ARPost

SEPTEMBER 14, 2021

Augmented reality technology, the Internet of Things, and artificial intelligence are some of the most promising solutions out there. What Is the Role of Augmented Reality Technology in Smart Cities? Whether it’s buildings, landmarks, or public transportation, you can get the information you need without having to search it on Google.

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VRScout

DECEMBER 2, 2020

Google has instructed users to download their personal libraries before June 30, 2021. VR content creators woke up today with a shocking email from Google stating that the company would be shutting down their 3D model sharing platform Google Poly. Google Poly is shutting down!! Um…… WHAT?!?!?!?!

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Road to VR

JANUARY 21, 2022

Bernard Kress, principal optical architect on Microsoft’s HoloLens team, has left the company to take on the role of Director of XR Engineering at the recently formed Google Labs. Now Kress is back at Mountain View working on Google’s next AR headset.

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Road to VR

FEBRUARY 5, 2024

StatusPRO , the studio behind NFL Pro Era (2022) , announced it has secured $20 million in Series A funding, led by Google Ventures. The XR sports technology company says the latest funding round will help it expand its growing catalog of sports-focused VR titles.

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Road to VR

MAY 5, 2022

Google is adding to its portfolio of XR microdisplay designs and talent, as the company announced it’s acquired microLED (µLED) designer Raxium. The Information’s report held Raxium was sold to Google for $1 billion, however official details of the acquisition are still murky. Image courtesy Raxium, Google.

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ARPost

SEPTEMBER 10, 2021

As awareness of the LGBTQ+ community continues to increase and evolve, it is more and more apparent that technology will be a major tool for increased visibility. VR technology has the potential to be the next frontier in the LGBTQ+ community’s efforts for visibility, awareness, and community building. Pride Through The Lens.

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The Ghost Howls

MAY 14, 2023

Last week, Google delivered its most important event of the year, the Google I/O. Of course, AI has been the star of the show , with the public release of Google Bard and the announcement of a new language model, but there have been also interesting pieces of news about XR.

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VRScout

DECEMBER 10, 2020

Computer vision and AR technology bring Mount Kilimanjaro to life in your living room. Those watching on a Chromecast with Google TV or an Android TV OS device can immerse themselves even further in the thought-provoking documentary with a captivating AR experience powered via your smartphone. Image Credit: Red Bull Content Pool.

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ARVR

JANUARY 2, 2023

Like many emerging technologies, AR is feeling its way around and growing into its own skin. We’ll start with the company that’s become the front door to the web, and lots of shopping activity: Google. Among other things, Google uses its influential position to incubate and expose AR. And with that comes business opportunity.

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VRScout

FEBRUARY 16, 2022

But did you know that before there was Pokémon GO , Niantic launched a sci-fi-based AR game called Ingress Prime that used OpenStreetMap and Google Maps to create a citywide geocaching game of capture the flag? More importantly, what will this merging of technologies do for AR in general? But what is XM? That’s for you to figure out!

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The Ghost Howls

MAY 15, 2023

Top news of the week (Image by Google) Google announces important AI and XR news at Google I/O This Google I/O has seen immersive realities back to the menu. But to summarize, the most important XR-related tidbits have been: Google confirmed that is still working with Qualcomm and Samsung to build an XR headset.

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ARPost

MARCH 2, 2021

The rapid development of technology could not but affect the educational process. Although virtual reality technology is not that new, it is being used in education since relatively recently. There are several reasons for the spread of virtual reality technology in education: Reduced price of technical equipment. Visibility.

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ARPost

FEBRUARY 27, 2020

Baby boomers are thrilled that the fictional Holodeck from Star Trek is now a real and functional immersive technology. What’s even more thrilling for them is the development of holographic technology they all marveled at in the Star Wars series. Obviously, we’re a long way off using this technology for intergalactic communication.

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ARPost

JULY 10, 2020

Last June, Google released a new 3D ad format called Swirl , which meshes programmatic advertising with next-generation content. Previously available only through Google team, Swirl was released to all brands yesterday , on July 9, making it available to all advertisers. 3D Increases Engagement, Awareness, and Purchase Intent.

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VRScout

MAY 22, 2019

Sorry Google Jump users, but Google has made the decision to shut down their cloud-based video stitching service on June 28 th citing a decline in Jump Assembler users. Anything left on Google’s Cloud Storage will be deleted immediately after Google suspends their service on June 28 th. Image Credit: Google AR & VR.

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AR Insider

MAY 27, 2021

We continue the narrative this week with Maher’s look at Snap’s latest AR blitz, Google’s Starline 3D video calls and Amazon’s grand acquisition. Snap releases some cutting-edge AR technology and shopping tools with hopes it can be an end-to-end e-commerce solution. Far out (from reality). More from AR Insider….

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ARPost

FEBRUARY 24, 2020

This was certainly the case of Google Glass back in 2012. Many argued that Google Glass was too expensive and sought to meet a non-existing need. Over at Google, the AR glasses project didn’t die completely. The industry applications are many, and we should expect more to arise as the technology develops. Guest Post.

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ARPost

MARCH 4, 2021

Google did the math on e-commerce. A recently released report from Google compiles and contextualizes the results of six polls conducted through Ipsos on how people actually view and interact with AR-enabled e-commerce. Naturally, the report specifically mentioned Google Lens. But, do people use them?

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Road to VR

OCTOBER 12, 2021

CloudXR, NVIDIA’s real-time XR cloud streaming technology, is now publicly available through the Google Cloud Marketplace with Nvidia RTX Virtual Workstations as a Virtual. The post NVIDIA CloudXR Now Publicly Available on Google Cloud appeared first on Road to VR. Machine Image (VMI).

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AR Insider

FEBRUARY 3, 2021

Companies that have leaned into these technologies are seeing big results, as Walmart and Target’s blowout earnings. And if so, which technologies will power that retail future? This will include “try-before-you-buy” AR visualization like we examined yesterday, as well as visual search a la Google Lens.

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AR Insider

MAY 24, 2021

This week, we dive into Snap’s new AR Spectacles, Google I/O takeaways and Digilens’ new reference frames. Starline promises telepresence technology to reimage video conferencing as we’ve never seen. Barra says he’s moving into the healthcare technology space. W elcome back to Spatial Beats. More from AR Insider….

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ARVR

DECEMBER 16, 2022

Represented by tools such as Google Lens, Pinterest Lens, and Snap Scan, it’s all about pointing your phone at physical world objects to contextualize and identify them through informational overlays. Google calls it “search what you see” — a use case that carries a practical and high-frequency value proposition like web search itself.

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Upload VR

MARCH 1, 2024

Google reportedly asked Meta to partner and "contribute to" its upcoming XR platform, but Meta said no. That same year, Lenovo launched a standalone headset running Daydream, Google's own VR OS that included its Google Play Services, Play Store, Google apps, and VR core technology on top of AOSP.

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ARVR

MARCH 17, 2023

In all the excitement around generative and conversational AI, Google has gotten lots of grief for missing the party. The common refrain is that these technologies are Google killers. However, there’s just one issue with that take: Google is better positioned than anyone for AI. In other words, where can I buy it locally?

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Road to VR

APRIL 12, 2021

NVIDIA is continuing the rollout of its CloudXR technology on the three leading cloud computing platforms: AWS, Microsoft Azure, and Google Cloud. The post NVIDIA CloudXR is Launching on Google Cloud, Microsoft Azure, and AWS appeared first on Road to VR.

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ARVR

JULY 20, 2022

AR is a field that is filled with both great technology as well as hyperbole and wishful thinking. At the moment, Kura Technologies is the clear frontrunner of being the most intriguing brain-teaser in the group. To be sure, the underlying optical technology, pin-mirror optics, is legit. This technology does not grow on trees.

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XR Today - Virtual Reality

MAY 12, 2023

Meanwhile, major technology firms Google and T-Mobile contributed further to the XR landscape with some significant project partnerships. KSA is investing $1 billion in metaverse-related projects as it seeks to become a global technology hub. Metaverse to Contribute 2.8% trillion in global GDP by 2031. trillion (in 2015 U.S.

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XR Today - Mixed Reality tag

APRIL 18, 2024

Recently, Google released an update to its Quest 3 YouTube application, which allows users to stream 8K videos to their Meta Quest 3 – at least in theory. The Meta Quest product range is dedicated to education and aims to help educational professionals better understand and use XR technology.

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ARVR

MAY 13, 2021

Cloud computing is the foundation beneath some of the fastest growing industries in the world, So it’s not difficult to get lost in all the buzzwords that are thrown around cloud computing and digress from actual technological advances and benefits that are achievable with smart and efficient use of the cloud. So what’s behind the hype?

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ARVR

JULY 11, 2022

Incubation Play When it comes to emerging technologies, some companies are in a unique position to accelerate adoption. That can often happen by tapping into large established networks or user bases to expose and distribute the technology in question. But greater impact could come from the web’s most traveled destination: Google.

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ARVR

SEPTEMBER 22, 2022

In this guide, we’ll discuss the details of augmented reality development in 2022, including the choice of technologies and the development flow. The camera uses the patterns on the actual book as a reference to display the AR content, a technology that is often used today on Snapchat and Instagram. This is how location-based AR works.

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ARVR

DECEMBER 20, 2021

Unreal Engine eXtended Reality (XR) Technology Platforms | Source: [link] How to Select Extended Reality (XR) Toolkit? ? Three main eXtended Reality (XR) interaction toolkits/platforms are: ?? Unity Game Engine ?? Supported AR/VR devices ? Maturity of Toolkit ? Stability of Toolkit ? Developer Community ? Widget libraries ?

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XR Today - Augmented Reality tag

JANUARY 11, 2024

This week, reports revealed that Google is laying off a significant portion of its 1P AR hardware team, casting doubts upon its in-house XR product portfolio. In a statement, Google announced: A few hundred roles are being eliminated in DSPA, with the majority of impacts on the 1P AR Hardware team.

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XR Today - Augmented Reality tag

MAY 22, 2023

With this technology, we can all create and enjoy more immersive experiences. 2023: Enter Google ARCore Google’s convenient and easy-to-access ARSDK facilitates the development of WebAR experiences for cross-platform delivery. It’s the Google version of the “ARKit” experience from Apple.

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XR Today - Augmented Reality tag

JULY 21, 2023

After months of tinkering and testing, Project Iris, Google’s latest AR innovation, appears to be another “Google Glass Failure.” For years, Google has been toying with the idea of becoming a real competitor in the extended reality market. But for all its innovation and resources, Google’s AR ideas never really seem to pan out.

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GizModo VR

JANUARY 10, 2022

Google just quietly revealed an open-source API standard called Ripple based on the company’s Soli radar technology. Radar was partly responsible for the Google Pixel 4's most gimmicky features, but it’s also how Google tracks sleep in the the newest Nest Hub, and it opens the door for really interesting use cases.

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Digital Trends

JANUARY 27, 2022

Connecting your smart plugs with Google Home is a breeze. Learn how to add some automation to your dumb appliances in a few steps.

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