devices — to have the kind of capability that a higher-end device like a Hololens 2 or Magic Leap might have, or even better in some cases. Think of retail, for example, where everything’s moving around.

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AR Magic Leap Technology Software 78

XR for Business Podcast

JULY 8, 2019

That allows devices which don’t have the compute capabilities today — lightweight AR headset devices — to have the kind of capability that a higher-end device like a Hololens 2 or Magic Leap might have, or even better in some cases. Think of retail, for example, where everything’s moving around.

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AR Magic Leap Technology Software 78

XR for Business Podcast

APRIL 7, 2020

They were spread between the training, the retail layout team, and the network team. So we just-- through a process called photogrammetry, we quickly were able to recreate the digital twin of that retail store, and bring it and show the team. Or in retail or training because you're selling in the store. Did people like this?

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Training Unity Real Estate Software 78

XR for Business Podcast

APRIL 7, 2020

They were spread between the training, the retail layout team, and the network team. So we just-- through a process called photogrammetry, we quickly were able to recreate the digital twin of that retail store, and bring it and show the team. Or in retail or training because you're selling in the store. Did people like this?

Training 78

Training Unity Real Estate Software 78

XR for Business Podcast

APRIL 7, 2020

They were spread between the training, the retail layout team, and the network team. So we just-- through a process called photogrammetry, we quickly were able to recreate the digital twin of that retail store, and bring it and show the team. Or in retail or training because you're selling in the store. Did people like this?

Training 60

Training Unity Real Estate Software 60

XR for Business Podcast

AUGUST 21, 2019

For example, I saw one where Coke did a visualizer to show retailers what the new Coke machine would look like in their stores. So, when I say “fashion,” that could be anything; from a retail experience when you’re in a store, or it could be a brand experience that you don’t need to be in a store to have. Austin: Exactly.

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Austin AR Examples Google 78

XR for Business Podcast

AUGUST 21, 2019

For example, I saw one where Coke did a visualizer to show retailers what the new Coke machine would look like in their stores. So, when I say “fashion,” that could be anything; from a retail experience when you’re in a store, or it could be a brand experience that you don’t need to be in a store to have. Austin: Exactly.

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Austin AR Examples Google 78

ARVR

JULY 17, 2020

Devices such as the Magic Leap and the Hololens rely on Waveguide optics. Headsets with waveguides are retailing in the $3000 to $5000 range. For a good Mixed Reality experience, the degree of immersion is key in making you believe what’s in front of you is the real deal. So, Jio Glass is the first of it’s kind?

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Augmented Reality Wearables Hardware AR 130

XR for Business Podcast

AUGUST 21, 2019

For example, I saw one where Coke did a visualizer to show retailers what the new Coke machine would look like in their stores. So, when I say “fashion,” that could be anything; from a retail experience when you're in a store, or it could be a brand experience that you don't need to be in a store to have. That's like next-level retail.

Austin 60

Austin Google AR Examples 60

XR for Business Podcast

DECEMBER 10, 2019

They can also, if the retailers have their own content, through Darabase they can be certain of their own promotions. In terms of who's on the flip side of that marketplace, actually-- we're about to launch our first SDK and that's-- we think of it much more at a Unity level, than necessarily as an Apple or a Google level.

Real Estate 60

Real Estate AR Magic Leap Brazil 60

XR for Business Podcast

JULY 12, 2019

If you know that there are less than two people per day coming into a retail shop to actually buy a car, you have to take it a little bit more step-by-step approach.” HTC did something with Batman; that Game of Thrones thing; some of the demos that Magic Leap had really. Alan: Yeah? How was it? Barry: It was great.

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Automotive Magic Leap Course Industry 78

XR for Business Podcast

JULY 12, 2019

If you know that there are less than two people per day coming into a retail shop to actually buy a car, you have to take it a little bit more step-by-step approach.” HTC did something with Batman; that Game of Thrones thing; some of the demos that Magic Leap had really. Alan: Yeah? How was it? Barry: It was great.

Automotive 78

Automotive Magic Leap Course Industry 78

XR for Business Podcast

DECEMBER 10, 2019

They can also, if the retailers have their own content, through Darabase they can be certain of their own promotions. And Magic Leap’s got their Magicverse that they’re building, you know, multi-layer kind of universe of digital content on top of the real world. Well, who does own the digital space?

Real Estate 78

Real Estate AR Magic Leap Brazil 78

XR for Business Podcast

DECEMBER 10, 2019

They can also, if the retailers have their own content, through Darabase they can be certain of their own promotions. And Magic Leap’s got their Magicverse that they’re building, you know, multi-layer kind of universe of digital content on top of the real world. Well, who does own the digital space?

Real Estate 78

Real Estate AR Magic Leap Brazil 78