XR Today - Virtual Reality

OCTOBER 26, 2023

Atlantic Productions has partnered with Meta Platforms to host an impressive immersive experience highlighting climate change’s effects on the Galapagos Islands. Additionally, Atlantic’s work with VR art form Quill captures the spirit of the docuseries’ mission to lead in immersive filmmaking technologies.

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Head Mounted Display Filming Immersion Virtual Reality 251

ARPost

APRIL 22, 2022

The XRA is an industry organization founded by Google , HTC VIVE , Microsoft , Oculus , and Sony Interactive Entertainment. Much of the report was dedicated to identifying issues that potential policies for immerse worlds could touch on. About the “Thinking Ahead About XR” Report. Identifying Policy Issues. Economic Issues. “If

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XR Today - Mixed Reality tag

FEBRUARY 28, 2023

RT3D engines such as Unity and Unreal significantly streamline XR production pipelines with easy-to-use tools. Neural Radiance Field (NeRF) and photogrammetry technology is an essential emerging tool which dramatically decreases production pipelines by enabling quick digital twin creation.

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Unreal Tools Real Estate Construction 96

VRScout

NOVEMBER 28, 2018

As the partnership between Sony Films and Krikey continues to towards the third AR game in the planned trilogy, it’s undeniable that Hollywood has begun to recognize the possibilities of AR and VR as next-level marketing tools capable of delivering meaningful advertisements that extend further than simple TV spots and print ads.

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XR Today - Mixed Reality tag

SEPTEMBER 1, 2022

RT3D engines such as Adobe Substance, Unity, and Unreal significantly streamline XR production pipelines with easy-to-use tools. Neural Radiance Field (NeRF) technology is an essential emerging tool which dramatically decreases production pipelines by enabling quick digital twin creation. Google: RawNeRF. NVIDIA Instant NeRF.

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Unreal Real Estate Construction Tools 79

VRScout

FEBRUARY 14, 2017

A pioneering creative tool in VR; Google’s Tilt Brush was awarded for empowering artists from all realms to experiment, design and create all kinds of art in virtual reality. Century Award: Google Earth VR. Google Earth VR for helping the world see the world. Best VR Experience: Tilt Brush.

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VRScout

FEBRUARY 25, 2018

I’m also a huge fan of all of the Google Jump cameras [such as the Yi Halo]. It functions reliably and the Google Jump stitching platform is truly game-changing. We’re huge fans of stereo at 30 Ninjas, and Google Jump’s stitching is the best around. Mike Woods , Director of Immersive at mssngpeces. Zcam S1 Pro?—?$8,880.

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XR Today - Mixed Reality tag

AUGUST 10, 2022

HTC is set to reveal its new VIVE Mars CamTrack solution at the SIGGRAPH 2022 in Vancouver, Canada, where it will showcase the immersive production tool with Departure Lounge and Arcturus, it was revealed on Tuesday. One-click origin reset and simple calibration tools for cameras. Multi-cam tracking for up to three cameras.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Meta’s Oculus team have already partnered with leading companies like Sony Music to give fans an immersive way to explore music videos and unique content. Software like Google’s VR tilt brush allows users to create unique virtual art pieces in a completely limitless canvas space.

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XR Today - Mixed Reality tag

DECEMBER 5, 2023

AI will require “open and transparent innovation” to “empower a broad spectrum of AI researchers, builders, and adopters” with critical information and tools, the organisation explained. Doing so will also involve methods to “prioritize safety, diversity, economic opportunity and benefits to all,” it added.

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XR Today - Big XR News tag

JANUARY 27, 2023

Following last week’s theme of layoffs across the tech sector, this week continues the unemployment trend as influential groups reassess the space and US Courts aim at Google. The wider immersive technology sphere also aims to discover new opportunities by leveraging emerging tech, attaining new partners, and business models.

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XR Today - Mixed Reality tag

SEPTEMBER 5, 2022

Metrics such as attention and navigation were essential for six degrees of freedom (6DoF) immersive experiences, a report from Brighton, UK-based firm spanning 65 enterprises across the industry explained. XR Firms Secure Next-Gen Tracking Tools.

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XR Today - Mixed Reality tag

JANUARY 8, 2024

As companies continue to discover new methods for producing lightweight, wearable devices, the number of immersive tools in this landscape is growing. Goertek is even working with Sony on the development of new PlayStation headsets. The demand for smart glasses in the AR space is accelerating at an incredible pace.

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XR Today - Mixed Reality tag

FEBRUARY 2, 2024

However, the foundation is being laid by various immersive industry firms, and with new devices coming left and right, 2024 will remain eventful. The services come alongside leading enterprise tools for Apple’s devices like Zoom. The news comes after Microsoft debuted 365 tools on Meta’s MR headset, the Quest 3.

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The Ghost Howls

FEBRUARY 9, 2020

This week in XR has seen the launch of the first standalone MR headset, plus a lot of interesting news and articles about immersive realities. Let’s see how Apple and Google will answer. SideQuest is the tool used by thousands of people every month to sideload unapproved applications on their Oculus Quests. Top news of the week.

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AR Insider

SEPTEMBER 29, 2020

Its ability to demonstrate products in immersive ways resonates with their creative sensibilities, transcending what’s possible in 2D formats. This approach has attracted Sony Pictures, Miller Lite, and Porsche as clients for AR campaigns. Beyond that high-level appeal, there’s a real business case.

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The Ghost Howls

JUNE 21, 2021

It is an advertisement company, and we all knew since the beginning that it went to VR with the idea of profiling people and propose them immersive ads. Image by Sony Interactive Entertainment). This is very interesting: it means that Sony is leaving another year to Facebook to gain market shares with the Quest. Some XR fun.

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AR Insider

MAY 27, 2021

It arguably offers the most fun and inspiring tools we have ever had for telling brand stories. Myth-Busting Immersive Advertising. Most marketers have now heard about the different immersive technologies and at least have a vague sense of capabilities. tech -> toy -> tool -> totality.

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The Ghost Howls

MARCH 1, 2021

Image by Sony). Sony officially states it is going to launch the PSVR 2. PlayStation VR has been the most successful headset until now (if we exclude the crappy mobile viewers), but now it is pretty dated and people were wondering what Sony was going to do. Some people started to think that Sony could have abandoned VR.

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XR Today - Mixed Reality tag

MAY 4, 2023

As companies continue to discover new methods for producing lightweight, wearable devices, the number of immersive tools in this landscape is growing. Today, the market for smart glasses is growing at a CAGR of 10.3%, expected to reach a value of around $12.76 billion by 2030.

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The Ghost Howls

MAY 13, 2024

This is a period with many tech announcements: we had Meta telling about its Horizon OS, yesterday OpenAI unveiled the new GPT-4o, and today Google will hopefully unveil its Android XR operating system. Having haptic sensation on the palm is very important to increase the sense of presence when you are holding a tool in your hand.

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Leap Motion Hand tracking Apple Data 313

ARPost

NOVEMBER 19, 2019

This year’s 70+ person judging panel included academic professors and researchers as well as representatives from Google, HTC, HP, Deloitte, NVIDIA, Apache, and others. The Sony game was nominated for four DICE Awards this year, but failed to take home any of them. Make Real uses VR technology for tools and entertainment.

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XR Today - Augmented Reality tag

FEBRUARY 17, 2023

As companies continue to discover new methods for producing lightweight, wearable devices, the number of immersive tools in this landscape is growing. Today, the market for smart glasses is growing at a CAGR of 10.3%, expected to reach a value of around $12.76 billion by 2030.

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XR Today - Mixed Reality tag

MAY 4, 2023

As companies continue to discover new methods for producing lightweight, wearable devices, the number of immersive tools in this landscape is growing. Goertek is even working with Sony on the development of new PlayStation headsets. The demand for smart glasses in the AR space is accelerating at an incredible pace.

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The Ghost Howls

SEPTEMBER 20, 2022

Image by Sony Interactive Entertainment). Sony Interactive Entertainment has l et many famous journalists and influencers (like Mike Virtual Reality Oasis) try the new headset in dedicated sessions where they could play four upcoming games: Horizon Call of the Mountain, Resident Evil Village, The Walking Dead: Saints & Sinners?

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China Eye Tracking Virtual Reality Ukraine 296

Road to VR

MAY 21, 2016

The Augmented World Expo, one of the longest running immersive technology events, is back for a 7th year and it’s bigger than ever. Creating Mixed Reality Apps and Games with Project Tango: See the types of experiences enabled by Google’s Project Tango and how to build your own apps and games.

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The Ghost Howls

JULY 31, 2023

This made sure investors gained some trust for immersive reality startups again, something that will be beneficial for our whole industry. More info Sony Mocopi seems to be good for full-body VR Thrillseeker, the superstar VR Youtuber, is experimenting with Mocopi, the lightweight full-body VR kit by Sony.

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ARPost

DECEMBER 3, 2019

Cubit by Plott is an XR multi-tool for do-it-yourselfers and handy-folk. That means that gift cards for Google Play and iTunes can be great gifts for XR aficionados. PlayStation VR only requires a PS4 and a headset but Sony has a huge line of accessories. It’s a great gift idea for young people looking at high tech careers.

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The Ghost Howls

MAY 11, 2020

The more we go on, the more we have tools to scan our environments, and in the future, scanning real worlds and entering their digitized copies (maybe modified) will be normal like sending a Whatsapp message. More info (Google Lens) More info (AR copy to Photoshop) More info (VROOM). The future of world scanning has just begun.

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UploadVR Between Realities podcast

DECEMBER 29, 2016

Leading up to the short film’s debut, UploadVR interviewed Hassin about the project, its inspirations, and his views on the current immersive technology industry as a whole. Josh Hassin: I come from a background making video games for Sony and others. Josh Hassin: The film is really more of a teaser than a full narrative.

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The Ghost Howls

FEBRUARY 26, 2024

We already know that Google, Samsung, and Qualcomm are working on a competitor of the Vision Pro, which should be based on the Qualcomm Snapdragon XR Gen2+ and cost around $2000. So at the beginning of next year, we may have huge players like Apple, Google, and Meta battling for the high-end XR sector.

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Apple Sony Augmented Reality Hand tracking 356

Delight XR

AUGUST 7, 2022

The great thing is, one can start for as cheap as fifteen bucks with the simplest headset from Google (Cardboard). Google Daydream View. Google Cardboard. Google Play / iOS Appstore. Google Play / iOS Appstore. Similarly to ViveCheck, there is an Oculus tool for checking the existing computer hardware.

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EnterpriseWear

AUGUST 1, 2018

Ideas on the ground and on board: The airport industry first began toying with wearable technology with the release of the original Google Glass in 2013. Let’s look back: Early trials: Virgin Atlantic ’s 2014 trial at London Heathrow Airport – in collaboration with SITA – included both Google Glass and the Sony SmartWatch 2.

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The Ghost Howls

OCTOBER 26, 2020

In its upcoming 5-year development plan, there should be measures to favor the growth and the spread of Immersive Realities. Viveport is improving a lot, and now HTC is also launching the Vive XR Suite , which will be distributed thanks to the support of a strong network of partners like HP, NVIDIA, Baidu (the Chinese Google), and Accenture.

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The Ghost Howls

NOVEMBER 2, 2020

Image by Sony). Sony believes in VR, and we definitely believe at some point in the future, VR will represent a meaningful component of interactive entertainment. So, PSVR2 probably won’t launch before 2022 : Sony can afford that also because it has no competition in the console VR space , so there is no need to rush.

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The Ghost Howls

MARCH 8, 2021

Alex Kipman promised us a Microsoft Ignite conference with an amazing level of immersion , and he kept his word. The result was the one of having Alex Kipman as if he was really in front of you , a fantastic immersive feature for an XR event. It is not an app, but a tool to build apps. Google stops selling Cardboard viewers.

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The Ghost Howls

JANUARY 17, 2022

But before digging into the news, let me invite you all to the latest work that we of VRrOOm have developed: a new social XR immersive music experience from the French legendary composer Jean-Michel Jarre! Image by Sony). For this reason, Sony is producing old PlayStation units to be able to sell something to its player base.

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