The Ghost Howls

MARCH 4, 2019

Like every year, during this event we have seen some important AR news, but not that many, since the event was more focused on mobile phones than immersive technologies. Frontal view of the device (Image by Microsoft). The biggest news of the MWC for what concerns XR has been for sure the announcement of the HoloLens 2 by Microsoft.

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Tech Trends VR

FEBRUARY 13, 2020

This looks to be the year where we move beyond tentative experimentation into scalable deployment of immersive tech in the workplace. This looks to be the year where we move beyond tentative experimentation into scalable deployment of immersive tech in the workplace Click To Tweet.

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TechCrunch VR

NOVEMBER 7, 2021

The most valuable companies in the world own the metal on which their software applications run: Apple and Microsoft have had their fingers in the hardware pie for years, and even Google was able to build a robust OS business with Android. Could this really be the time for VR? The “metaverse” already exists in Fortnite and Roblox.

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XR Today - Mixed Reality tag

AUGUST 30, 2022

The solution will also allow users to develop metaverse content and immersive experience with little to no technical skills. #metaverse #metaversegeneration #avatar #readyplayerme #augmentedreality #virtualreality #mixedreality pic.twitter.com/qYHHIhvJam. — EON Reality (@EONRealityInc) May 11, 2022.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Meta’s Oculus team have already partnered with leading companies like Sony Music to give fans an immersive way to explore music videos and unique content. Although Microsoft hasn’t shown much of an investment in the entertainment and arts sector as of yet, it has a lot of potential to offer with the HoloLens ecosystem.

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The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Something new has started, and it is not clear where it will lead us, but I have the sensation that this new cycle will be an important step for immersive realities.

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XR Today - Mixed Reality tag

JUNE 6, 2023

At this price, Apple’s primary competitors are the Magic Leap 2, Microsoft’s HoloLens 2, and Varjo’s VR-3 — all enterprise headsets. Many of the world’s midrange enterprise headsets like the Meta Quest Pro, HTC VIVE Elite XR, and Pico 4 Enterprise are priced well below $1,500. A Meta Counteroffensive?

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XR Today - VR Headsets tag

OCTOBER 31, 2023

AWE 2023 achieved this by inviting an esteemed lineup of XR firms, thought leaders, and end users, uniting the immersive technology industry at the event’s Vienna, Austria location. Sahni also highlighted how new workplace applications are coming to Quest 3, including Microsoft Mesh, Windows 365, and Adobe High Five.

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XR Today - Big XR News tag

MAY 16, 2022

Delta Reality is creating extended reality (XR) immersive experiences for global brands to accelerate virtual, augmented, and mixed reality (VR/AR/MR) adoption and assist firms in developing modern marketing strategies. event this March, hosted by its Immerse Global Summit division. million and $2.3 million, respectively.

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VRScout

SEPTEMBER 5, 2020

This one is slightly different from a POV VR experience like Project Stardust , or the immersive role-playing in Star Trek: Bridge Crew. Starblazer is an action-pack real-time strategy game, meaning you’re able to watch your moves play out and see how the battle changes in your favor. Starblazer. with support for cross-play.

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The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). For example, we invited senior executives from HUAWEI, JBD, HTC, Alibaba, iQIYI, Qualcomm, Microsoft, and so on.

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Road to VR

OCTOBER 30, 2017

Old Enemies – HTC. While both Oculus’ Rift and HTC’s Vive hit the market right around the same time in 2016, the Vive was the first system with motion controllers and room-scale. With that, Vive also offered the most immersive VR experience. New Foes – Microsoft & Co. image courtesy Microsoft.

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ARPost

JUNE 5, 2023

The “Building Open Standards for the Metaverse” panel moderated by Moor Insights and Strategy Senior Analyst Anshel Sag brought together XR Safety Initiative (XRSI) founder and CEO Kavya Pearlman, XRSI Advisor Elizabeth Rothman, and Khronos Group President Neil Trevett. The goal was to discuss the health and future of the XR industry.

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UploadVR Between Realities podcast

MAY 21, 2017

At Google I/O 2017 developer conference this week, the company announced a standalone Daydream VR headset in partnership with Qualcomm , with Lenovo and HTC slated to release commercial versions later this year. Like Microsoft , Google is facing an uphill battle in VR. On mobile, trying an app is a trivial task.

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XR Today - VR Headsets tag

MAY 18, 2022

A globally-leading development and XR design studio, Yord leads retail companies into the future of immersive reality. With years of experience working on everything from strategy development in the XR space to powerful software design, Yord Studio can help with every aspect of bringing your new project to life. Yord Studio.

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XR Today - Mixed Reality tag

NOVEMBER 16, 2022

Companies worldwide are developing an increasing number of use cases for XR, with many achieving success in immersive training, research and development (R&D), virtual collaboration, entertainment, and remote guidance, among others. The key to successful XR strategies is considering where employees may face the biggest hurdles.

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XR Today - Virtual Reality

APRIL 26, 2023

The enterprise-optimised platform performs seamlessly on many AR/VR/MR devices from headset vendors such as HTC VIVE, Meta, and Microsoft, allowing firms to leverage XR for a range of use cases, including remote guidance, training, and repair solutions. trade shows and fairs), and employee onboarding.

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ARVR

DECEMBER 11, 2020

Facebook came with the Oculus Quest 1 & 2 , then Microsoft with the Hololens2 with hand tracking capabilities; but there are limitations in dealing with occlusions and in tracking outside the camera’s field of view on the headset.

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VRScout

JUNE 10, 2016

This latest acquisition is another piece in a secretive strategy: over the past few years Snapchat has quietly acquired a couple of other potentially augmented reality-related companies as well as talent. Someone is Always Ready to Help THIS version of the HTC Vive…. Facebook Enables Native 360 Photos.

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The Ghost Howls

JANUARY 27, 2020

Or that Microsoft is working on a new reference design that fixes the issues of the first one? It is not the classical zombie waves shooter game: you have to take decisions, explore the city to find items, and have a good strategy to complete your tasks before the sun sets and horde of zombies kill you. Learn more.

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VRScout

JUNE 13, 2016

E3 gaming announcements are in full swing this week, with Bethesda revealing that Fallout 4 for HTC Vive is coming next year and Microsoft taking the wraps off their Project Scorpio , a 4K-capable Xbox One with VR support. But still no release date yet.

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The Ghost Howls

MARCH 2, 2020

The only company not much affected by it is HTC, that manufacturers its headsets in Taiwan and not in Mainland China. HTC Vive releases Cosmos Elite, two models of Vive Pro Eye and creates some confusion. Image by Microsoft). It is clear that the company is aiming at giving it to players before the launch of Half-Life: Alyx.

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XR Today - Mixed Reality tag

SEPTEMBER 1, 2022

5 Benefits of Using Edge Computing for Immersive Reality. Not only can latency negatively impact the quality of immersive experiences , but it can also lead to motion sickness. Eventually, this will make immersive technologies more accessible due to lesser network requirements. Its five key benefits include: 1. Reduced latency.

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Road to VR

OCTOBER 31, 2016

Business leaders gathered at this year’s Seattle based IMMERSE Summit ( previously Sea VR ) to explore how VR/ AR and Mixed Reality is transforming manufacturing, design, education, health and medicine and much more. Over time we think AR and VR converge into a world that the Microsoft folks call “mixed reality.”

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Digitalnauts

NOVEMBER 16, 2021

A BEGINNER'S GUIDE TO IMMERSIVE TECH. XR, or Extended Reality, is an umbrella term for a variety of immersive technologies including VR (Virtual Reality), MR (Mixed Reality) and AR (Augmented Reality). In a Virtual Reality experience users are fully immersed in a simulated digital environment, shutting out the physical world.

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VRWorld

AUGUST 17, 2016

Slowly but certainly, Intel is unveiling its “Merged Reality” strategy. Project Alloy is best described as a VR Headset in the class of HTC Vive or Oculus Rift, but with the ability to “cut the VR cord”, since it features mobile processing similar to the one used on Microsoft’s HoloLens.

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VRWorld

JULY 12, 2017

There’s no doubt that the announcements made on this conference might be the clearest direction where VR/MR/AR are heading as an industry, as it will happen after Microsoft Windows 10 Mixed Reality launches, as well as seeing the first sales results of next generation Oculus Rift headset. Ted Schilowitz, Futurist, 20th Century Fox.

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ARPost

FEBRUARY 8, 2023

That’s the direction we’re going in right now and companies are laying their cards on the table in a bid to be the dominant force driving us forward through their own varying strategies. The most immersive enterprise AR device is now available. We’re on the cusp of another life-changing piece of technology and the race is on.

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The Ghost Howls

MARCH 26, 2018

HTC has finally revealed the price of the Vive Pro : it will cost $799 just to have the headset (no controller and no base stations, so you must already have a Vive 1 kit) and will be available for pre-orders since April, 5th. But, as Road To VR has stated, maybe HTC should have clarified that in all its marketing material.

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The Ghost Howls

APRIL 27, 2020

Rony blames the pandemics for this , but we all know that it has not been the coronavirus that has decided a nonsense strategy for the company. Now they find themselves without a market, and the pivot to enterprise is too little too late considering that Microsoft has enterprise features that are much better than the ones of Magic Leap.

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XR Today - Augmented Reality tag

OCTOBER 19, 2022

A leading general contractor within the Pacific Northwest, Sellen Construction was searching for a new way to help designers, engineers, contractors, and anyone else involved in a construction project collaborate on successful strategies. Microsoft and the Haas Group. HTC VIVE and CannonDesign. Microsoft and PCL Construction.

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The Ghost Howls

APRIL 26, 2021

As always, they’re doing a great job not only with the product but also with the communication strategy. Johnson has worked at Microsoft and Qualcomm before, and she is a very respected executive. Image by HTC Vive). HTC Vive Air is a design concept for a fitness-focused VR headset. News worth a mention.

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The Ghost Howls

JANUARY 22, 2021

But if I have to look at the numbers, some kind of AR is already mainstream : yes, the smartphone doesn’t provide immersive AR and people using it maybe don’t even know that it is called AR (maybe they call it just “filters”), but it is anyway augmented reality and it is of very common use now. Sounded good.

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ARVR

JANUARY 4, 2023

Today, gamers can fully immerse themselves in virtual worlds and experience new levels of realism, immersion, and interactivity. These may include hand controllers, motion sensors, and other peripherals that allow you to interact with the virtual world in more realistic and immersive ways.

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XR for Business Podcast

AUGUST 7, 2019

As I’m thinking back to it now, this was actually on HTC VIVE — first gen, which was only maybe 3, 4 years ago now — and I was so impressed with the first generation of hardware that I was like, “well, this is ready for prime time.” How quickly and easily you can become immersed. Bob: Right.

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XR for Business Podcast

AUGUST 7, 2019

As I’m thinking back to it now, this was actually on HTC VIVE — first gen, which was only maybe 3, 4 years ago now — and I was so impressed with the first generation of hardware that I was like, “well, this is ready for prime time.” How quickly and easily you can become immersed. Bob: Right.

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XR Today - Augmented Reality tag

JANUARY 18, 2023

Meta Platforms, Microsoft, Snap, Amazon, Twitter, and other major tech giants have not been immune to mass layoffs and budget cutbacks. Efforts to achieve this are currently in their early stages, with companies such as Microsoft and Meta Platforms launching a strategic collaboration. Product Innovation, Interoperability.

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